カテゴリー： MarketsandMarkets, IT/電子, 世界

プレイアウトオートメーション＆チャンネルインアボックスの世界市場予測（～2028）：オファリング別、チャンネル種類別、カバーエリア別、チャンネルアプリケーション別、産業別、地域別

◆英語タイトル：Playout Automation & Channel-in-a-Box Market by Offering (Solutions, Services), Channel Type, Coverage Area (National Broadcasters and International Broadcasters), Channel Application, Vertical and Region - Global Forecast to 2028

MarketsandMarketsが発行した調査報告書（TC1246-24）◆商品コード：TC1246-24
◆発行会社（リサーチ会社）：MarketsandMarkets
◆発行日：2024年2月7日
◆ページ数：310
◆レポート形式：英語 / PDF
◆納品方法：Eメール（受注後24時間以内）
◆調査対象地域：グローバル
◆産業分野：通信＆IT
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❖ レポートの概要 ❖

"プレイアウトオートメーション＆チャンネルインアボックス市場は、2023年の29億米ドルから2028年には61億米ドルに成長し、予測期間中の複合年間成長率（CAGR）は15.8％と予測" HDおよびUHDコンテンツ消費の増加とライブ放送の普及により、市場は加速度的に成長すると予測されます。OTTサービスの需要増加へのシフトは、プレイアウトオートメーション＆チャンネルインアボックス市場の基盤的な原動力を形成しています。

"ソリューション別では、リモートプレイアウトソフトウェア分野が予測期間中に最も速いCAGRを記録"
メディア業界が分散型ワークフローへの変革期を迎える中、リモート・プレイアウト・ソフトウェアが重要なコンポーネントとして登場し、放送事業者は事実上世界のどこからでもコンテンツを管理・放送できるようになりました。このソフトウェアにより、グラフィックス、コマーシャル、ライブフィードなど、さまざまな要素をシームレスに統合できるため、専用の物理的な放送センターを設置することなく、効率的なチャンネル再生が可能になります。リモート・プレイアウト・ソフトウェアの主な利点のひとつは、運用の柔軟性を高める能力にあります。放送局はプレイアウト業務をリモートで制御・監視できるため、複数のチャンネルやロケーションを集中ハブから管理することができます。

"放送エリア別では、予測期間中に国内放送局が最大の市場規模を記録"
国営放送は、情報、娯楽、文化コンテンツを幅広い視聴者に広める上で極めて重要な役割を担っています。プレイアウトオートメーション＆チャンネルインアボックス・ソリューションのダイナミックな領域において、これらの放送局は、多様な番組をシームレスに管理・配信するという課題に直面しています。プレイアウト・オートメーション・システムは、コンテンツのスケジューリング、プレイアウト、モニタリングを自動化する、放送ワークフローに不可欠なシステムです。これらのシステムは、手作業を減らすことで効率を高め、ライブ・コンテンツと録画済みコンテンツの両方のスムーズな伝送プロセスを保証します。急速に進化する放送技術において、国営放送局はこれらのソリューションを活用し、業務の合理化、放送の継続性の維持、24時間365日の放送環境の需要に応えています。

"地域別では、北米が予測期間中に最大の市場規模を記録"
北米の市場動向は、放送局の多様なニーズに応える統合的で拡張可能なプレイアウト・ソリューションへのシフトを示しています。業界では、従来のハードウェアベースのシステムから、柔軟性と拡張性を提供するソフトウェア定義および仮想化ソリューションへの移行が見られます。さらに、プレイアウト・オートメーションに人工知能と機械学習を取り入れることで、放送局はコンテンツ・スケジューリングを最適化し、視聴者体験を全体的に向上させることができます。

プライマリーの内訳
プレイアウトオートメーション＆チャンネルインアボックス市場で事業を展開する様々な主要組織の最高経営責任者（CEO）、イノベーション・技術責任者、システム・インテグレーター、経営幹部に対して詳細なインタビューを実施しました。

 企業別：ティア I：38%、ティア II：50%、ティア III：12%
 役職別：Cレベル・エグゼクティブ：35%、D-レベル：40%、その他：25%：40%、その他：25%
 地域別：北米：40％、欧州：30％、アジア太平洋地域：20％、ラテンアメリカ：5％、中東・アフリカ：5%

本レポートでは、プレイアウトオートメーション＆チャンネルインアボックス・ソリューションを提供する主要プレイヤーを調査しています。プレイアウトオートメーション＆チャンネルインボックス市場の主要ベンダーのプロフィールを掲載しています。プレイアウトオートメーション＆チャンネルインアボックス市場の主要企業には、Harmonic (US), Evertz (Canada), Pebble Beach Systems (UK), Imagine Communications (US), Avid Technology (US), Grass Valley (US), Brightcove (US), Cinegy (US), Pixel Power (UK), ENCO Systems (US), BroadStream Solutions (US), PlayBox Technology (UK), Florical Systems (US), TSL Products (UK), Hardata (US), PlayBox Neo (Bulgaria), Hexaglobe (France), PlanetCast (India), Axel Technology (Italy), Aveco (Czech Republic), Anyware Video (France), Aplomb Technology (India), SI Media (Italy), Amagi (US), TVU Networks (US), Veset (Latvia), Evrideo (Israel), coralbay.tv (UK), Muvi (US), LTN Global Communications (US), and Zixi (US)などがあります。

調査範囲
プレイアウトオートメーション＆チャンネルインボックス市場の調査には、広範な二次情報源、ディレクトリ、ジャーナル、有料データベースを使用しています。一次情報源は、主に基幹および関連業界の業界専門家、好みのプレイアウトオートメーション＆チャンネルインボックスプロバイダー、サードパーティサービスプロバイダー、コンサルティングサービスプロバイダー、エンドユーザー、その他営利企業。重要な質的・量的情報を入手・検証し、市場の将来性を評価するために、主要な業界関係者や主題専門家を含む様々な主要回答者との綿密なインタビューを実施しました。

レポート購入の主な利点
本レポートは、プレイアウトオートメーション＆チャンネルインアボックス市場全体とそのサブセグメントにおける収益数の最も近い近似値に関する情報を、同市場の市場リーダー／新規参入者に提供します。また、競合状況を理解し、自社のビジネスを位置付け、適切な市場参入戦略を計画するためのより多くの洞察を得ることができます。また、市場の鼓動を理解し、主要な市場促進要因、阻害要因、課題、機会に関する情報を提供します。

本レポートは、以下のポイントに関する洞察を提供します。
- 主な促進要因（様々な業界におけるビデオコンテンツ需要の増加、OTTサービス需要の増加、HDおよびUHDコンテンツ消費への関与の増加、加速するライブ放送の普及）、阻害要因（コンテンツ生成にかかる費用の増加、コンテンツの違法コピーリスクの持続、ネットワーク接続およびインフラに関する問題）の分析、 機会（多チャンネル放送への需要の高まり、教育環境強化のためのオンライン教育やEラーニングの急増）、課題（不十分なインターネットサービスによる映像品質の低下、互換性に関する懸念）などを提供します。
- 製品開発/イノベーション：プレイアウトオートメーション＆チャンネルインアボックス市場における今後の技術、研究開発活動、新製品・新サービスの発表に関する詳細な洞察を提供します。
- 市場開発：有利な市場に関する包括的な情報 - 当レポートでは、さまざまな地域のプレイアウトオートメーション＆チャンネルインボックス市場を分析しています。
- 市場の多様化：プレイアウトオートメーション＆チャンネルインボックス市場における新製品＆サービス、未開拓の地域、最近の開発、投資に関する詳細な情報を提供します。
- 競合評価：Harmonic (US), Evertz (Canada), Pebble Beach Systems (UK), Imagine Communications (US), Avid Technology (US), Grass Valley (US), Brightcove (US), Cinegy (US), Pixel Power (UK), ENCO Systems (US), BroadStream Solutions (US), PlayBox Technology (UK)など、プレイアウトオートメーション＆チャンネルインアボックス市場戦略における主要企業の市場シェア、成長戦略、サービス内容を詳細に評価しています。また、関係者がプレイアウトオートメーション＆チャンネルインボックス市場の脈拍を理解するのに役立ち、主要な市場促進要因、阻害要因、課題、機会に関する情報を提供します。

