1. Preface
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights
2. Assumptions
3. Research Methodology
4. Executive Summary
5. Market Overview
5.1. Demographic Overview
5.2. Market Dynamics
5.2.1. Drivers
5.2.2. Restraints
5.2.3. Opportunities
5.3. Key Trends Analysis
5.3.1. Demand Side Analysis
5.3.2. Supply Side Analysis
5.4. Key Market Indicators
5.4.1. Overall Decor Market Overview
5.5. Porter’s Five Forces Analysis
5.6. Value Chain Analysis
5.7. Industry SWOT Analysis
5.8. Brand Analysis
5.9. Consumer Buying Behavior Analysis
5.9.1. Preferred Product Type
5.9.2. Preferred Sales Channel
5.9.3. Spending Capacity
5.10. Price Trend Analysis
5.10.1. Weighted Average Selling Price (US$)
5.11. Global Online Home Decor Market Analysis and Forecast, 2017 – 2031
5.11.1. Market Value Projections (US$ Mn)
5.11.2. Market Volume Projections (Million Units)
6. Global Online Home Decor Market Analysis and Forecast, by Product Type
6.1. Global Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Product Type, 2017 – 2031
6.1.1. Furniture
6.1.1.1. Living Room
6.1.1.2. Dining Room
6.1.1.3. Bedroom
6.1.1.4. Kitchen
6.1.1.5. Others
6.1.2. Textiles
6.1.2.1. Bed Linen
6.1.2.2. Bath Linen
6.1.2.3. Kitchen Linen
6.1.2.4. Upholstery
6.1.2.5. Others
6.1.3. Flooring
6.1.3.1. Ceramic & Stone Tiles
6.1.3.2. Wood & Laminates
6.1.3.3. Vinyl Flooring
6.1.3.4. Carpets & Rugs
6.1.3.5. Others
6.1.4. Wall Décor
6.1.4.1. Wall Stickers
6.1.4.2. Clocks
6.1.4.3. Hanging
6.1.4.4. Frame Works
6.1.4.5. Metal Works
6.1.4.6. Shelves
6.1.4.7. Others
6.1.5. Lighting
6.1.5.1. Chandeliers
6.1.5.2. Lamps & Shades
6.1.5.3. Light Bulbs
6.1.5.4. Others
6.1.6. Others
6.2. Incremental Opportunity, by Product Type
7. Global Online Home Decor Market Analysis and Forecast, by Price Category
7.1. Global Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Price Category, 2017 – 2031
7.1.1. Low
7.1.2. Medium
7.1.3. High/Premium
7.2. Incremental Opportunity, by Price Category
8. Global Online Home Decor Market Analysis and Forecast, by Distribution Channel
8.1. Global Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Distribution Channel, 2017 – 2031
8.1.1. Company Websites
8.1.2. E-Commerce Websites
8.2. Incremental Opportunity, by Distribution Channel
9. Global Online Home Decor Market Analysis and Forecast, by Region
9.1. Global Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Region, 2017 – 2031
9.1.1. North America
9.1.2. Europe
9.1.3. Asia Pacific
9.1.4. Middle East & Africa
9.1.5. South America
9.2. Incremental Opportunity, by Region
10. North America Online Home Decor Market Analysis and Forecast
10.1. Regional Snapshot
10.2. Key Supplier Analysis
10.3. Price Trend Analysis
10.3.1. Weighted Average Price
10.4. Key Trends Analysis
10.4.1. Demand Side Analysis
10.5. Supply Side Analysis
10.6. Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Product Type, 2017 – 2031
10.6.1. Furniture
10.6.1.1. Living Room
10.6.1.2. Dining Room
10.6.1.3. Bedroom
10.6.1.4. Kitchen
10.6.1.5. Others
10.6.2. Textiles
10.6.2.1. Bed Linen
10.6.2.2. Bath Linen
10.6.2.3. Kitchen Linen
10.6.2.4. Upholstery
10.6.2.5. Others
10.6.3. Flooring
10.6.3.1. Ceramic & Stone Tiles
10.6.3.2. Wood & Laminates
10.6.3.3. Vinyl Flooring
10.6.3.4. Carpets & Rugs
10.6.3.5. Others
10.6.4. Wall Décor
10.6.4.1. Wall Stickers
10.6.4.2. Clocks
10.6.4.3. Hanging
10.6.4.4. Frame Works
10.6.4.5. Metal Works
10.6.4.6. Shelves
10.6.4.7. Others
10.6.5. Lighting
10.6.5.1. Chandeliers
10.6.5.2. Lamps & Shades
10.6.5.3. Light Bulbs
10.6.5.4. Others
10.6.6. Others
10.7. Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Price Category, 2017 – 2031
10.7.1. Low
10.7.2. Medium
10.7.3. High/Premium
10.8. Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Distribution Channel, 2017 – 2031
