TABLE OF CONTENTS

1 EXECUTIVE SUMMARY 16

1.1 MARKET ATTRACTIVENESS ANALYSIS 18

1.1.1 GLOBAL SLEEPWEAR MARKET, BY PRODUCT TYPE 19

1.1.2 GLOBAL SLEEPWEAR MARKET, BY MATERIAL 20

1.1.3 GLOBAL SLEEPWEAR MARKET, BY END USER 21

1.1.4 GLOBAL SLEEPWEAR MARKET, BY DISTRIBUTION CHANNEL 22

1.1.5 GLOBAL SLEEPWEAR MARKET, BY REGION 23

2 MARKET INTRODUCTION 24

2.1 SCOPE OF THE STUDY 24

2.2 RESEARCH OBJECTIVE 24

2.3 MARKET STRUCTURE 24

2.4 KEY BUYING CRITERIA 25

3 RESEARCH METHODOLOGY 26

3.1 RESEARCH PROCESS 26

3.2 PRIMARY RESEARCH 27

3.3 SECONDARY RESEARCH 28

3.4 MARKET SIZE ESTIMATION 29

3.5 FORECAST MODEL 30

3.6 LIST OF ASSUMPTIONS & LIMITATIONS 31

4 MARKET INSIGHTS 32

5 MARKET DYNAMICS 34

5.1 INTRODUCTION 34

5.2 DRIVERS 35

5.2.1 GROWING WORKING WOMEN POPULATION 35

5.2.2 PRODUCT INNOVATION WITH THE GROWTH OF THE APPAREL INDUSTRY 35

5.2.3 BETTER SLEEP MANAGEMENT 35

5.2.4 DRIVERS IMPACT ANALYSIS 36

5.3 RESTRAINT 37

5.3.1 PREVALENCE OF THE UNORGANIZED SECTOR 37

5.3.2 RESTRAINTS IMPACT ANALYSIS 37

5.4 OPPORTUNITY 37

5.4.1 INFLUENCE OF SOCIAL MEDIA AND INNOVATIVE MARKETING STRATEGIES 37

5.4.2 GROWTH OF THE ORGANIZED RETAIL SECTOR IN ASIA-PACIFIC 38

6 MARKET FACTOR ANALYSIS 39

6.1 VALUE CHAIN ANALYSIS 39

6.1.1 RAW MATERIAL PROCUREMENT 40

6.1.2 PROCESSING 41

6.1.3 PACKAGING 41

6.2 SUPPLY CHAIN ANALYSIS 42

6.3 PORTER’S FIVE FORCES MODEL 43

6.3.1 THREAT OF NEW ENTRANTS 43

6.3.2 BARGAINING POWER OF SUPPLIERS 44

6.3.3 THREAT OF SUBSTITUTES 44

6.3.4 BARGAINING POWER OF BUYERS 44

6.3.5 INTENSITY OF RIVALRY 44

6.4 IMPACT OF COVID-19 OUTBREAK ON THE GLOBAL SLEEPWEAR MARKET 45

6.4.1 OVERVIEW 45

6.4.2 IMPACT ON PRODUCTION 45

6.4.3 IMPACT ON SUPPLY CHAIN 45

6.4.4 IMPACT ON CONSUMER BUYING BEHAVIOR 46

6.4.5 IMPACT ON SALES (STORE-BASED VS ONLINE) 46

7 GLOBAL SLEEPWEAR MARKET, BY PRODUCT TYPE 47

7.1 OVERVIEW 47

7.1.1 GLOBAL SLEEPWEAR MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2021–2028 48

7.2 TOP WEAR 48

7.2.1 TOP WEAR: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2028 48

7.3 BOTTOM WEAR 49

7.3.1 BOTTOM WEAR: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2028 49

7.4 NIGHT DRESSES & GOWNS 49

7.4.1 NIGHT DRESSES & GOWNS: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2028 49

7.5 SLEEPWEAR SET 50

7.5.1 SLEEPWEAR SET: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2028 50

8 GLOBAL SLEEPWEAR MARKET, BY MATERIAL 51

8.1 OVERVIEW 51

8.1.1 GLOBAL SLEEPWEAR MARKET ESTIMATES & FORECAST, BY MATERIAL, 2021–2028 52

8.2 COTTON 52

8.2.1 COTTON: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2028 52

8.3 WOOL 53

8.3.1 WOOL: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2028 53

8.4 SILK 54

8.4.1 SILK: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2028 54

8.5 OTHERS 54

8.5.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2028 54

9 GLOBAL SLEEPWEAR MARKET, BY END USER 55

9.1 OVERVIEW 55

9.1.1 GLOBAL SLEEPWEAR MARKET ESTIMATES & FORECAST, BY END USER, 2021–2028 56

9.2 FEMALE 56

9.2.1 FEMALE: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2028 56

9.3 MALE 57

9.3.1 MALE: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2028 57

9.4 KIDS 57

9.4.1 KIDS: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2028 57

10 GLOBAL SLEEPWEAR MARKET, BY DISTRIBUTION CHANNEL 58

10.1 OVERVIEW 58

10.1.1 GLOBAL SLEEPWEAR MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021–2028 59

