TABLE OF CONTENT
1 EXECUTIVE SUMMARY
1.1 MARKET ATTRACTIVENESS ANALYSIS 15
1.1.1 GLOBAL HARD SELTZERS MARKET, BY FLAVOR 15
1.1.2 GLOBAL HARD SELTZERS MARKET, BY PACKAGING TYPE 16
1.1.3 GLOBAL HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL 17
1.1.4 GLOBAL HARD SELTZERS MARKET, BY REGION 18
2 MARKET INTRODUCTION
2.1 DEFINITION 19
2.2 SCOPE OF THE STUDY 19
2.3 RESEARCH OBJECTIVE 19
2.4 MARKET STRUCTURE 20
2.5 KEY BUYING CRITERIA 20
3 RESEARCH METHODOLOGY
3.1 RESEARCH PROCESS 21
3.2 PRIMARY RESEARCH 22
3.3 SECONDARY RESEARCH 23
3.4 MARKET SIZE ESTIMATION 24
3.5 FORECAST MODEL 25
3.6 LIST OF ASSUMPTIONS & LIMITATIONS 26
4 MARKET INSIGHTS
5 MARKET DYNAMICS
5.1 INTRODUCTION 29
5.2 DRIVERS 30
5.2.1 RISING ASSOCIATION OF HARD SELTZERS WITH CONVENIENCE 30
5.2.2 CONSUMER PREFERENCE FOR CARBONATED BEVERAGES WITH REDUCED ALCOHOL CONTENT 30
5.2.3 HIGH DEMAND FOR HEALTH HALO ALCOHOLIC BEVERAGES 30
5.2.4 DRIVERS IMPACT ANALYSIS 32
5.3 RESTRAINT 32
5.3.1 SURGING DEMAND FOR NON-ALCOHOLIC BEVERAGES 32
5.3.2 RESTRAINT IMPACT ANALYSIS 33
5.4 OPPORTUNITIES 33
5.4.1 PRODUCT INNOVATION 33
5.4.2 GROWTH OF THE ORGANIZED RETAIL SECTOR 34
5.4.3 INNOVATIVE MARKETING STRATEGIES 34
6 MARKET FACTOR ANALYSIS
6.1 VALUE CHAIN ANALYSIS 35
6.1.1 RAW MATERIAL PROCUREMENT 36
6.1.2 PROCESSING 37
6.1.3 PACKAGING 37
6.2 SUPPLY CHAIN ANALYSIS 37
6.3 PORTER’S FIVE FORCES MODEL 38
6.3.1 THREAT OF NEW ENTRANTS 39
6.3.2 BARGAINING POWER OF SUPPLIERS 39
6.3.3 THREAT OF SUBSTITUTES 39
6.3.4 BARGAINING POWER OF BUYERS 39
6.3.5 INTENSITY OF RIVALRY 39
6.4 IMPACT OF COVID-19 OUTBREAK ON THE GLOBAL HARD SELTZERS MARKET 40
7 GLOBAL HARD SELTZERS MARKET, BY FLAVOR
7.1 OVERVIEW 42
7.1.1 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY FLAVOR, 2018–2030 43
7.2 LIME 43
7.2.1 LIME: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2030 43
7.3 BERRIES 44
7.3.1 BERRIES: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2030 44
7.4 PINEAPPLE 44
7.4.1 PINEAPPLE: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2030 45
7.5 GRAPEFRUIT 45
7.5.1 GRAPEFRUIT: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2030 45
7.6 ORANGE 46
7.6.1 ORANGE: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2030 46
7.7 BLENDS 46
7.7.1 BLENDS: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2030 47
7.8 OTHERS 47
7.8.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2030 47
8 GLOBAL HARD SELTZERS MARKET, BY PACKAGING TYPE
8.1 OVERVIEW 48
8.1.1 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY PACKAGING TYPE, 2018–2030 49
8.2 BOTTLES 49
8.2.1 BOTTLES: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2030 49
8.3 CANS 50
8.3.1 CANS: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2030 50
9 GLOBAL HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL
9.1 OVERVIEW 51
9.1.1 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2018–2030 52
9.2 STORE-BASED 52
9.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2030 52
9.3 NON-STORE-BASED 53
9.3.1 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2030 53
10 GLOBAL HARD SELTZERS MARKET, BY REGION
10.1 OVERVIEW 54
10.2 NORTH AMERICA 56
10.2.1 US 58
10.2.2 CANADA 60
10.2.3 MEXICO 61
10.3 EUROPE 63
10.3.1 GERMANY 65
10.3.2 UK 67
10.3.3 SPAIN 68
10.3.4 ITALY 70
10.3.5 REST OF EUROPE 71
10.4 ASIA-PACIFIC 73
10.4.1 CHINA 76
10.4.2 JAPAN 78
10.4.3 SOUTH KOREA 79
10.4.4 AUSTRALIA & NEW ZEALAND 81
10.4.5 REST OF ASIA-PACIFIC 82
10.5 REST OF THE WORLD 84
10.5.1 SOUTH AMERICA 86