1 イントロダクション
2 調査方法
3 エグゼクティブサマリー
4 プレミアムインサイト
5 市場概要＆産業動向
6 プレイアウトオートメーション＆チャンネルインアボックスの世界市場規模：オファリング別
7 プレイアウトオートメーション＆チャンネルインボックスの世界市場規模：チャンネル種類別
8 プレイアウトオートメーション＆チャンネルインボックスの世界市場規模：カバーエリア別
9 プレイアウトオートメーション＆チャンネルインボックスの世界市場規模：チャンネルアプリケーション別
10 プレイアウトオートメーション＆チャンネルインボックスの世界市場規模：産業別
11 プレイアウトオートメーション＆チャンネルインボックスの世界市場規模：地域別
12 競争状況
13 企業情報
14 隣接・関連市場
15 付録

❖ レポートの目次 ❖

1 INTRODUCTION 43
1.1 STUDY OBJECTIVES 43
1.2 MARKET DEFINITION 43
1.2.1 INCLUSIONS AND EXCLUSIONS 44
1.3 STUDY SCOPE 45
1.3.1 MARKET SEGMENTATION 45
FIGURE 1 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET SEGMENTATION 45
TABLE 1 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET DETAILED SEGMENTATION 45
1.3.2 REGIONAL SCOPE 46
FIGURE 2 REGIONAL SEGMENTATION 46
1.3.3 YEARS CONSIDERED 47
1.4 CURRENCY CONSIDERED 47
TABLE 2 USD EXCHANGE RATES, 2018–2022 48
1.5 STAKEHOLDERS 48
1.6 SUMMARY OF CHANGES 48
1.6.1 IMPACT OF RECESSION 49
2 RESEARCH METHODOLOGY 50
2.1 RESEARCH DATA 50
FIGURE 3 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET: RESEARCH DESIGN 50
2.1.1 SECONDARY DATA 51
2.1.2 PRIMARY DATA 51
TABLE 3 PRIMARY INTERVIEWS 51
2.1.2.1 Breakdown of primaries 52
2.1.2.2 Key industry insights 52
2.2 DATA TRIANGULATION 53
FIGURE 4 DATA TRIANGULATION 53
2.3 MARKET SIZE ESTIMATION 54
FIGURE 5 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 54
2.3.1 TOP-DOWN APPROACH 54
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY- APPROACH 1 (SUPPLY SIDE): REVENUE OF VENDORS IN PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET 55
2.3.2 BOTTOM-UP APPROACH 55
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY- APPROACH 1 (DEMAND SIDE): ESTIMATION OF GLOBAL MARKET SIZE, BY REGION 56
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (SUPPLY SIDE): REVENUE GENERATED FROM SOLUTIONS/SERVICES 56
FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 3 (SUPPLY SIDE): ESTIMATION OF COLLECTIVE REVENUE OF ALL MARKET PLAYERS 56
FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 4 (SUPPLY SIDE): COLLECTIVE REVENUE GENERATED FROM MARKET-RELATED SOLUTIONS/SERVICES 57
FIGURE 11 MARKET SIZE ESTIMATION – APPROACH 5 (DEMAND SIDE): SHARE OF PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS IN OVERALL PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTION SPENDING 58
2.4 FORECAST 59
TABLE 4 FACTOR ANALYSIS 59
2.5 RESEARCH ASSUMPTIONS 60
2.6 RISK ASSESSMENT 61
2.6.1 TECHNICAL RISKS 61
2.6.2 OPERATIONAL RISKS 61
2.6.3 FINANCIAL RISKS 61
2.7 RESEARCH LIMITATIONS 62
2.8 IMPLICATIONS OF RECESSION ON PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET 62
2.9 FACTORS CONSIDERED TO ANALYZE RECESSION IMPACT ON PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET 63
3 EXECUTIVE SUMMARY 64
TABLE 5 GLOBAL PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET SIZE AND GROWTH RATE, 2017–2022 (USD MILLION, Y-O-Y %) 66
TABLE 6 GLOBAL PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET SIZE AND GROWTH RATE, 2023–2028 (USD MILLION, Y-O-Y %) 66
FIGURE 12 SOLUTIONS SEGMENT DOMINATED MARKET IN 2023 66
FIGURE 13 PLAYOUT SCHEDULING AND MANAGEMENT SEGMENT HELD LARGEST MARKET SHARE IN 2023 67
FIGURE 14 OTT PLATFORM SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023 67
FIGURE 15 CONSULTING AND ADVISORY SERVICES SEGMENT DOMINATED MARKET IN 2023 68
FIGURE 16 MULTIPLE CHANNEL SEGMENT DOMINATED MARKET IN 2023 68
FIGURE 17 CLOUD SEGMENT CAPTURED LARGER MARKET SHARE IN 2023 68
FIGURE 18 NATIONAL BROADCASTERS SEGMENT HELD LARGER MARKET SHARE IN 2023 69
FIGURE 19 MEDIA AND ENTERTAINMENT SEGMENT TO HOLD LARGEST MARKET SHARE DURING FORECAST PERIOD 69
FIGURE 20 NORTH AMERICA HELD LARGEST MARKET SHARE IN 2023 70
4 PREMIUM INSIGHTS 71
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET 71
FIGURE 21 GROWING DEMAND FOR STREAMLINED CONTENT DELIVERY TO SPUR ADOPTION OF PLAYOUT AUTOMATION SOLUTIONS 71
4.2 OVERVIEW OF RECESSION IN GLOBAL PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET 72
FIGURE 22 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET TO WITNESS MINOR DECLINE IN Y-O-Y GROWTH IN 2023 72
4.3 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET: TOP THREE CHANNEL APPLICATIONS 72
FIGURE 23 SPORTS SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 72
4.4 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY OFFERING AND VERTICAL 73
FIGURE 24 SOLUTIONS SEGMENT AND MEDIA AND ENTERTAINMENT VERTICAL HELD LARGEST MARKET SHARES IN NORTH AMERICA IN 2023 73
4.5 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION 73
FIGURE 25 NORTH AMERICA HELD LARGEST MARKET SHARE IN 2023 73
5 MARKET OVERVIEW AND INDUSTRY TRENDS 74
5.1 INTRODUCTION 74
5.2 MARKET DYNAMICS 74
FIGURE 26 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 75
5.2.1 DRIVERS 75
5.2.1.1 Escalating demand for video content across industries 75
5.2.1.2 Increase in demand for OTT services 76
5.2.1.3 Increasing engagement in HD and UHD content 76
5.2.1.4 Proliferation of live broadcasting 76
5.2.2 RESTRAINTS 77
5.2.2.1 Rising expenses in content generation and persistent risk of content piracy 77
5.2.2.2 Issues pertaining to network connectivity and infrastructure 77
5.2.3 OPPORTUNITIES 78
5.2.3.1 Increasing demand for multi-channel broadcasting 78
5.2.3.2 Surge in online education and e-learning 78
5.2.4 CHALLENGES 78
5.2.4.1 Degradation of video quality due to inadequate internet service 78
5.2.4.2 Concerns pertaining to compatibility 79
5.3 EVOLUTION OF PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET 79
FIGURE 27 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET EVOLUTION 79
5.4 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET ARCHITECTURE 81
FIGURE 28 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET ARCHITECTURE 81
5.5 VALUE CHAIN ANALYSIS 83
FIGURE 29 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET: VALUE CHAIN ANALYSIS 83
5.6 ECOSYSTEM/MARKET MAP 84
TABLE 7 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET: ROLE OF PLAYERS IN ECOSYSTEM 84
FIGURE 30 KEY PLAYERS IN PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET ECOSYSTEM 85
5.6.1 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET PLATFORM PROVIDERS 86
5.6.2 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET SOFTWARE PROVIDERS 86
5.6.3 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET SERVICE PROVIDERS 86
5.6.4 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET CLOUD SERVICE PROVIDERS 86
5.6.5 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET END USERS 87
5.6.6 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET REGULATORY BODIES 87
5.7 CASE STUDY ANALYSIS 87
5.7.1 LIVE STREAMING PLATFORM FUBOTV REAPED BENEFITS OF IP WORKFLOWS WITH ZIXI 87
5.7.2 ACCUWEATHER LAUNCHED 24/7 LIVE WEATHER NEWS CHANNEL WITH AMAGI 88
5.7.3 ROBERTS COMMUNICATIONS NETWORK SELECTED PLAYBOX NEO FOR PLAYOUT NEEDS 88
5.7.4 RELIABILITY OF ZIXI ENABLED CUTTING-EDGE IP WORKFLOWS 89
5.7.5 RADIO TELEVISYEN MALAYSIA SELECTED PLAYBOX NEO FOR ITS RTMKLIK DIGITAL MEDIA PLATFORM 89
5.8 TECHNOLOGY ANALYSIS 90
5.8.1 KEY TECHNOLOGIES 90
5.8.1.1 AI/ML 90
5.8.1.2 Content delivery networks (CDNs) 90
5.8.1.3 Video compression 90
5.8.1.4 Video analytics 91
5.8.1.5 AR/VR 91
5.8.1.6 Metaverse 91
5.8.2 COMPLEMENTARY TECHNOLOGIES 92
5.8.2.1 Big data 92
5.8.2.2 Cloud computing 92
5.8.2.3 Predictive analytics 92
5.8.3 ADJACENT TECHNOLOGIES 93
5.8.3.1 Blockchain 93
5.8.3.2 IoT 93
5.8.3.3 Digital twins 93
5.9 TARIFF AND REGULATORY LANDSCAPE 94
