| ◆英語タイトル：Global Internet of Behaviors (IoB) Market Size study & Forecast, by Application (Advertising Campaign, Digital Marketing, Content Delivery, Brand Promotion), By Enterprise Size (Small & Medium Enterprises (SMEs), Large Enterprises), By End-Use Industry (BFSI, Telecom and IT, Media and Entertainment, Tourism & Travel, Other) and Regional Analysis, 2022-2029
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 | ◆商品コード：BZW23FE0005
◆発行会社（リサーチ会社）：Bizwit Research & Consulting
◆発行日：2023年1月29日
◆ページ数：約200
◆レポート形式：英語 / PDF
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Bizwit Research社の本調査レポートでは、2021年にXX億ドルであった世界の行動のインターネット（IoB）市場規模が、2022年から2029年の間に22%で拡大すると見込んでいます。本書は、行動のインターネット（IoB）の世界市場を徹底調査しており、エグゼクティブサマリー、市場定義・範囲、市場動向、産業分析、リスク分析（新型コロナウイルス感染症の影響）、用途別（広告キャンペーン、デジタルマーケティング、コンテンツ配信、ブランドプロモーション）分析、企業規模別（中小企業（SME）、大企業）分析、産業別（金融、通信・IT、メディア・エンターテイメント、観光・旅行）分析、地域別（北米、ヨーロッパ、アジア太平洋、中南米、その他）分析、競争分析、調査プロセスなどを整理しています。また、本書内には、Aware Inc. 、Traceable、Guardian Analytics、Vertica Systems、Trifacta、NuData Security、Mazu Networks Inc.、Qubit Digital、Cognitive Scale、Capillary Technologiesなどの企業情報が含まれています。
・エグゼクティブサマリー
・市場定義・範囲
・市場動向
・産業分析
・リスク分析（新型コロナウイルス感染症の影響）
・世界の行動のインターネット（IoB）市場規模：用途別
- 広告キャンペーンにおける市場規模
- デジタルマーケティングにおける市場規模
- コンテンツ配信における市場規模
- ブランドプロモーションにおける市場規模
・世界の行動のインターネット（IoB）市場規模：企業規模別
- 中小企業（SME）における市場規模
- 大企業における市場規模
・世界の行動のインターネット（IoB）市場規模：産業別
- 金融における市場規模
- 通信・ITにおける市場規模
- メディア・エンターテイメントにおける市場規模
- 観光・旅行における市場規模
・世界の行動のインターネット（IoB）市場規模：地域別
- 北米の行動のインターネット（IoB）市場規模
- ヨーロッパの行動のインターネット（IoB）市場規模
- アジア太平洋の行動のインターネット（IoB）市場規模
- 中南米の行動のインターネット（IoB）市場規模
- その他地域の行動のインターネット（IoB）市場規模
・競争分析
・調査プロセス |
Global Internet of Behaviors (IoB) Market is valued at approximately USD XX billion in 2021 and is anticipated to grow with a healthy growth rate of more than 22% over the forecast period 2022-2029. Internet of Behaviors (IoB) refers to the collection and use of data to access consumer behaviors. Data collected from different devices including Wearable technologies, individual online activities, and household electrical devices, is utilized to gather information about user behavior and interests. Moreover, IoB combines three fields including behavioral science, edge analytics and the Internet of Things (IoT). This data is further used by marketers to develop and promote new products based on human psychology. The increasing penetration of IoT devices worldwide and growing cloud spending across industries as well as rising utilization of psychological targeting in advertising are key factors accelerating the market growth.
The increasing penetration of IoT-enabled devices owing to the growth of high-speed internet services is contributing to the growth of the market over the forecast period. For instance, according to Statista –the total number of Internet of Things (IoT) devices worldwide was estimated at 9.7 billion in 2020 and the total number of IoT devices is projected to grow to 29 billion IoT devices by 2030. Also, growing emergence of AI and ML technologies and increasing adoption of digital marketing tools would create a lucrative growth prospectus for the market over the forecast period. However, rising concern over data privacy & security stifles market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global Internet of Behaviors (IoB) Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America dominated the market in terms of revenue, owing to the presence of leading market players as well as rising spending on digital advertising across different industries in the region. Whereas Asia Pacific is expected to grow with the highest CAGR during the forecast period, owing to factors such as rising spending from government authorities towards smart cities as well as growing emergence of high-speed internet services in the region.
Major market players included in this report are:
Aware Inc.
Traceable
Guardian Analytics
Vertica Systems
Trifacta
NuData Security
Mazu Networks Inc.
Qubit Digital
Cognitive Scale
Capillary Technologies
Recent Developments in the Market:
In May 2022, San Francisco, USA based Traceable AI, raised USD 60 million in Series B funding. This funding round was led by Institutional Venture Partners (IVP) and saw participation from other prominent investors including Tiger Global Management and existing investors Unusual Ventures and BIG Labs. This funding would be used for new product development and accelerating research activities, and in the expansion of sales and marketing teams.