10.8.1. Company Websites
10.8.2. E-Commerce Websites
10.9. Online Home Decor Market Size (US$ Mn) (Million Units), by Country, 2017 – 2031
10.9.1. U.S.
10.9.2. Canada
10.9.3. Rest of North America
10.10. Incremental Opportunity Analysis
11. Europe Online Home Decor Market Analysis and Forecast
11.1. Regional Snapshot
11.2. Key Supplier Analysis
11.3. Price Trend Analysis
11.3.1. Weighted Average Price
11.4. Key Trends Analysis
11.4.1. Demand Side Analysis
11.5. Supply Side Analysis
11.6. Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Product Type, 2017 – 2031
11.6.1. Furniture
11.6.1.1. Living Room
11.6.1.2. Dining Room
11.6.1.3. Bedroom
11.6.1.4. Kitchen
11.6.1.5. Others
11.6.2. Textiles
11.6.2.1. Bed Linen
11.6.2.2. Bath Linen
11.6.2.3. Kitchen Linen
11.6.2.4. Upholstery
11.6.2.5. Others
11.6.3. Flooring
11.6.3.1. Ceramic & Stone Tiles
11.6.3.2. Wood & Laminates
11.6.3.3. Vinyl Flooring
11.6.3.4. Carpets & Rugs
11.6.3.5. Others
11.6.4. Wall Décor
11.6.4.1. Wall Stickers
11.6.4.2. Clocks
11.6.4.3. Hanging
11.6.4.4. Frame Works
11.6.4.5. Metal Works
11.6.4.6. Shelves
11.6.4.7. Others
11.6.5. Lighting
11.6.5.1. Chandeliers
11.6.5.2. Lamps & Shades
11.6.5.3. Light Bulbs
11.6.5.4. Others
11.6.6. Others
11.7. Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Price Category, 2017 – 2031
11.7.1. Low
11.7.2. Medium
11.7.3. High/Premium
11.8. Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Distribution Channel, 2017 – 2031
11.8.1. Company Websites
11.8.2. E-Commerce Websites
11.9. Online Home Decor Market Size (US$ Mn) (Million Units), by Country, 2017 – 2031
11.9.1. U.K.
11.9.2. Germany
11.9.3. France
11.9.4. Rest of Europe
11.10. Incremental Opportunity Analysis
12. Asia Pacific Online Home Decor Market Analysis and Forecast
12.1. Regional Snapshot
12.2. Key Supplier Analysis
12.3. Price Trend Analysis
12.3.1. Weighted Average Price
12.4. Key Trends Analysis
12.4.1. Demand Side Analysis
12.5. Supply Side Analysis
12.6. Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Product Type, 2017 – 2031
12.6.1. Furniture
12.6.1.1. Living Room
12.6.1.2. Dining Room
12.6.1.3. Bedroom
12.6.1.4. Kitchen
12.6.1.5. Others
12.6.2. Textiles
12.6.2.1. Bed Linen
12.6.2.2. Bath Linen
12.6.2.3. Kitchen Linen
12.6.2.4. Upholstery
12.6.2.5. Others
12.6.3. Flooring
12.6.3.1. Ceramic & Stone Tiles
12.6.3.2. Wood & Laminates
12.6.3.3. Vinyl Flooring
12.6.3.4. Carpets & Rugs
12.6.3.5. Others
12.6.4. Wall Décor
12.6.4.1. Wall Stickers
12.6.4.2. Clocks
12.6.4.3. Hanging
12.6.4.4. Frame Works
12.6.4.5. Metal Works
12.6.4.6. Shelves
12.6.4.7. Others
12.6.5. Lighting
12.6.5.1. Chandeliers
12.6.5.2. Lamps & Shades
12.6.5.3. Light Bulbs
12.6.5.4. Others
12.6.6. Others
12.7. Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Price Category, 2017 – 2031
12.7.1. Low
12.7.2. Medium
12.7.3. High/Premium
12.8. Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Distribution Channel, 2017 – 2031
12.8.1. Company Websites
12.8.2. E-Commerce Websites
12.9. Online Home Decor Market Size (US$ Mn) (Million Units), by Country, 2017 – 2031
12.9.1. China
12.9.2. India
12.9.3. Japan
12.9.4. Australia
12.9.5. Rest of Asia Pacific
12.10. Incremental Opportunity Analysis