5.9.1 TARIFF RELATED TO PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOFTWARE 94
TABLE 8 TARIFF RELATED TO COMPUTER SERVICES AND SOFTWARE, 2022 94
5.9.2 REGULATORY LANDSCAPE 95
5.9.2.1 Regulatory bodies, government agencies, and other organizations 95
TABLE 9 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 95
TABLE 10 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 96
TABLE 11 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 97
TABLE 12 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 98
TABLE 13 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 99
5.9.3 REGULATIONS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET 100
5.9.3.1 North America 100
5.9.3.1.1 California Consumer Privacy Act (CCPA) 100
5.9.3.1.2 Federal Trade Commission (FTC) Regulations 100
5.9.3.1.3 CRTC (Canadian Radio-television and Telecommunications Commission) Regulations 100
5.9.3.1.4 FCC (Federal Communications Commission) Regulations 100
5.9.3.2 Europe 100
5.9.3.2.1 General Data Protection Regulation (GDPR) 100
5.9.3.2.2 KEK (Commission on Concentration in the Media) Regulations 100
5.9.3.2.3 ePrivacy Directive 100
5.9.3.2.4 Audiovisual Media Services Directive (AVMSD) 101
5.9.3.3 Asia Pacific 101
5.9.3.3.1 Personal Data Protection Acts (PDPA) 101
5.9.3.3.2 Australian Communications and Media Authority (ACMA) Standards 101
5.9.3.3.3 State Administration of Radio, Film, and Television (SARFT) Regulations 101
5.9.3.3.4 Ministry of Information and Broadcasting (MIB) Guidelines 101
5.9.3.4 Middle East & Africa 101
5.9.3.4.1 Saudi Broadcasting Authority (SBA) Regulations 101
5.9.3.4.2 Independent Communications Authority of South Africa (ICASA) Act 101
5.9.3.4.3 National Media Council (NMC) Regulations 102
5.9.3.5 Latin America 102
5.9.3.5.1 General Data Protection Regulation (LGPD) – Brazil 102
5.9.3.5.2 Federal Telecommunications Institute (IFT) Regulations 102
5.10 PATENT ANALYSIS 102
5.10.1 METHODOLOGY 102
5.10.2 PATENTS GRANTED AND APPLIED 102
TABLE 14 PATENTS GRANTED AND APPLIED, 2013–2023 102
5.10.3 INNOVATIONS AND PATENT APPLICATIONS 103
FIGURE 31 TOTAL NUMBER OF PATENTS GRANTED, 2013–2023 103
5.10.3.1 Top 10 applicants 103
FIGURE 32 TOP 10 PATENT APPLICANTS IN PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, 2013–2023 103
TABLE 15 TOP 20 PATENT OWNERS IN PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, 2013–2023 104
TABLE 16 LIST OF PATENTS GRANTED IN PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, 2023 104
FIGURE 33 REGIONAL ANALYSIS OF PATENTS GRANTED, 2023 108
5.11 PRICING ANALYSIS 108
5.11.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY SOFTWARE 109
FIGURE 34 AVERAGE SELLING PRICE TREND OF TOP 3 SOFTWARE SOLUTIONS OFFERED BY KEY PLAYERS 109
TABLE 17 AVERAGE SELLING PRICE TREND OF KEY PLAYERS: TOP 3 SOFTWARE SOLUTIONS 109
5.11.2 INDICATIVE PRICING ANALYSIS, BY PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX VENDOR 110
TABLE 18 INDICATIVE PRICING LEVELS OF PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS 110
5.12 KEY CONFERENCES AND EVENTS, 2023–2024 110
TABLE 19 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET: DETAILED LIST OF CONFERENCES AND EVENTS 110
5.13 PORTER’S FIVE FORCES ANALYSIS 111
TABLE 20 PORTER’S FIVE FORCES IMPACT ON PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET 111
FIGURE 35 PORTER’S FIVE FORCES ANALYSIS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET 112
5.13.1 THREAT OF NEW ENTRANTS 112
5.13.2 THREAT OF SUBSTITUTES 112
5.13.3 BARGAINING POWER OF SUPPLIERS 113
5.13.4 BARGAINING POWER OF BUYERS 113
5.13.5 INTENSITY OF COMPETITIVE RIVALRY 113
5.14 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX TECHNOLOGY ROADMAP 114
FIGURE 36 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX TECHNOLOGY ROADMAP 114
5.15 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX BUSINESS MODELS 115
5.15.1 CLOUD-BASED PLAYOUT AUTOMATION 115
5.15.2 CHANNEL-IN-A-BOX SOLUTIONS 115
5.15.3 HYBRID MODELS 115
5.15.4 SOFTWARE-AS-A-SERVICE (SAAS) MODELS 115
5.16 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 116
FIGURE 37 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 116
5.17 KEY STAKEHOLDERS & BUYING CRITERIA 117
5.17.1 KEY STAKEHOLDERS IN BUYING PROCESS 117
FIGURE 38 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS 117
TABLE 21 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS 117
5.17.2 BUYING CRITERIA 117
FIGURE 39 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 117
TABLE 22 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 118
6 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY OFFERING 119
6.1 INTRODUCTION 120
6.1.1 OFFERING: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET DRIVERS 120
FIGURE 40 SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 121
TABLE 23 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY OFFERING, 2017–2022 (USD MILLION) 121
TABLE 24 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY OFFERING, 2023–2028 (USD MILLION) 121
6.2 SOLUTIONS 121
FIGURE 41 PLAYOUT SCHEDULING & MANAGEMENT SEGMENT RECORD HIGHEST CAGR DURING FORECAST PERIOD 122
TABLE 25 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY SOLUTION, 2017–2022 (USD MILLION) 122
TABLE 26 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 123
TABLE 27 SOLUTIONS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 123
TABLE 28 SOLUTIONS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 123
6.2.1 PLAYOUT SCHEDULING AND MANAGEMENT 124
6.2.1.1 Broadcasters’ focus on seamless content delivery to boost demand for playout scheduling and management 124
TABLE 29 PLAYOUT SCHEDULING AND MANAGEMENT: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 124
TABLE 30 PLAYOUT SCHEDULING AND MANAGEMENT: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 124
6.2.2 MASTER CONTROL AUTOMATION SOFTWARE 125
6.2.2.1 Need to handle complexities associated with hybrid environments to propel adoption of master control automation 125
TABLE 31 MASTER CONTROL AUTOMATION SOFTWARE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 125
TABLE 32 MASTER CONTROL AUTOMATION SOFTWARE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 125
6.2.3 MEDIA ASSET AND CONTENT MANAGEMENT 126
6.2.3.1 Need to efficiently manage entire content lifecycle to boost demand for media asset and content management solutions 126
TABLE 33 MEDIA ASSET AND CONTENT MANAGEMENT: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 126
TABLE 34 MEDIA ASSET AND CONTENT MANAGEMENT: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 126
6.2.4 GRAPHICS AND BRANDING SOLUTIONS 127
6.2.4.1 Rising focus on creating visually compelling content to boost adoption of graphics and branding solutions 127
TABLE 35 GRAPHICS AND BRANDING SOLUTIONS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 127
TABLE 36 GRAPHICS AND BRANDING SOLUTIONS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 127
6.2.5 GRAPHICS PLAYOUT SOFTWARE 128
6.2.5.1 Need to tailor graphics for specific delivery platforms to fuel demand for graphics playout software 128
TABLE 37 GRAPHICS PLAYOUT SOFTWARE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 128
TABLE 38 GRAPHICS PLAYOUT SOFTWARE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 128
6.2.6 TRAFFIC AND SCHEDULING SOFTWARE 129
6.2.6.1 Growing complexity of broadcasting to induce demand for traffic and scheduling software 129
TABLE 39 TRAFFIC AND SCHEDULING SOFTWARE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 129