10.5.2 MIDDLE EAST 88
10.5.3 AFRICA 89
11 COMPETITIVE LANDSCAPE
11.1 INTRODUCTION 91
11.1.1 MARKET STRATEGY ANALYSIS 91
11.2 COMPETITIVE BENCHMARKING 92
11.3 KEY DEVELOPMENTS & GROWTH STRATEGIES 93
11.3.1 NEW PRODUCT DEVELOPMENTS/LAUNCHES 93
11.3.2 INVESTMENTS 93
11.3.3 ACQUISITION 93
12 COMPANY PROFILES
12.1 MARK ANTHONY BRANDS 94
12.1.1 COMPANY OVERVIEW 94
12.1.2 FINANCIAL OVERVIEW 94
12.1.3 PRODUCTS OFFERED 94
12.1.4 KEY DEVELOPMENTS 95
12.1.5 SWOT ANALYSIS 95
12.1.6 KEY STRATEGIES 95
12.2 ANHEUSER-BUSCH COMPANIES, LLC 96
12.2.1 COMPANY OVERVIEW 96
12.2.2 FINANCIAL OVERVIEW 96
12.2.3 PRODUCTS OFFERED 97
12.2.4 KEY DEVELOPMENTS 97
12.2.5 SWOT ANALYSIS 98
12.2.6 KEY STRATEGIES 98
12.3 MOLSON COORS BEVERAGE COMPANY 99
12.3.1 COMPANY OVERVIEW 99
12.3.2 FINANCIAL OVERVIEW 99
12.3.3 PRODUCTS OFFERED 99
12.3.4 KEY DEVELOPMENTS 100
12.3.5 SWOT ANALYSIS 100
12.3.6 KEY STRATEGIES 100
12.4 CONSTELLATION BRANDS, INC. 101
12.4.1 COMPANY OVERVIEW 101
12.4.2 FINANCIAL OVERVIEW 101
12.4.3 PRODUCTS OFFERED 102
12.4.4 KEY DEVELOPMENTS 102
12.4.5 SWOT ANALYSIS 103
12.4.6 KEY STRATEGIES 103
12.5 BOSTON BEER CO. 104
12.5.1 COMPANY OVERVIEW 104
12.5.2 FINANCIAL OVERVIEW 104
12.5.3 PRODUCTS OFFERED 105
12.5.4 KEY DEVELOPMENTS 105
12.5.5 SWOT ANALYSIS 106
12.5.6 KEY STRATEGIES 106
12.6 POLAR BEVERAGES 107
12.6.1 COMPANY OVERVIEW 107
12.6.2 FINANCIAL OVERVIEW 107
12.6.3 PRODUCTS OFFERED 107
12.6.4 KEY DEVELOPMENTS 108
12.6.5 KEY STRATEGIES 108
12.7 BLITZ-WEINHARD BREWING CO. 109
12.7.1 COMPANY OVERVIEW 109
12.7.2 FINANCIAL OVERVIEW 109
12.7.3 PRODUCTS OFFERED 109
12.7.4 KEY DEVELOPMENTS 109
12.7.5 KEY STRATEGIES 109
12.8 CRAFT COCKTAIL COMPANY 110
12.8.1 COMPANY OVERVIEW 110
12.8.2 FINANCIAL OVERVIEW 110
12.8.3 PRODUCTS OFFERED 110
12.8.4 KEY DEVELOPMENTS 110
12.8.5 KEY STRATEGIES 110
12.9 OSKAR BLUES 111
12.9.1 COMPANY OVERVIEW 111
12.9.2 FINANCIAL OVERVIEW 111
12.9.3 PRODUCTS OFFERED 111
12.9.4 KEY DEVELOPMENTS 111
12.9.5 KEY STRATEGIES 111
12.10 DIAGEO PLC 112
12.10.1 COMPANY OVERVIEW 112
12.10.2 FINANCIAL OVERVIEW 112
12.10.3 PRODUCTS OFFERED 113
12.10.4 KEY DEVELOPMENTS 113
12.10.5 KEY STRATEGIES 113
12.11 NATRL DRINKS 114
12.11.1 COMPANY OVERVIEW 114
12.11.2 FINANCIAL OVERVIEW 114
12.11.3 PRODUCTS OFFERED 114
12.11.4 KEY DEVELOPMENTS 114
12.11.5 KEY STRATEGIES 114
13 REFERENCES
TABLE 1 PRIMARY INTERVIEWS 22
TABLE 2 LIST OF ASSUMPTIONS & LIMITATIONS 26
TABLE 3 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY FLAVOR, 2018–2030 (USD MILLION) 43
TABLE 4 LIME: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2030 (USD MILLION) 43
TABLE 5 BERRIES: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2030 (USD MILLION) 44
TABLE 6 PINEAPPLE: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2030 (USD MILLION) 45
TABLE 7 GRAPEFRUIT: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2030 (USD MILLION) 45
TABLE 8 ORANGE: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2030 (USD MILLION) 46
TABLE 9 BLENDS: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2030 (USD MILLION) 47
TABLE 10 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2030 (USD MILLION) 47
TABLE 11 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY PACKAGING TYPE, 2018–2030 (USD MILLION) 49
TABLE 12 BOTTLES: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2030 (USD MILLION) 49
TABLE 13 CANS: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2030 (USD MILLION) 50
TABLE 14 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2018–2030 (USD MILLION) 52
