カテゴリー： Grand View Research, 世界, 消費財/食品

ハードセルツァーのグローバル市場2023-2030：1.0%～4.9%、5.0%～6.9%

◆英語タイトル：Hard Seltzer Market Size, Share & Trends Analysis Report By ABV Content (1.0% To 4.9%, 5.0% To 6.9%), By Packaging Type (Metal Cans, Glass Bottles), By Distribution Channel (Off-trade, On-trade), By Flavor, And Segment Forecasts, 2023 - 2030

Grand View Researchが発行した調査報告書（GRV23OCT007）◆商品コード：GRV23OCT007
◆発行会社（リサーチ会社）：Grand View Research
◆発行日：2023年8月
◆ページ数：75
◆レポート形式：英語 / PDF
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❖ レポートの概要 ❖

ハードセルツァー市場の成長と動向
Grand View Research, Inc.の最新レポートによると、世界のハードセルツァー市場規模は2030年までに573億4000万米ドルに達し、予測期間中の年平均成長率は19.8％を記録する見込みです。特にミレニアル世代や労働者階級における低アルコール飲料に対する消費者の嗜好の変化が、市場成長に寄与する主要因となる見込みです。ハードセルツァーは、従来のアルコール飲料に代わる低カロリー・低糖質の代替アルコール飲料として、世界中の健康志向の高い層の間で人気を集めています。柑橘系やその他のフルーティーなフレーバーなど、ハードセルツァーのフレーバーは消費者の間で急速に人気を集めています。消費者の間で新しいフレーバーの採用が増加していることは、この市場で事業を展開するプレーヤーに機会を提供する可能性があります。

このトレンドの一例は、2021年3月にStewarts Enterprises社が3種類のフレーバーを揃えた低カロリーハードセルツァーのシリーズ、Stewart's Spiked Seltzerを発売したことに見ることができます。 ハードセルツァーの中では、アルコール度数（ABV）が5.0%～6.9%のものが2021年に最大の市場シェアを占め、予測期間中もその優位性を維持すると予想されます。特に北米地域では、この特定カテゴリーのハードセルツァーの消費量が多く、幅広く入手可能であることが、このセグメントの成長を後押ししています。2021年には、オフトレードセグメントが世界売上高への支配的な貢献者として浮上し、市場のかなりの部分を形成しました。

Walmart、Target、Costco、Tescoなどの大手小売店でハードセルツァー製品が広く入手できるようになったことが、オフトレードチャネルを通じた販売促進に重要な役割を果たしています。加えて、COVID-19の大流行時にオン・トレード・チャネルが一時的に閉鎖されたことが、オフ・トレード・チャネルを通じた販売をさらに加速させました。世界市場は、Mark Anthony Brands InternationalとBoston Beer Companyが大きなシェアを占める米国で統合されています。しかし、Mark Anthony Brands International社、Anheuser-Busch InBev社、The Coca-Cola Company社、Diageo plc社、Heineken N.V.社、Constellation Brands, Inc.社など多数の企業が存在するため、他の地域/国では断片化されています。

ハードセルツァー市場レポートハイライト

- ABV含有量1.0%～4.9%のハードセルツァーが予測期間中に最も速い成長率を記録すると予測されています。

- これは、ミレニアル世代とZ世代における低アルコール飲料の需要増に起因します

- オントレード流通チャネルは、2023年から2030年にかけて年平均成長率20.4%を記録すると予測されます。

- このセグメントの成長は、パブやバーを含むこれらのチャネルを通じた製品需要の高まりに起因すると考えられます。

- その他の地域（RoW）セグメントは、予測期間中に最も速い成長率を記録すると予想されます。中国、オーストラリア、ニュージーランド、インドなどの国々では、製品消費の急増が見込まれています。

第1章. 方法・範囲
第2章. エグゼクティブサマリー
第3章. ハードセルツァー市場変動・動向・範囲
第4章. 消費者行動分析
第5章. ハードセルツァー市場：ABV含有量の別予測・動向分析
第6章. ハードセルツァー市場：包装種類別予測・動向分析
第7章. ハードセルツァー市場：フレーバー別予測・動向分析
第8章. ハードセルツァー市場：流通チャネル別予測・動向分析
第9章. ハードセルツァー市場：地域別予測・動向分析
第10章. 競合分析