TABLE 40 TRAFFIC AND SCHEDULING SOFTWARE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 129
6.2.7 REMOTE PLAYOUT SOFTWARE 130
6.2.7.1 Shift toward decentralized workflows in media industry to fuel demand for remote playout software 130
TABLE 41 REMOTE PLAYOUT SOFTWARE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 130
TABLE 42 REMOTE PLAYOUT SOFTWARE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 130
6.2.8 AD-INSERTION SOFTWARE 131
6.2.8.1 Ability to target specific audiences with relevant advertisements to boost adoption of ad-insertion software 131
TABLE 43 AD-INSERTION SOFTWARE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 131
TABLE 44 AD-INSERTION SOFTWARE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 131
6.2.9 MONITORING AND CONTROL SYSTEMS 132
6.2.9.1 Need to minimize downtime and optimize broadcast performance to increase demand for monitoring and control systems 132
TABLE 45 MONITORING AND CONTROL SYSTEMS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 132
TABLE 46 MONITORING AND CONTROL SYSTEMS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 132
6.2.10 NETWORK MANAGEMENT SOFTWARE 133
6.2.10.1 Need for centralized control over multiple channels to drive demand for network management software 133
TABLE 47 NETWORK MANAGEMENT SOFTWARE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 133
TABLE 48 NETWORK MANAGEMENT SOFTWARE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 133
6.2.11 OTHER SOLUTIONS 134
TABLE 49 OTHER SOLUTIONS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 134
TABLE 50 OTHER SOLUTIONS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 134
6.3 SERVICES 134
FIGURE 42 CONSULTING AND ADVISORY SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 135
6.3.1 CONSULTING AND ADVISORY SERVICES 135
6.3.1.1 Rapid evolution of broadcasting industry to increase requirement for consulting and advisory services 135
TABLE 51 CONSULTING AND ADVISORY SERVICES: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 135
TABLE 52 CONSULTING AND ADVISORY SERVICES: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 136
6.3.2 INSTALLATION AND DEPLOYMENT SERVICES 136
6.3.2.1 Transition from traditional broadcast workflows to streamlined, automated processes to drive segmental growth 136
TABLE 53 INSTALLATION AND DEPLOYMENT SERVICES: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 136
TABLE 54 INSTALLATION AND DEPLOYMENT SERVICES: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 137
6.3.3 MAINTENANCE AND SUPPORT SERVICES 137
6.3.3.1 Need to ensure seamless operation and longevity of sophisticated broadcast technologies to drive segment 137
TABLE 55 MAINTENANCE AND SUPPORT SERVICES: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 137
TABLE 56 MAINTENANCE AND SUPPORT SERVICES: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 138
6.3.4 TRAINING AND EDUCATION SERVICES 138
6.3.4.1 Need for essential skills to efficiently handle broadcast workflows to drive segment 138
TABLE 57 TRAINING AND EDUCATION SERVICES: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 138
TABLE 58 TRAINING AND EDUCATION SERVICES: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 139
6.3.5 MIGRATION AND UPGRADES 139
6.3.5.1 Transition from legacy systems to propel requirement for migration services 139
TABLE 59 MIGRATION AND UPGRADES: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 139
TABLE 60 MIGRATION AND UPGRADES: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 140
6.4 DEPLOYMENT MODE 140
FIGURE 43 CLOUD SEGMENT TO RECORD HIGHER CAGR DURING FORECAST PERIOD 140
TABLE 61 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2017–2022 (USD MILLION) 140
TABLE 62 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 141
6.4.1 CLOUD 141
6.4.1.1 Scalability, flexibility, and cost-effectiveness offered by cloud-based solutions to foster segmental growth 141
TABLE 63 CLOUD: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET, BY REGION, 2017–2022 (USD MILLION) 141
TABLE 64 CLOUD: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET, BY REGION, 2023–2028 (USD MILLION) 142
6.4.2 ON-PREMISES 142
6.4.2.1 Need for greater data security and compliance to fuel on-premises deployment of playout automation systems 142
TABLE 65 ON-PREMISES: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET, BY REGION, 2017–2022 (USD MILLION) 142
TABLE 66 ON-PREMISES: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET, BY REGION, 2023–2028 (USD MILLION) 143
7 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL TYPE 144
7.1 INTRODUCTION 145
7.1.1 CHANNEL TYPE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET DRIVERS 145
FIGURE 44 MULTIPLE CHANNEL SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 145
TABLE 67 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL TYPE, 2017–2022 (USD MILLION) 146
TABLE 68 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL TYPE, 2023–2028 (USD MILLION) 146
7.1.2 SINGLE CHANNEL 146
7.1.2.1 Rise of smaller broadcasters and niche channels to propel demand for single-channel solutions 146
TABLE 69 SINGLE CHANNEL: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 147
TABLE 70 SINGLE CHANNEL: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 147
7.1.3 MULTIPLE CHANNEL 147
7.1.3.1 Need to manage scheduling, graphics, and playout automation for numerous channels simultaneously to drive segment 147
TABLE 71 MULTIPLE CHANNEL: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 147
TABLE 72 MULTIPLE CHANNEL: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 148
7.1.4 OTHER CHANNELS 148
TABLE 73 OTHER CHANNELS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 148
TABLE 74 OTHER CHANNELS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 149
8 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY COVERAGE AREA 150
8.1 INTRODUCTION 151
8.1.1 COVERAGE AREA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET DRIVERS 151
FIGURE 45 NATIONAL BROADCASTERS SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 151
TABLE 75 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY COVERAGE AREA, 2017–2022 (USD MILLION) 152
TABLE 76 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY COVERAGE AREA, 2023–2028 (USD MILLION) 152
8.1.2 NATIONAL BROADCASTERS 152
8.1.2.1 Need to streamline operations in changing broadcasting environment to boost adoption of CiaB solutions 152
TABLE 77 NATIONAL BROADCASTERS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 153
TABLE 78 NATIONAL BROADCASTERS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 153
8.1.3 INTERNATIONAL BROADCASTERS 153
8.1.3.1 Focus on elevating efficiency and sophistication of broadcasting operations to lead to adoption of CiaB solutions 153
TABLE 79 INTERNATIONAL BROADCASTERS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 154
TABLE 80 INTERNATIONAL BROADCASTERS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 154
9 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL APPLICATION 155
9.1 INTRODUCTION 156
9.1.1 CHANNEL APPLICATION: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET DRIVERS 156
FIGURE 46 SPORTS SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 157
TABLE 81 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL APPLICATION, 2017–2022 (USD MILLION) 157
TABLE 82 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL APPLICATION, 2023–2028 (USD MILLION) 158
9.1.2 BROADCAST TV CHANNELS 158