TABLE 15 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2030 (USD MILLION) 52
TABLE 16 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2030 (USD MILLION) 53
TABLE 17 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY REGION, 2018–2030 (USD MILLION) 55
TABLE 18 NORTH AMERICA: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2030 (USD MILLION) 56
TABLE 19 NORTH AMERICA: HARD SELTZERS MARKET, BY FLAVOR, 2018–2030 (USD MILLION) 57
TABLE 20 NORTH AMERICA: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2030 (USD MILLION) 57
TABLE 21 NORTH AMERICA: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2030 (USD MILLION) 58
TABLE 22 US: HARD SELTZERS MARKET, BY FLAVOR, 2018–2030 (USD MILLION) 58
TABLE 23 US: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2030 (USD MILLION) 59
TABLE 24 US: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2030 (USD MILLION) 59
TABLE 25 CANADA: HARD SELTZERS MARKET, BY FLAVOR, 2018–2030 (USD MILLION) 60
TABLE 26 CANADA: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2030 (USD MILLION) 60
TABLE 27 CANADA: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2030 (USD MILLION) 61
TABLE 28 MEXICO: HARD SELTZERS MARKET, BY FLAVOR, 2018–2030 (USD MILLION) 61
TABLE 29 MEXICO: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2030 (USD MILLION) 62
TABLE 30 MEXICO: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2030 (USD MILLION) 62
TABLE 31 EUROPE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2030 (USD MILLION) 63
TABLE 32 EUROPE: HARD SELTZERS MARKET, BY FLAVOR, 2018–2030 (USD MILLION) 64
TABLE 33 EUROPE: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2030 (USD MILLION) 64
TABLE 34 EUROPE: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2030 (USD MILLION) 65
TABLE 35 GERMANY: HARD SELTZERS MARKET, BY FLAVOR, 2018–2030 (USD MILLION) 65
TABLE 36 GERMANY: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2030 (USD MILLION) 66
TABLE 37 GERMANY: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2030 (USD MILLION) 66
TABLE 38 UK: HARD SELTZERS MARKET, BY FLAVOR, 2018–2030 (USD MILLION) 67
TABLE 39 UK: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2030 (USD MILLION) 67
TABLE 40 UK: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2030 (USD MILLION) 68
TABLE 41 SPAIN: HARD SELTZERS MARKET, BY FLAVOR, 2018–2030 (USD MILLION) 68
TABLE 42 SPAIN: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2030 (USD MILLION) 69
TABLE 43 SPAIN: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2030 (USD MILLION) 69
TABLE 44 ITALY: HARD SELTZERS MARKET, BY FLAVOR, 2018–2030 (USD MILLION) 70
TABLE 45 ITALY: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2030 (USD MILLION) 70
TABLE 46 ITALY: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2030 (USD MILLION) 71
TABLE 47 REST OF EUROPE: HARD SELTZERS MARKET, BY FLAVOR, 2018–2030 (USD MILLION) 71
TABLE 48 REST OF EUROPE: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2030 (USD MILLION) 72
TABLE 49 REST OF EUROPE: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2030 (USD MILLION) 72
TABLE 50 ASIA-PACIFIC: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2030 (USD MILLION) 73
TABLE 51 ASIA-PACIFIC: HARD SELTZERS MARKET, BY FLAVOR, 2018–2030 (USD MILLION) 75
TABLE 52 ASIA-PACIFIC: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2030 (USD MILLION) 75
TABLE 53 ASIA-PACIFIC: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2030 (USD MILLION) 76