❖ レポートの目次 ❖

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. ABV Content Outlook
2.3. Packaging Type Outlook
2.4. Flavor Outlook
2.5. Distribution Channel Outlook
Chapter 3. Hard Seltzer Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales/Retail Channel Analysis
3.3.2. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Opportunities
3.4.4. Industry Challenges
3.5. Business Environment Analysis
3.5.1. Industry Analysis – Porter’s
3.5.1.1. Supplier Power
3.5.1.2. Buyer Power
3.5.1.3. Substitution Threat
3.5.1.4. Threat from New Entrant
3.5.1.5. Competitive Rivalry
3.6. Roadmap of Hard Seltzer Market
3.7. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Hard Seltzer Market: ABV Content Estimates & Trend Analysis
5.1. ABV Content Movement Analysis & Market Share, 2022 & 2030
5.2. 1.0% to 4.9%
5.2.1. Market estimates and forecast for hard seltzer with 1.0% to 4.9% ABV content 2017 – 2030 (USD Billion)
5.3. 5.0% to 6.9%
5.3.1. Market estimates and forecast for hard seltzer with 5.0% to 6.9% ABV content 2017 – 2030 (USD Billion)
5.4. Others
5.4.1. Market estimates and forecast for others 2017 – 2030 (USD Billion)
Chapter 6. Hard Seltzer Market: Packaging Type Estimates & Trend Analysis
6.1. Packaging Type Movement Analysis & Market Share, 2022 & 2030
6.2. Glass Bottles
6.2.1. Glass Bottles Hard Seltzer Market estimates and forecast, 2017 – 2030 (USD Billion)
6.3. Metal Cans
6.3.1. Metal Cans Hard Seltzer Market estimates and forecast, 2017 – 2030 (USD Billion)
Chapter 7. Hard Seltzer Market: Flavor Estimates & Trend Analysis
7.1. Flavor Movement Analysis & Market Share, 2022 & 2030
7.2. Classic or Unflavored
7.2.1. Plain Hard Seltzer Market estimates and forecast, 2017 – 2030 (USD Billion)
7.3. Flavored
7.3.1. Flavored Hard Seltzer Market estimates and forecast, 2017 – 2030 (USD Billion)
7.3.2. Black Cherry
7.3.2.1. Black Cherry Flavored Hard Seltzer Market estimates and forecast, 2017 – 2030 (USD Billion)
7.3.3. Lime
7.3.3.1. Lime Flavored Hard Seltzer Market estimates and forecast, 2017 – 2030 (USD Billion)
7.3.4. Ruby Grapefruit
7.3.4.1. Ruby Grapefruit Flavored Hard Seltzer Market estimates and forecast, 2017 – 2030 (USD Billion)
7.3.5. Mango
7.3.5.1. Mango Flavored Hard Seltzer Market estimates and forecast, 2017 – 2030 (USD Billion)
7.3.6. Raspberry
7.3.6.1. Raspberry Flavored Hard Seltzer Market estimates and forecast, 2017 – 2030 (USD Billion)
7.3.7. Others
7.3.7.1. Other Flavored Hard Seltzer Market estimates and forecast, 2017 – 2030 (USD Billion)
Chapter 8. Hard Seltzer Market: Distribution Channel Estimates & Trend Analysis
8.1. Distribution Channel Movement Analysis & Market Share, 2022 & 2030
8.2. Off-trade
8.2.1. Hard Seltzer Market estimates and forecast through off-trade distribution channel, 2017 – 2030 (USD Billion)
8.3. On-trade
8.3.1. Hard Seltzer Market estimates and forecast through on-trade distribution channel, 2017 – 2030 (USD Billion)
Chapter 9. Hard Seltzer Market: Regional Estimates & Trend Analysis
9.1. Regional Movement Analysis & Market Share, 2022 & 2030
9.2. North America
9.2.1. Market estimates and forecast, 2017 – 2030 (USD Billion)
9.2.2. Market estimates and forecast, by ABV content, 2017 – 2030 (USD Billion)
9.2.3. Market estimates and forecast, by packaging type, 2017 – 2030 (USD Billion)
9.2.4. Market estimates and forecast, by flavor, 2017 – 2030 (USD Billion)
9.2.5. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Billion)
9.2.6. U.S.
9.2.6.1. Market estimates and forecast, 2017 – 2030 (USD Billion)
9.2.6.2. Market estimates and forecast, by ABV content, 2017 – 2030 (USD Billion)
9.2.6.3. Market estimates and forecast, by packaging type, 2017 – 2030 (USD Billion)
9.2.6.4. Market estimates and forecast, by flavor, 2017 – 2030 (USD Billion)
9.2.6.5. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Billion)
9.2.7. Canada
9.2.7.1. Market estimates and forecast, by ABV content, 2017 – 2030 (USD Billion)
9.2.7.2. Market estimates and forecast, by packaging type, 2017 – 2030 (USD Billion)
9.2.7.3. Market estimates and forecast, by flavor, 2017 – 2030 (USD Billion)
9.2.7.4. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Billion)
9.2.8. Mexico