9.1.2.1 Rising focus of broadcasters on enhancing content quality to boost adoption of playout automation 158
TABLE 83 BROADCAST TV CHANNELS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 159
TABLE 84 BROADCAST TV CHANNELS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 159
9.1.2.1.1 National broadcast networks 159
9.1.2.1.2 Regional and local broadcast channels 159
9.1.3 CABLE AND SATELLITE TV CHANNELS 160
9.1.3.1 Need to ensure seamless and error-free transmission of scheduled content to boost adoption of CiaB solutions 160
TABLE 85 CABLE AND SATELLITE TV CHANNELS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 160
TABLE 86 CABLE AND SATELLITE TV CHANNELS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 160
9.1.4 NEWS PRODUCTION 161
9.1.4.1 Integration of graphics for immersive and visually engaging news to fuel market growth 161
TABLE 87 NEWS PRODUCTION: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 161
TABLE 88 NEWS PRODUCTION: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 161
9.1.5 SPORTS 162
9.1.5.1 Demand for real-time, engaging sports content to drive adoption of playout automation and CiaB solutions 162
TABLE 89 SPORTS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 162
TABLE 90 SPORTS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 162
9.1.6 OTT PLATFORMS 162
9.1.6.1 Ability to provide better content personalization and efficient recommendation engines to drive market 162
TABLE 91 OTT PLATFORMS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 163
TABLE 92 OTT PLATFORMS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 163
9.1.6.1.1 Subscription-based OTT channels 163
9.1.6.1.2 Ad-supported OTT channels 164
9.1.7 WEB TV AND STREAMING SERVICES 164
9.1.7.1 Growing demand for personalized content to propel adoption of playout solutions 164
TABLE 93 WEB TV AND STREAMING SERVICES: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 164
TABLE 94 WEB TV AND STREAMING SERVICES: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 165
9.1.7.1.1 Independent web TV channels 165
9.1.7.1.2 Streaming service special channels 165
9.1.8 OTHER APPLICATIONS 166
TABLE 95 OTHER APPLICATIONS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 166
TABLE 96 OTHER APPLICATIONS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 166
10 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY VERTICAL 167
10.1 INTRODUCTION 168
10.1.1 VERTICAL: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET DRIVERS 168
FIGURE 47 EDUCATION AND CORPORATE SECTOR SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 169
TABLE 97 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 169
TABLE 98 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 169
10.2 MEDIA AND ENTERTAINMENT 170
10.2.1 NEED FOR EFFICIENT BROADCAST OPERATIONS TO BOOST ADOPTION OF PLAYOUT AUTOMATION AND CHANNEL-IN-A-BOX SOLUTIONS 170
TABLE 99 MEDIA AND ENTERTAINMENT: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 170
TABLE 100 MEDIA AND ENTERTAINMENT: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 170
10.2.1.1 News broadcasting 171
10.2.1.1.1 24×7 news channels 171
10.2.1.1.2 Specialized news networks 171
10.2.1.1.3 Online news portals 171
10.2.1.2 Sports broadcasting 172
10.2.1.2.1 Live sports events 172
10.2.1.2.2 Sports analysis and commentary 172
10.2.1.2.3 Sports highlights and shows 172
10.2.1.3 Advertising and marketing 173
10.2.1.3.1 Ad agencies and campaigns 173
10.2.1.3.2 Branding and promotions 173
10.2.1.3.3 Digital advertising networks 173
10.2.1.4 Others 174
10.3 TELECOMMUNICATIONS 174
10.3.1 NEED TO OPTIMIZE VIDEO DELIVERY NETWORKS TO LEAD TO INVESTMENTS IN ADVANCED PLAYOUT SOLUTIONS 174
TABLE 101 TELECOMMUNICATIONS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 174
TABLE 102 TELECOMMUNICATIONS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 175
10.3.1.1 Telecom service providers 175
10.3.1.1.1 Mobile network operators (MNOs) 175
10.3.1.1.2 Internet service providers (ISPs) 175
10.3.1.1.3 Cable operators 176
10.3.1.1.4 Satellite communication providers 176
10.3.1.2 Telecom equipment manufacturers 176
10.3.1.3 Telecom infrastructure development companies 176
10.3.1.4 Telecom content delivery networks (CDNs) 177
10.3.1.5 Others 177
10.4 EDUCATION AND CORPORATE SECTOR 177
10.4.1 DEMAND FOR SEAMLESS LIVE STREAMING OF LECTURES AND ON-DEMAND EDUCATIONAL CONTENT TO DRIVE MARKET 177
TABLE 103 EDUCATION AND CORPORATE SECTOR: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 177
TABLE 104 EDUCATION AND CORPORATE SECTOR: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 178
10.4.1.1 Universities and colleges 178
10.4.1.2 Corporate training and development 178
10.4.1.3 K-12 education 178
10.4.1.4 Others 179
10.5 OTHER VERTICALS 179
TABLE 105 OTHER VERTICALS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 179
TABLE 106 OTHER VERTICALS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 179
11 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION 180
11.1 INTRODUCTION 181
FIGURE 48 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 181
FIGURE 49 SOUTH AFRICA TO RECORD HIGHEST CAGR DURING FORECAST PERIOD 182
TABLE 107 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 182
TABLE 108 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 182
11.2 NORTH AMERICA 183
11.2.1 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET DRIVERS 183
11.2.2 NORTH AMERICA: RECESSION IMPACT 183
FIGURE 50 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET SNAPSHOT 184
TABLE 109 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY OFFERING, 2017–2022 (USD MILLION) 184
TABLE 110 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY OFFERING, 2023–2028 (USD MILLION) 185
TABLE 111 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY SOLUTION, 2017–2022 (USD MILLION) 185
TABLE 112 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 186
TABLE 113 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY SERVICE, 2017–2022 (USD MILLION) 186
TABLE 114 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY SERVICE, 2023–2028 (USD MILLION) 187
TABLE 115 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2017–2022 (USD MILLION) 187
TABLE 116 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 187
TABLE 117 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL TYPE, 2017–2022 (USD MILLION) 187
TABLE 118 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL TYPE, 2023–2028 (USD MILLION) 188
TABLE 119 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL APPLICATION, 2017–2022 (USD MILLION) 188
TABLE 120 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL APPLICATION, 2023–2028 (USD MILLION) 188
TABLE 121 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY COVERAGE AREA, 2017–2022 (USD MILLION) 189
TABLE 122 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY COVERAGE AREA, 2023–2028 (USD MILLION) 189
TABLE 123 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 189
TABLE 124 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 189
TABLE 125 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY COUNTRY, 2017–2022 (USD MILLION) 190
TABLE 126 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 190
11.2.3 US 190
11.2.3.1 Technological advancements, ever-evolving media landscape, and rising demand for streamlined broadcasting to drive market 190
11.2.4 CANADA 190
11.2.4.1 Versatile broadcasting landscape, need for flexible and innovative playout solutions, and shift to HD and UHD broadcasting to propel market 190