Global Internet of Behaviors (IoB) Market Report Scope:
Historical Data 2019-2020-2021
Base Year for Estimation 2021
Forecast period 2022-2029
Report Coverage Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered Application, Enterprise Size, End-Use Industry, Region
Regional Scope North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Application
Advertising Campaign
Digital Marketing
Content Delivery
Brand Promotion
By Enterprise Size
Small & Medium Enterprises (SMEs)
Large Enterprises
By End Use Industry
BFSI
Telecom and IT
Media and Entertainment
Tourism & Travel
Other
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
RoLA
Rest of the World
Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
1.2.1. Internet of Behaviors (IoB) Market, by Region, 2019-2029 (USD Billion)
1.2.2. Internet of Behaviors (IoB) Market, by Application, 2019-2029 (USD Billion)
1.2.3. Internet of Behaviors (IoB) Market, by Enterprise Size, 2019-2029 (USD Billion)
1.2.4. Internet of Behaviors (IoB) Market, by End-Use Industry, 2019-2029 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Internet of Behaviors (IoB) Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Internet of Behaviors (IoB) Market Dynamics
3.1. Internet of Behaviors (IoB) Market Impact Analysis (2019-2029)
3.1.1. Market Drivers
3.1.1.1. Increasing penetration of IoT devices worldwide
3.1.1.2. Growing cloud spending across the industries
3.1.1.3. Rising utilization of psychological targeting in advertising
3.1.2. Market Challenges
3.1.2.1. Rising concern over data privacy & security
3.1.3. Market Opportunities
3.1.3.1. Growing emergence of AI and ML technologies
3.1.3.2. Increasing adoption of digital marketing tools
Chapter 4. Global Internet of Behaviors (IoB) Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Futuristic Approach to Porter’s 5 Force Model (2019-2029)
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. Industry Experts Prospective
4.7. Analyst Recommendation & Conclusion
Chapter 5. Risk Assessment: COVID-19 Impact
5.1. Assessment of the overall impact of COVID-19 on the industry
5.2. Pre COVID-19 and post COVID-19 Market scenario
Chapter 6. Global Internet of Behaviors (IoB) Market, by Application
6.1. Market Snapshot
6.2. Global Internet of Behaviors (IoB) Market by Application, Performance – Potential Analysis
6.3. Global Internet of Behaviors (IoB) Market Estimates & Forecasts by Application 2019-2029 (USD Billion)
6.4. Internet of Behaviors (IoB) Market, Sub Segment Analysis
6.4.1. Advertising Campaign
6.4.2. Digital Marketing
6.4.3. Content Delivery
6.4.4. Brand Promotion
Chapter 7. Global Internet of Behaviors (IoB) Market, by Enterprise Size
7.1. Market Snapshot
7.2. Global Internet of Behaviors (IoB) Market by Enterprise Size, Performance – Potential Analysis
7.3. Global Internet of Behaviors (IoB) Market Estimates & Forecasts by Enterprise Size 2019-2029 (USD Billion)
7.4. Internet of Behaviors (IoB) Market, Sub Segment Analysis
7.4.1. Small & Medium Enterprises (SMEs)
7.4.2. Large Enterprises
Chapter 8. Global Internet of Behaviors (IoB) Market, by End-Use Industry
8.1. Market Snapshot
8.2. Global Internet of Behaviors (IoB) Market by End-Use Industry, Performance – Potential Analysis
8.3. Global Internet of Behaviors (IoB) Market Estimates & Forecasts by End-Use Industry 2019-2029 (USD Billion)
8.4. Internet of Behaviors (IoB) Market, Sub Segment Analysis
8.4.1. BFSI
8.4.2. Telecom and IT
8.4.3. Media and Entertainment
8.4.4. Tourism & Travel
Chapter 9. Global Internet of Behaviors (IoB) Market, Regional Analysis
9.1. Internet of Behaviors (IoB) Market, Regional Market Snapshot
9.2. North America Internet of Behaviors (IoB) Market
9.2.1. U.S. Internet of Behaviors (IoB) Market
9.2.1.1. Application breakdown estimates & forecasts, 2019-2029
9.2.1.2. Enterprise Size breakdown estimates & forecasts, 2019-2029
9.2.1.3. End-Use Industry breakdown estimates & forecasts, 2019-2029
9.2.2. Canada Internet of Behaviors (IoB) Market
9.3. Europe Internet of Behaviors (IoB) Market Snapshot
9.3.1. U.K. Internet of Behaviors (IoB) Market
9.3.2. Germany Internet of Behaviors (IoB) Market
9.3.3. France Internet of Behaviors (IoB) Market
9.3.4. Spain Internet of Behaviors (IoB) Market
9.3.5. Italy Internet of Behaviors (IoB) Market
9.3.6. Rest of Europe Internet of Behaviors (IoB) Market
9.4. Asia-Pacific Internet of Behaviors (IoB) Market Snapshot
9.4.1. China Internet of Behaviors (IoB) Market
9.4.2. India Internet of Behaviors (IoB) Market
9.4.3. Japan Internet of Behaviors (IoB) Market
9.4.4. Australia Internet of Behaviors (IoB) Market
9.4.5. South Korea Internet of Behaviors (IoB) Market
9.4.6. Rest of Asia Pacific Internet of Behaviors (IoB) Market
9.5. Latin America Internet of Behaviors (IoB) Market Snapshot
9.5.1. Brazil Internet of Behaviors (IoB) Market
9.5.2. Mexico Internet of Behaviors (IoB) Market
9.5.3. Rest of Latin America Internet of Behaviors (IoB) Market
9.6. Rest of The World Internet of Behaviors (IoB) Market
Chapter 10. Competitive Intelligence
10.1. Top Market Strategies
10.2. Company Profiles
10.2.1. Aware Inc.
10.2.1.1. Key Information
10.2.1.2. Overview
10.2.1.3. Financial (Subject to Data Availability)
10.2.1.4. Product Summary
10.2.1.5. Recent Developments
10.2.2. Traceable
10.2.3. Guardian Analytics
10.2.4. Vertica Systems
10.2.5. Trifacta
10.2.6. NuData Security
10.2.7. Mazu Networks Inc.
10.2.8. Qubit Digital
10.2.9. Cognitive Scale
10.2.10. Capillary Technologies
Chapter 11. Research Process
11.1. Research Process
11.1.1. Data Mining
11.1.2. Analysis
11.1.3. Market Estimation
11.1.4. Validation
11.1.5. Publishing
11.2. Research Attributes
11.3. Research Assumption
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