9.2.8.1. Market estimates and forecast, by ABV content, 2017 – 2030 (USD Billion)
9.2.8.2. Market estimates and forecast, by packaging type, 2017 – 2030 (USD Billion)
9.2.8.3. Market estimates and forecast, by flavor, 2017 – 2030 (USD Billion)
9.2.8.4. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Billion)
9.3. Europe
9.3.1. Market estimates and forecast, 2017 – 2030 (USD Billion)
9.3.2. Market estimates and forecast, by ABV content, 2017 – 2030 (USD Billion)
9.3.3. Market estimates and forecast, by packaging type, 2017 – 2030 (USD Billion)
9.3.4. Market estimates and forecast, by flavor, 2017 – 2030 (USD Billion)
9.3.5. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Billion)
9.3.6. UK
9.3.6.1. Market estimates and forecast, by ABV content, 2017 – 2030 (USD Billion)
9.3.6.2. Market estimates and forecast, by packaging type, 2017 – 2030 (USD Billion)
9.3.6.3. Market estimates and forecast, by flavor, 2017 – 2030 (USD Billion)
9.3.6.4. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Billion)
9.3.7. Germany
9.3.7.1. Market estimates and forecast, by ABV content, 2017 – 2030 (USD Billion)
9.3.7.2. Market estimates and forecast, by packaging type, 2017 – 2030 (USD Billion)
9.3.7.3. Market estimates and forecast, by flavor, 2017 – 2030 (USD Billion)
9.3.7.4. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Billion)
9.3.8. Italy
9.3.8.1. Market estimates and forecast, by ABV content, 2017 – 2030 (USD Billion)
9.3.8.2. Market estimates and forecast, by packaging type, 2017 – 2030 (USD Billion)
9.3.8.3. Market estimates and forecast, by flavor, 2017 – 2030 (USD Billion)
9.3.8.4. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Billion)
9.3.9. Spain
9.3.9.1. Market estimates and forecast, by ABV content, 2017 – 2030 (USD Billion)
9.3.9.2. Market estimates and forecast, by packaging type, 2017 – 2030 (USD Billion)
9.3.9.3. Market estimates and forecast, by flavor, 2017 – 2030 (USD Billion)
9.3.9.4. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Billion)
9.3.10. The Netherlands
9.3.10.1. Market estimates and forecast, by ABV content, 2017 – 2030 (USD Billion)
9.3.10.2. Market estimates and forecast, by packaging type, 2017 – 2030 (USD Billion)
9.3.10.3. Market estimates and forecast, by flavor, 2017 – 2030 (USD Billion)
9.3.10.4. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Billion)
9.3.11. Ireland
9.3.11.1. Market estimates and forecast, by ABV content, 2017 – 2030 (USD Billion)
9.3.11.2. Market estimates and forecast, by packaging type, 2017 – 2030 (USD Billion)
9.3.11.3. Market estimates and forecast, by flavor, 2017 – 2030 (USD Billion)
9.3.11.4. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Billion)
9.4. Asia Pacific
9.4.1. Market estimates and forecast, 2017 – 2030 (USD Billion)
9.4.2. Market estimates and forecast, by ABV content, 2017 – 2030 (USD Billion)
9.4.3. Market estimates and forecast, by packaging type, 2017 – 2030 (USD Billion)
9.4.4. Market estimates and forecast, by flavor, 2017 – 2030 (USD Billion)
9.4.5. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Billion)
9.4.6. China
9.4.6.1. Market estimates and forecast, by ABV content, 2017 – 2030 (USD Billion)
9.4.6.2. Market estimates and forecast, by packaging type, 2017 – 2030 (USD Billion)
9.4.6.3. Market estimates and forecast, by flavor, 2017 – 2030 (USD Billion)
9.4.6.4. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Billion)
9.4.7. Australia
9.4.7.1. Market estimates and forecast, by ABV content, 2017 – 2030 (USD Billion)
9.4.7.2. Market estimates and forecast, by packaging type, 2017 – 2030 (USD Billion)
9.4.7.3. Market estimates and forecast, by flavor, 2017 – 2030 (USD Billion)
9.4.7.4. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Billion)
9.4.8. India
9.4.8.1. Market estimates and forecast, by ABV content, 2017 – 2030 (USD Billion)
9.4.8.2. Market estimates and forecast, by packaging type, 2017 – 2030 (USD Billion)
9.4.8.3. Market estimates and forecast, by flavor, 2017 – 2030 (USD Billion)
9.4.8.4. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Billion)
9.4.9. Japan
9.4.9.1. Market estimates and forecast, by ABV content, 2017 – 2030 (USD Billion)
9.4.9.2. Market estimates and forecast, by packaging type, 2017 – 2030 (USD Billion)