11.3 EUROPE 191
11.3.1 EUROPE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET DRIVERS 191
11.3.2 EUROPE: RECESSION IMPACT 191
TABLE 127 EUROPE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY OFFERING, 2017–2022 (USD MILLION) 192
TABLE 128 EUROPE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY OFFERING, 2023–2028 (USD MILLION) 192
TABLE 129 EUROPE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY SOLUTION, 2017–2022 (USD MILLION) 193
TABLE 130 EUROPE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 193
TABLE 131 EUROPE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY SERVICE, 2017–2022 (USD MILLION) 194
TABLE 132 EUROPE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY SERVICE, 2023–2028 (USD MILLION) 194
TABLE 133 EUROPE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2017–2022 (USD MILLION) 194
TABLE 134 EUROPE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 194
TABLE 135 EUROPE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL TYPE, 2017–2022 (USD MILLION) 195
TABLE 136 EUROPE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL TYPE, 2023–2028 (USD MILLION) 195
TABLE 137 EUROPE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL APPLICATION, 2017–2022 (USD MILLION) 195
TABLE 138 EUROPE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL APPLICATION, 2023–2028 (USD MILLION) 196
TABLE 139 EUROPE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY COVERAGE AREA, 2017–2022 (USD MILLION) 196
TABLE 140 EUROPE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY COVERAGE AREA, 2023–2028 (USD MILLION) 196
TABLE 141 EUROPE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 196
TABLE 142 EUROPE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 197
TABLE 143 EUROPE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY COUNTRY, 2017–2022 (USD MILLION) 197
TABLE 144 EUROPE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 197
11.3.3 UK 198
11.3.3.1 Broadcasters’ focus on enhancing efficiency and reducing operational costs to drive market 198
11.3.4 GERMANY 198
11.3.4.1 Increasing need for efficient content delivery and personalized and interactive content to drive market 198
11.3.5 FRANCE 198
11.3.5.1 Technological innovation, evolving media landscape, and increasing competition in media industry to drive market 198
11.3.6 SPAIN 199
11.3.6.1 Need for cost-effective and efficient broadcasting solutions to boost demand for playout automation & channel-in-a-box solutions 199
11.3.7 ITALY 199
11.3.7.1 Rich cultural heritage, diverse media landscape, and push toward high-quality broadcasting to propel market 199
11.3.8 REST OF EUROPE 199
11.4 ASIA PACIFIC 200
11.4.1 ASIA PACIFIC: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET DRIVERS 200
11.4.2 ASIA PACIFIC: RECESSION IMPACT 200
FIGURE 51 ASIA PACIFIC: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET SNAPSHOT 201
TABLE 145 ASIA PACIFIC: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY OFFERING, 2017–2022 (USD MILLION) 201
TABLE 146 ASIA PACIFIC: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY OFFERING, 2023–2028 (USD MILLION) 202
TABLE 147 ASIA PACIFIC: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY SOLUTION, 2017–2022 (USD MILLION) 202
TABLE 148 ASIA PACIFIC: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 203
TABLE 149 ASIA PACIFIC: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY SERVICE, 2017–2022 (USD MILLION) 203
TABLE 150 ASIA PACIFIC: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY SERVICE, 2023–2028 (USD MILLION) 204
TABLE 151 ASIA PACIFIC: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2017–2022 (USD MILLION) 204
TABLE 152 ASIA PACIFIC: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 204
TABLE 153 ASIA PACIFIC: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL TYPE, 2017–2022 (USD MILLION) 204
TABLE 154 ASIA PACIFIC: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL TYPE, 2023–2028 (USD MILLION) 205
TABLE 155 ASIA PACIFIC: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL APPLICATION, 2017–2022 (USD MILLION) 205
TABLE 156 ASIA PACIFIC: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL APPLICATION, 2023–2028 (USD MILLION) 205
TABLE 157 ASIA PACIFIC: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY COVERAGE AREA, 2017–2022 (USD MILLION) 206
TABLE 158 ASIA PACIFIC: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY COVERAGE AREA, 2023–2028 (USD MILLION) 206
TABLE 159 ASIA PACIFIC: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 206
TABLE 160 ASIA PACIFIC: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 206
TABLE 161 ASIA PACIFIC: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY COUNTRY, 2017–2022 (USD MILLION) 207
TABLE 162 ASIA PACIFIC: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 207
11.4.3 CHINA 207
11.4.3.1 Expansion of media and broadcasting industry and rising demand for high-quality content to drive market 207
11.4.4 JAPAN 208
11.4.4.1 Shift toward IP-based broadcasting and incorporation of 8K resolution technologies to drive market 208
11.4.5 INDIA 208
11.4.5.1 Expanding and dynamic media landscape and rising digital content consumption to drive market 208
11.4.6 SOUTH KOREA 208
11.4.6.1 Rising demand for UHD and HDR content and efficient broadcasting operations to drive market 208
11.4.7 ANZ 208
11.4.7.1 Adoption of advanced technologies and need for cost-effective and efficient broadcasting solutions to propel market 208
11.4.8 REST OF ASIA PACIFIC 209
11.5 MIDDLE EAST & AFRICA 209
11.5.1 MIDDLE EAST & AFRICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET DRIVERS 210
11.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT 210
TABLE 163 MIDDLE EAST & AFRICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY OFFERING, 2017–2022 (USD MILLION) 210
TABLE 164 MIDDLE EAST & AFRICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY OFFERING, 2023–2028 (USD MILLION) 210
TABLE 165 MIDDLE EAST & AFRICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY SOLUTION, 2017–2022 (USD MILLION) 211
TABLE 166 MIDDLE EAST & AFRICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 211
TABLE 167 MIDDLE EAST & AFRICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY SERVICE, 2017–2022 (USD MILLION) 212
TABLE 168 MIDDLE EAST & AFRICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY SERVICE, 2023–2028 (USD MILLION) 212
TABLE 169 MIDDLE EAST & AFRICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2017–2022 (USD MILLION) 212
TABLE 170 MIDDLE EAST & AFRICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 212
TABLE 171 MIDDLE EAST & AFRICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL TYPE, 2017–2022 (USD MILLION) 213