13. Middle East Africa Online Home Decor Market Analysis and Forecast
13.1. Regional Snapshot
13.2. Key Supplier Analysis
13.3. Price Trend Analysis
13.3.1. Weighted Average Price
13.4. Key Trends Analysis
13.4.1. Demand Side Analysis
13.5. Supply Side Analysis
13.6. Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Product Type, 2017 – 2031
13.6.1. Furniture
13.6.1.1. Living Room
13.6.1.2. Dining Room
13.6.1.3. Bedroom
13.6.1.4. Kitchen
13.6.1.5. Others
13.6.2. Textiles
13.6.2.1. Bed Linen
13.6.2.2. Bath Linen
13.6.2.3. Kitchen Linen
13.6.2.4. Upholstery
13.6.2.5. Others
13.6.3. Flooring
13.6.3.1. Ceramic & Stone Tiles
13.6.3.2. Wood & Laminates
13.6.3.3. Vinyl Flooring
13.6.3.4. Carpets & Rugs
13.6.3.5. Others
13.6.4. Wall Décor
13.6.4.1. Wall Stickers
13.6.4.2. Clocks
13.6.4.3. Hanging
13.6.4.4. Frame Works
13.6.4.5. Metal Works
13.6.4.6. Shelves
13.6.4.7. Others
13.6.5. Lighting
13.6.5.1. Chandeliers
13.6.5.2. Lamps & Shades
13.6.5.3. Light Bulbs
13.6.5.4. Others
13.6.6. Others
13.7. Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Price Category, 2017 – 2031
13.7.1. Low
13.7.2. Medium
13.7.3. High/Premium
13.8. Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Distribution Channel, 2017 – 2031
13.8.1. Company Websites
13.8.2. E-Commerce Websites
13.9. Online Home Decor Market Size (US$ Mn) (Million Units), by Country, 2017 – 2031
13.9.1. GCC
13.9.2. South Africa
13.9.3. Rest of Middle East & Africa
13.10. Incremental Opportunity Analysis
14. South America Online Home Decor Market Analysis and Forecast
14.1. Regional Snapshot
14.2. Key Supplier Analysis
14.3. Price Trend Analysis
14.3.1. Weighted Average Price
14.4. Key Trends Analysis
14.4.1. Demand Side Analysis
14.5. Supply Side Analysis
14.6. Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Product Type, 2017 – 2031
14.6.1. Furniture
14.6.1.1. Living Room
14.6.1.2. Dining Room
14.6.1.3. Bedroom
14.6.1.4. Kitchen
14.6.1.5. Others
14.6.2. Textiles
14.6.2.1. Bed Linen
14.6.2.2. Bath Linen
14.6.2.3. Kitchen Linen
14.6.2.4. Upholstery
14.6.2.5. Others
14.6.3. Flooring
14.6.3.1. Ceramic & Stone Tiles
14.6.3.2. Wood & Laminates
14.6.3.3. Vinyl Flooring
14.6.3.4. Carpets & Rugs
14.6.3.5. Others
14.6.4. Wall Décor
14.6.4.1. Wall Stickers
14.6.4.2. Clocks
14.6.4.3. Hanging
14.6.4.4. Frame Works
14.6.4.5. Metal Works
14.6.4.6. Shelves
14.6.4.7. Others
14.6.5. Lighting
14.6.5.1. Chandeliers
14.6.5.2. Lamps & Shades
14.6.5.3. Light Bulbs
14.6.5.4. Others
14.6.6. Others
14.7. Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Price Category, 2017 – 2031
14.7.1. Low
14.7.2. Medium
14.7.3. High/Premium
14.8. Online Home Decor Market Size (US$ Mn and Million Units) Forecast, by Distribution Channel, 2017 – 2031
14.8.1. Company Websites
14.8.2. E-Commerce Websites
14.9. Online Home Decor Market Size (US$ Mn) (Million Units), by Country, 2017 – 2031
14.9.1. Brazil
14.9.2. Rest of South America
14.10. Incremental Opportunity Analysis
15. Competition Landscape
15.1. Market Player – Competition Dashboard
15.2. Market Share Analysis-2022 (%)
15.3. Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Financial/Revenue (Segmental Revenue), Strategy & Business Overview, Sales Channel Analysis, Product Portfolio & Pricing)