9.4.9.3. Market estimates and forecast, by flavor, 2017 – 2030 (USD Billion)
9.4.9.4. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Billion)
9.4.10. South Korea
9.4.10.1. Market estimates and forecast, by ABV content, 2017 – 2030 (USD Billion)
9.4.10.2. Market estimates and forecast, by packaging type, 2017 – 2030 (USD Billion)
9.4.10.3. Market estimates and forecast, by flavor, 2017 – 2030 (USD Billion)
9.4.10.4. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Billion)
9.4.11. New Zealand
9.4.11.1. Market estimates and forecast, by ABV content, 2017 – 2030 (USD Billion)
9.4.11.2. Market estimates and forecast, by packaging type, 2017 – 2030 (USD Billion)
9.4.11.3. Market estimates and forecast, by flavor, 2017 – 2030 (USD Billion)
9.4.11.4. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Billion)
9.5. Central & South America
9.5.1. Market estimates and forecast, 2017 – 2030 (USD Billion)
9.5.2. Market estimates and forecast, by ABV content, 2017 – 2030 (USD Billion)
9.5.3. Market estimates and forecast, by packaging type, 2017 – 2030 (USD Billion)
9.5.4. Market estimates and forecast, by flavor, 2017 – 2030 (USD Billion)
9.5.5. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Billion)
9.5.6. Brazil
9.5.6.1. Market estimates and forecast, by ABV content, 2017 – 2030 (USD Billion)
9.5.6.2. Market estimates and forecast, by packaging type, 2017 – 2030 (USD Billion)
9.5.6.3. Market estimates and forecast, by flavor, 2017 – 2030 (USD Billion)
9.5.6.4. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Billion)
9.6. Middle East & Africa
9.6.1. Market estimates and forecast, 2017 – 2030 (USD Billion)
9.6.2. Market estimates and forecast, by ABV content, 2017 – 2030 (USD Billion)
9.6.3. Market estimates and forecast, by packaging type, 2017 – 2030 (USD Billion)
9.6.4. Market estimates and forecast, by flavor, 2017 – 2030 (USD Billion)
9.6.5. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Billion)
9.6.6. South Africa
9.6.6.1. Market estimates and forecast, by ABV content, 2017 – 2030 (USD Billion)
9.6.6.2. Market estimates and forecast, by packaging type, 2017 – 2030 (USD Billion)
9.6.6.3. Market estimates and forecast, by flavor, 2017 – 2030 (USD Billion)
9.6.6.4. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Billion)
Chapter 10. Competitive Analysis
10.1. Key global players, recent developments & their impact on the industry
10.2. Company Categorization
10.3. Brand Share Analysis, 2021
10.4. Financial Performance
10.5. Company Market Share Analysis, 2022 (%)
10.6. Company Heat Map Analysis
10.7. Strategy Mapping
10.8. List of key companies analyzed in this section include
10.8.1. Mark Anthony Brands International
10.8.2. Carlsberg Group
10.8.3. Anheuser-Busch InBev
10.8.4. The Coca Cola Company
10.8.5. Diageo plc
10.8.6. Heineken N.V.
10.8.7. The Boston Beer Company
10.8.8. Molson Coors Beverage Company
10.8.9. Constellation Brands, Inc.
10.8.10. Kopparberg
10.8.11. San Juan Seltzer, Inc.

List of Tables

1. Hard seltzer market - Driving factor market analysis
2. Hard seltzer market - Restraint factor market analysis
3. Hard seltzer market estimates & forecast, by ABV content (USD Billion)
4. Hard seltzer market estimates & forecast, by packaging type (USD Billion)
5. Hard seltzer market estimates & forecast, by flavor (USD Billion)
6. Hard seltzer market estimates & forecast, by distribution channel (USD Billion)
7. U.S. macro-economic outlay
8. Canada macro-economic outlay
9. Mexico macro-economic outlay
10. UK macro-economic outlay
11. Germany macro-economic outlay
12. Italy macro-economic outlay
13. Spain macro-economic outlay
14. The Netherlands macro-economic outlay
15. Ireland macro-economic outlay
16. China macro-economic outlay
17. Japan macro-economic outlay
18. India macro-economic outlay
19. South Korea macro-economic outlay
20. Australia macro-economic outlay
21. New Zealand macro-economic outlay
22. Brazil macro-economic outlay
23. South Africa macro-economic outlay
24. Recent developments & impact analysis, by key market participants
25. Company market share, 2022 (Value % Share)
26. Company heat map analysis

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