TABLE 172 MIDDLE EAST & AFRICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL TYPE, 2023–2028 (USD MILLION) 213
TABLE 173 MIDDLE EAST & AFRICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL APPLICATION, 2017–2022 (USD MILLION) 213
TABLE 174 MIDDLE EAST & AFRICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL APPLICATION, 2023–2028 (USD MILLION) 214
TABLE 175 MIDDLE EAST & AFRICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY COVERAGE AREA, 2017–2022 (USD MILLION) 214
TABLE 176 MIDDLE EAST & AFRICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY COVERAGE AREA, 2023–2028 (USD MILLION) 214
TABLE 177 MIDDLE EAST & AFRICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 214
TABLE 178 MIDDLE EAST & AFRICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 215
TABLE 179 MIDDLE EAST & AFRICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY COUNTRY, 2017–2022 (USD MILLION) 215
TABLE 180 MIDDLE EAST & AFRICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 215
11.5.3 UAE 216
11.5.3.1 Increasing demand for efficient broadcasting solutions to propel market 216
11.5.4 SOUTH ARABIA 216
11.5.4.1 Ambitious Vision 2030 initiative, focus on digitalization and innovation, and transformation in media sector to drive market 216
11.5.5 SOUTH AFRICA 216
11.5.5.1 Need for localized content, expansion of digital terrestrial television, and adoption of OTT services to propel market 216
11.5.6 TURKEY 217
11.5.6.1 Government's focus on modernizing media sector and promoting cultural exports to drive market 217
11.5.7 REST OF MIDDLE EAST 217
11.6 LATIN AMERICA 217
11.6.1 LATIN AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET DRIVERS 218
11.6.2 LATIN AMERICA: RECESSION IMPACT 218
TABLE 181 LATIN AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY OFFERING, 2017–2022 (USD MILLION) 218
TABLE 182 LATIN AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY OFFERING, 2023–2028 (USD MILLION) 218
TABLE 183 LATIN AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY SOLUTION, 2017–2022 (USD MILLION) 219
TABLE 184 LATIN AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 219
TABLE 185 LATIN AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY SERVICE, 2017–2022 (USD MILLION) 220
TABLE 186 LATIN AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY SERVICE, 2023–2028 (USD MILLION) 220
TABLE 187 LATIN AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2017–2022 (USD MILLION) 220
TABLE 188 LATIN AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 220
TABLE 189 LATIN AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL TYPE, 2017–2022 (USD MILLION) 221
TABLE 190 LATIN AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL TYPE, 2023–2028 (USD MILLION) 221
TABLE 191 LATIN AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL APPLICATION, 2017–2022 (USD MILLION) 221
TABLE 192 LATIN AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL APPLICATION, 2023–2028 (USD MILLION) 222
TABLE 193 LATIN AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY COVERAGE AREA, 2017–2022 (USD MILLION) 222
TABLE 194 LATIN AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY COVERAGE AREA, 2023–2028 (USD MILLION) 222
TABLE 195 LATIN AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 222
TABLE 196 LATIN AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 223
TABLE 197 LATIN AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY COUNTRY, 2017–2022 (USD MILLION) 223
TABLE 198 LATIN AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 223
11.6.3 BRAZIL 223
11.6.3.1 Continuous expansion of broadcasting industry and shift toward HD and UHD broadcasting to propel market 223
11.6.4 MEXICO 224
11.6.4.1 Increasing demand for streamlined broadcasting processes and transition to digital broadcasting to drive market 224
11.6.5 ARGENTINA 224
11.6.5.1 Digital transformation of media industry and government initiatives to encourage digitalization to propel market 224
11.6.6 REST OF LATIN AMERICA 224
12 COMPETITIVE LANDSCAPE 225
12.1 OVERVIEW 225
12.2 STRATEGIES ADOPTED BY MAJOR PLAYERS, JANUARY 2021– DECEMBER 2023 225
TABLE 199 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS, JANUARY 2021– DECEMBER 2023 225
12.3 REVENUE ANALYSIS, 2018–2022 227
FIGURE 52 REVENUE ANALYSIS OF TOP THREE PLAYERS, 2018–2022 227
12.4 MARKET SHARE ANALYSIS 228
FIGURE 53 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET SHARE ANALYSIS, 2022 228
TABLE 200 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET SHARE ANALYSIS 229
12.5 BRAND/PRODUCT COMPARATIVE ANALYSIS 231
FIGURE 54 BRAND/PRODUCT COMPARATIVE ANALYSIS 231
12.6 VALUATION AND FINANCIAL METRICS OF KEY VENDORS 231
FIGURE 55 EV/EBITDA OF KEY PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX VENDORS 231
FIGURE 56 YEAR-TO-DATE (YTD) PRICE TOTAL RETURN AND 5-YEAR STOCK BETA OF KEY VENDORS 232
12.7 COMPANY EVALUATION MATRIX: KEY PLAYERS 232
12.7.1 STARS 232
12.7.2 EMERGING LEADERS 232
12.7.3 PERVASIVE PLAYERS 233
12.7.4 PARTICIPANTS 233
FIGURE 57 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET: COMPANY EVALUATION MATRIX, (KEY PLAYERS), 2022 233
12.7.5 COMPANY FOOTPRINT 234
TABLE 201 OVERALL COMPANY FOOTPRINT (24 KEY COMPANIES) 234
TABLE 202 PRODUCT FOOTPRINT (24 KEY COMPANIES) 235
TABLE 203 VERTICAL FOOTPRINT (24 KEY COMPANIES) 236
TABLE 204 REGIONAL FOOTPRINT (24 KEY COMPANIES) 237
12.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES 238
12.8.1 PROGRESSIVE COMPANIES 238
12.8.2 RESPONSIVE COMPANIES 238
12.8.3 DYNAMIC COMPANIES 238
12.8.4 STARTING BLOCKS 238
FIGURE 58 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2022 239
12.8.5 COMPETITIVE BENCHMARKING 239
TABLE 205 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET: LIST OF KEY STARTUPS/SMES 239
TABLE 206 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET: COMPETITIVE BENCHMARKING OF STARTUPS/SMES 240
12.9 COMPETITIVE SCENARIOS AND TRENDS 241
12.9.1 PRODUCT LAUNCHES & ENHANCEMENTS 241
TABLE 207 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET: PRODUCT LAUNCHES, FEBRUARY 2021–OCTOBER 2023 241
12.9.2 DEALS 245
TABLE 208 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET: DEALS, APRIL 2020–NOVEMBER 2023 245
13 COMPANY PROFILES 252
13.1 INTRODUCTION 252
13.2 KEY PLAYERS 252
(Business overview, Products /Solutions/Services offered, Recent developments, MnM view, Key strengths, Strategic choices made, and Weaknesses and Competitive threats)*
13.2.1 HARMONIC 252
TABLE 209 HARMONIC: COMPANY OVERVIEW 253
FIGURE 59 HARMONIC: COMPANY SNAPSHOT 253
TABLE 210 HARMONIC: PRODUCTS/SOLUTIONS/SERVICES OFFERED 254
TABLE 211 HARMONIC: PRODUCT LAUNCHES & ENHANCEMENTS 255
TABLE 212 HARMONIC: DEALS 256
13.2.2 EVERTZ 258
TABLE 213 EVERTZ: COMPANY OVERVIEW 258