15.3.1. Ashley Home Stores, Ltd.
15.3.1.1. Company Overview
15.3.1.2. Sales Area/Geographical Presence
15.3.1.3. Financial/Revenue (Segmental Revenue)
15.3.1.4. Strategy & Business Overview
15.3.1.5. Sales Channel Analysis
15.3.1.6. Product Portfolio & Pricing
15.3.2. Herman Miller, Inc.
15.3.2.1. Company Overview
15.3.2.2. Sales Area/Geographical Presence
15.3.2.3. Financial/Revenue (Segmental Revenue)
15.3.2.4. Strategy & Business Overview
15.3.2.5. Sales Channel Analysis
15.3.2.6. Product Portfolio & Pricing
15.3.3. Home 24 SE
15.3.3.1. Company Overview
15.3.3.2. Sales Area/Geographical Presence
15.3.3.3. Financial/Revenue (Segmental Revenue)
15.3.3.4. Strategy & Business Overview
15.3.3.5. Sales Channel Analysis
15.3.3.6. Product Portfolio & Pricing
15.3.4. Home Depot Product Authority
15.3.4.1. Company Overview
15.3.4.2. Sales Area/Geographical Presence
15.3.4.3. Financial/Revenue (Segmental Revenue)
15.3.4.4. Strategy & Business Overview
15.3.4.5. Sales Channel Analysis
15.3.4.6. Product Portfolio & Pricing
15.3.5. IKEA Systems B.V.
15.3.5.1. Company Overview
15.3.5.2. Sales Area/Geographical Presence
15.3.5.3. Financial/Revenue (Segmental Revenue)
15.3.5.4. Strategy & Business Overview
15.3.5.5. Sales Channel Analysis
15.3.5.6. Product Portfolio & Pricing
15.3.6. LLC, Kimball International, Inc.
15.3.6.1. Company Overview
15.3.6.2. Sales Area/Geographical Presence
15.3.6.3. Financial/Revenue (Segmental Revenue)
15.3.6.4. Strategy & Business Overview
15.3.6.5. Sales Channel Analysis
15.3.6.6. Product Portfolio & Pricing
15.3.7. Lowe’s Companies, Inc.
15.3.7.1. Company Overview
15.3.7.2. Sales Area/Geographical Presence
15.3.7.3. Financial/Revenue (Segmental Revenue)
15.3.7.4. Strategy & Business Overview
15.3.7.5. Sales Channel Analysis
15.3.7.6. Product Portfolio & Pricing
15.3.8. Pepperfry
15.3.8.1. Company Overview
15.3.8.2. Sales Area/Geographical Presence
15.3.8.3. Financial/Revenue (Segmental Revenue)
15.3.8.4. Strategy & Business Overview
15.3.8.5. Sales Channel Analysis
15.3.8.6. Product Portfolio & Pricing
15.3.9. Signify Holding (Philips)
15.3.9.1. Company Overview
15.3.9.2. Sales Area/Geographical Presence
15.3.9.3. Financial/Revenue (Segmental Revenue)
15.3.9.4. Strategy & Business Overview
15.3.9.5. Sales Channel Analysis
15.3.9.6. Product Portfolio & Pricing
15.3.10. Springs Window Fashions
15.3.10.1. Company Overview
15.3.10.2. Sales Area/Geographical Presence
15.3.10.3. Financial/Revenue (Segmental Revenue)
15.3.10.4. Strategy & Business Overview
15.3.10.5. Sales Channel Analysis
15.3.10.6. Product Portfolio & Pricing
16. Go To Market Strategy
16.1. Identification of Potential Market Spaces
16.2. Understanding the Buying Process of the Customers
16.3. Preferred Sales & Marketing Strategy
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