10.2 STORE-BASED 59

10.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2028 59

10.3 NON-STORE-BASED 60

10.3.1 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2028 60

11 GLOBAL SLEEPWEAR MARKET, BY REGION 61

11.1 OVERVIEW 61

11.1.1 GLOBAL SLEEPWEAR MARKET ESTIMATES & FORECAST, BY REGION, 2021–2028 62

11.2 NORTH AMERICA 63

11.2.1 NORTH AMERICA SLEEPWEAR MARKET ESTIMATES & FORECAST, BY COUNTRY, 2021–2028 63

11.2.2 US 65

11.2.3 CANADA 66

11.2.4 MEXICO 68

11.3 EUROPE 70

11.3.1 EUROPE SLEEPWEAR MARKET ESTIMATES & FORECAST, BY COUNTRY, 2021–2028 70

11.3.2 GERMANY 72

11.3.3 UK 74

11.3.4 FRANCE 75

11.3.5 ITALY 77

11.3.6 SPAIN 78

11.3.7 REST OF EUROPE 80

11.4 ASIA-PACIFIC 82

11.4.1 ASIA-PACIFIC SLEEPWEAR MARKET ESTIMATES & FORECAST, BY COUNTRY, 2021–2028 82

11.4.2 CHINA 84

11.4.3 INDIA 86

11.4.4 JAPAN 87

11.4.5 AUSTRALIA & NEW ZEALAND 89

11.4.6 REST OF ASIA-PACIFIC 90

11.5 REST OF WORLD 92

11.5.1 REST OF WORLD SLEEPWEAR MARKET ESTIMATES & FORECAST, BY COUNTRY, 2021–2028 93

11.5.2 SOUTH AMERICA 95

11.5.3 MIDDLE EAST 96

11.5.4 AFRICA 98

12 COMPETITIVE LANDSCAPE 100

12.1 INTRODUCTION 100

12.1.1 MARKET STRATEGY ANALYSIS 100

12.2 COMPETITIVE BENCHMARKING 101

12.3 KEY DEVELOPMENTS & GROWTH STRATEGIES 102

12.3.1 PRODUCT LAUNCH 102

12.3.2 EXPANSION 102

12.3.3 ACQUISITION 103

12.3.4 JOINT VENTURE 103

12.3.5 DISINVESTMENT 103

13 COMPANY PROFILES 104

13.1 VICTORIA’S SECRET & CO. 104

13.1.1 COMPANY OVERVIEW 104

13.1.2 FINANCIAL OVERVIEW 105

13.1.3 PRODUCTS OFFERED 106

13.1.4 KEY DEVELOPMENTS 107

13.1.5 SWOT ANALYSIS 108

13.1.6 KEY STRATEGIES 108

13.2 AMERICAN EAGLE OUTFITTERS INC. 109

13.2.1 COMPANY OVERVIEW 109

13.2.2 FINANCIAL OVERVIEW 109

13.2.3 PRODUCTS OFFERED 110

13.2.4 KEY DEVELOPMENTS 110

13.2.5 SWOT ANALYSIS 111

13.2.6 KEY STRATEGIES 111

13.3 MARKS & SPENCER GROUP PLC. 112

13.3.1 COMPANY OVERVIEW 112

13.3.2 FINANCIAL OVERVIEW 113

13.3.3 PRODUCTS OFFERED 114

13.3.4 KEY DEVELOPMENTS 115

13.3.5 SWOT ANALYSIS 115

13.3.6 KEY STRATEGIES 116

13.4 HANKY PANKY LTD. 117

13.4.1 COMPANY OVERVIEW 117

13.4.2 FINANCIAL OVERVIEW 117

13.4.3 PRODUCTS OFFERED 117

13.4.4 KEY DEVELOPMENTS 118

13.4.5 SWOT ANALYSIS 118

13.4.6 KEY STRATEGIES 118

13.5 HANESBRANDS INC. 119

13.5.1 COMPANY OVERVIEW 119

13.5.2 FINANCIAL OVERVIEW 120

13.5.3 PRODUCTS OFFERED 121

13.5.4 KEY DEVELOPMENTS 122

13.5.5 SWOT ANALYSIS 122

13.5.6 KEY STRATEGIES 123

13.6 JOCKEY INTERNATIONAL 124

13.6.1 COMPANY OVERVIEW 124

13.6.2 FINANCIAL OVERVIEW 124

13.6.3 PRODUCTS OFFERED 125

13.6.4 KEY DEVELOPMENTS 125

13.6.5 SWOT ANALYSIS 126

13.6.6 KEY STRATEGIES 126

13.7 PVH CORPORATION 127

13.7.1 COMPANY OVERVIEW 127

13.7.2 FINANCIAL OVERVIEW 127

13.7.3 PRODUCTS OFFERED 128

13.7.4 KEY DEVELOPMENTS 128

13.7.5 SWOT ANALYSIS 129

13.7.6 KEY STRATEGIES 129

13.8 TRIUMPH INTERNATIONAL 130

13.8.1 FINANCIAL OVERVIEW 130

13.8.2 PRODUCTS OFFERED 130

13.8.3 KEY DEVELOPMENTS 130

13.8.4 SWOT ANALYSIS 131

13.8.5 KEY STRATEGIES 131

13.9 MAS HOLDINGS 132

13.9.1 COMPANY OVERVIEW 132

13.9.2 FINANCIAL OVERVIEW 132

13.9.3 PRODUCTS OFFERED 132

13.9.4 KEY DEVELOPMENTS 133

13.9.5 SWOT ANALYSIS 133

13.9.6 KEY STRATEGIES 133

13.10 SLEEPY JONES 134

13.10.1 FINANCIAL OVERVIEW 134

13.10.2 PRODUCTS OFFERED 134

13.10.3 KEY DEVELOPMENTS 134

13.10.4 SWOT ANALYSIS 135

13.10.5 KEY STRATEGIES 135

14 APPENDIX 136

14.1 REFERENCES 136

14.2 RELATED REPORTS 136