FIGURE 60 EVERTZ: COMPANY SNAPSHOT 259
TABLE 214 EVERTZ: PRODUCTS/SOLUTIONS/SERVICES OFFERED 259
TABLE 215 EVERTZ: PRODUCT LAUNCHES & ENHANCEMENTS 260
TABLE 216 EVERTZ: DEALS 261
13.2.3 PEBBLE BEACH SYSTEMS 262
TABLE 217 PEBBLE BEACH SYSTEMS: COMPANY OVERVIEW 262
TABLE 218 PEBBLE BEACH SYSTEMS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 262
TABLE 219 PEBBLE BEACH SYSTEMS: PRODUCT LAUNCHES & ENHANCEMENTS 262
TABLE 220 PEBBLE BEACH SYSTEMS: DEALS 263
13.2.4 IMAGINE COMMUNICATIONS 264
TABLE 221 IMAGINE COMMUNICATIONS: COMPANY OVERVIEW 264
TABLE 222 IMAGINE COMMUNICATIONS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 264
TABLE 223 IMAGINE COMMUNICATIONS: PRODUCT LAUNCHES & ENHANCEMENTS 265
TABLE 224 IMAGINE COMMUNICATIONS: DEALS 266
13.2.5 AVID TECHNOLOGY 268
TABLE 225 AVID TECHNOLOGY: COMPANY OVERVIEW 268
TABLE 226 AVID TECHNOLOGY: PRODUCTS/SOLUTIONS/SERVICES OFFERED 268
TABLE 227 AVID TECHNOLOGY: PRODUCT LAUNCHES & ENHANCEMENTS 269
TABLE 228 AVID TECHNOLOGY: DEALS 270
13.2.6 GRASS VALLEY 273
TABLE 229 GRASS VALLEY: COMPANY OVERVIEW 273
TABLE 230 GRASS VALLEY: PRODUCTS/SOLUTIONS/SERVICES OFFERED 273
TABLE 231 GRASS VALLEY: PRODUCT LAUNCHES & ENHANCEMENTS 274
TABLE 232 GRASS VALLEY: DEALS 274
13.2.7 BRIGHTCOVE 276
TABLE 233 BRIGHTCOVE: COMPANY OVERVIEW 276
FIGURE 61 BRIGHTCOVE: COMPANY SNAPSHOT 277
TABLE 234 BRIGHTCOVE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 277
TABLE 235 BRIGHTCOVE: PRODUCT LAUNCHES & ENHANCEMENTS 278
TABLE 236 BRIGHTCOVE: DEALS 278
13.2.8 CINEGY 280
TABLE 237 CINEGY: COMPANY OVERVIEW 280
TABLE 238 CINEGY: PRODUCTS/SOLUTIONS/SERVICES OFFERED 280
TABLE 239 CINEGY: PRODUCT LAUNCHES & ENHANCEMENTS 281
TABLE 240 CINEGY: DEALS 281
13.2.9 PIXEL POWER 282
TABLE 241 PIXEL POWER: COMPANY OVERVIEW 282
TABLE 242 PIXEL POWER: PRODUCTS/SOLUTIONS/SERVICES OFFERED 282
TABLE 243 PIXEL POWER: DEALS 283
13.2.10 ENCO SYSTEMS 284
TABLE 244 ENCO SYSTEMS: COMPANY OVERVIEW 284
TABLE 245 ENCO SYSTEMS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 284
TABLE 246 ENCO SYSTEMS: DEALS 285
13.2.11 BROADSTREAM SOLUTIONS 286
TABLE 247 BROADSTREAM SOLUTIONS: COMPANY OVERVIEW 286
TABLE 248 BROADSTREAM SOLUTIONS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 286
TABLE 249 BROADSTREAM SOLUTIONS: PRODUCT LAUNCHES & ENHANCEMENTS 287
TABLE 250 BROADSTREAM SOLUTIONS: DEALS 287
13.2.12 PLAYBOX TECHNOLOGY 288
TABLE 251 PLAYBOX TECHNOLOGY: COMPANY OVERVIEW 288
TABLE 252 PLAYBOX TECHNOLOGY: PRODUCTS/SOLUTIONS/SERVICES OFFERED 288
TABLE 253 PLAYBOX TECHNOLOGY: PRODUCT LAUNCHES & ENHANCEMENTS 289
TABLE 254 PLAYBOX TECHNOLOGY: DEALS 289
13.3 OTHER PLAYERS 290
13.3.1 FLORICAL SYSTEMS 290
13.3.2 TSL PRODUCTS 290
13.3.3 HARDATA 291
13.3.4 PLAYBOX NEO 292
13.3.5 HEXAGLOBE 292
13.3.6 PLANETCAST 293
13.3.7 AXELTECH 294
13.3.8 AVECO S.R.O. 295
13.3.9 ANYWARE VIDEO 295
13.3.10 APLOMB TECHNOLOGIES 296
13.3.11 SI-MEDIA SRL 296
13.3.12 AMAGI 297
13.4 STARTUPS/SMES 298
13.4.1 TVU NETWORKS 298
13.4.2 VESET 299
13.4.3 EVRIDEO 299
13.4.4 CORALBAY.TV LTD. 300
13.4.5 MUVI 300
13.4.6 LTN GLOBAL COMMUNICATIONS, INC. 301
13.4.7 ZIXI 301
*Details on Business overview, Products /Solutions/Services offered, Recent developments, Product launches, MnM view, Key strengths, Strategic choices made, and Weaknesses and Competitive threats might not be captured in case of unlisted companies.
14 ADJACENT AND RELATED MARKETS 302
14.1 INTRODUCTION 302
14.2 VIDEO PROCESSING PLATFORM MARKET - GLOBAL FORECAST TO 2028 302
14.2.1 MARKET DEFINITION 302
14.2.2 MARKET OVERVIEW 302
14.2.2.1 Video processing platform market, by component 302
TABLE 255 VIDEO PROCESSING PLATFORM MARKET, BY COMPONENT, 2019–2022 (USD MILLION) 303
TABLE 256 VIDEO PROCESSING PLATFORM MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 303
14.2.2.2 Video processing platform market, by application 303
TABLE 257 VIDEO PROCESSING PLATFORM MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 303
TABLE 258 VIDEO PROCESSING PLATFORM MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 304
14.2.2.3 Video processing platform market, by content type 304
TABLE 259 VIDEO PROCESSING PLATFORM MARKET, BY CONTENT TYPE, 2019–2022 (USD MILLION) 304
TABLE 260 VIDEO PROCESSING PLATFORM MARKET, BY CONTENT TYPE, 2023–2028 (USD MILLION) 304
14.2.2.4 Video processing platform market, by vertical 304
TABLE 261 VIDEO PROCESSING PLATFORM MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 305
TABLE 262 VIDEO PROCESSING PLATFORM MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 305
14.2.2.5 Video processing platform market, by region 305
TABLE 263 VIDEO PROCESSING PLATFORM MARKET, BY REGION, 2019–2022 (USD MILLION) 306
TABLE 264 VIDEO PROCESSING PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION) 306
14.3 VIDEO STREAMING SOFTWARE MARKET - GLOBAL FORECAST TO 2028 306
14.3.1 MARKET DEFINITION 306
14.3.2 MARKET OVERVIEW 307
14.3.2.1 Video streaming software market, by component 307
TABLE 265 VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2019–2022 (USD MILLION) 307
TABLE 266 VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 307
14.3.2.2 Video streaming software market, by streaming type 307
TABLE 267 STREAMING TYPE: VIDEO STREAMING SOFTWARE MARKET, 2019–2022 (USD MILLION) 308
TABLE 268 STREAMING TYPE: VIDEO STREAMING SOFTWARE MARKET, 2023–2028 (USD MILLION) 308
14.3.2.3 Video streaming software market, by deployment mode 308
TABLE 269 VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION) 308
TABLE 270 VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 309
14.3.2.4 Video streaming software market, by delivery channel 309
TABLE 271 VIDEO STREAMING SOFTWARE MARKET, BY DELIVERY CHANNEL, 2019–2022 (USD MILLION) 309
TABLE 272 VIDEO STREAMING SOFTWARE MARKET, BY DELIVERY CHANNEL, 2023–2028 (USD MILLION) 309
14.3.2.5 Video streaming software market, by monetization model 310
TABLE 273 VIDEO STREAMING SOFTWARE MARKET, BY MONETIZATION MODEL, 2019–2022 (USD MILLION) 310
TABLE 274 VIDEO STREAMING SOFTWARE MARKET, BY MONETIZATION MODEL, 2023–2028 (USD MILLION) 310
14.3.2.6 Video streaming software market, by vertical 310
TABLE 275 VIDEO STREAMING SOFTWARE MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 311
TABLE 276 VIDEO STREAMING SOFTWARE MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 311
14.3.2.7 Video streaming software market, by region 311
TABLE 277 VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 312
TABLE 278 VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 312
15 APPENDIX 313
15.1 DISCUSSION GUIDE 313
15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 319
15.3 CUSTOMIZATION OPTIONS 321
15.4 RELATED REPORTS 321
15.5 AUTHOR DETAILS 322

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