TABLE 54 CHINA: HARD SELTZERS MARKET, BY FLAVOR, 2018–2030 (USD MILLION) 76
TABLE 55 CHINA: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2030 (USD MILLION) 77
TABLE 56 CHINA: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2030 (USD MILLION) 77
TABLE 57 JAPAN: HARD SELTZERS MARKET, BY FLAVOR, 2018–2030 (USD MILLION) 78
TABLE 58 JAPAN: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2030 (USD MILLION) 78
TABLE 59 JAPAN: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2030 (USD MILLION) 79
TABLE 60 SOUTH KOREA: HARD SELTZERS MARKET, BY FLAVOR, 2018–2030 (USD MILLION) 79
TABLE 61 SOUTH KOREA: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2030 (USD MILLION) 80
TABLE 62 SOUTH KOREA: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2030 (USD MILLION) 80
TABLE 63 AUSTRALIA & NEW ZEALAND: HARD SELTZERS MARKET, BY FLAVOR, 2018–2030 (USD MILLION) 81
TABLE 64 AUSTRALIA & NEW ZEALAND: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2030 (USD MILLION) 81
TABLE 65 AUSTRALIA & NEW ZEALAND: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2030 (USD MILLION) 82
TABLE 66 REST OF ASIA-PACIFIC: HARD SELTZERS MARKET, BY FLAVOR, 2018–2030 (USD MILLION) 82
TABLE 67 REST OF ASIA-PACIFIC: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2030 (USD MILLION) 83
TABLE 68 REST OF ASIA-PACIFIC: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2030 (USD MILLION) 83
TABLE 69 REST OF THE WORLD: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2030 (USD MILLION) 84
TABLE 70 REST OF THE WORLD: HARD SELTZERS MARKET, BY FLAVOR, 2018–2030 (USD MILLION) 85
TABLE 71 REST OF THE WORLD: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2030 (USD MILLION) 85
TABLE 72 REST OF THE WORLD: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2030 (USD MILLION) 86
TABLE 73 SOUTH AMERICA: HARD SELTZERS MARKET, BY FLAVOR, 2018–2030 (USD MILLION) 86
TABLE 74 SOUTH AMERICA: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2030 (USD MILLION) 87
TABLE 75 SOUTH AMERICA: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2030 (USD MILLION) 87
TABLE 76 MIDDLE EAST: HARD SELTZERS MARKET, BY FLAVOR, 2018–2030 (USD MILLION) 88
TABLE 77 MIDDLE EAST: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2030 (USD MILLION) 88
TABLE 78 MIDDLE EAST: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2030 (USD MILLION) 89
TABLE 79 AFRICA: HARD SELTZERS MARKET, BY FLAVOR, 2018–2030 (USD MILLION) 89
TABLE 80 AFRICA: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2030 (USD MILLION) 90
TABLE 81 AFRICA: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2030 (USD MILLION) 90
TABLE 82 NEW PRODUCT DEVELOPMENTS/LAUNCHES 93
TABLE 83 INVESTMENTS 93
TABLE 84 ACQUISITION 93
TABLE 85 MARK ANTHONY BRANDS: PRODUCTS OFFERED 94
TABLE 86 MARK ANTHONY BRANDS: KEY DEVELOPMENTS 95
TABLE 87 ANHEUSER-BUSCH COMPANIES, LLC: PRODUCTS OFFERED 97
TABLE 88 ANHEUSER-BUSCH COMPANIES, LLC: KEY DEVELOPMENTS 97
TABLE 89 MOLSON COORS BEVERAGE COMPANY: PRODUCTS OFFERED 99
TABLE 90 MOLSON COORS BEVERAGE COMPANY: KEY DEVELOPMENTS 100
TABLE 91 CONSTELLATION BRANDS, INC.: PRODUCTS OFFERED 102
TABLE 92 CONSTELLATION BRANDS, INC.: KEY DEVELOPMENTS 102
TABLE 93 BOSTON BEER CO.: PRODUCTS OFFERED 105
TABLE 94 BOSTON BEER CO.: KEY DEVELOPMENTS 105
TABLE 95 POLAR BEVERAGES: PRODUCTS OFFERED 107
TABLE 96 BLITZ-WEINHARD BREWING CO.: PRODUCTS OFFERED 109
TABLE 97 CRAFT COCKTAIL COMPANY: PRODUCTS OFFERED 110
TABLE 98 CRAFT COCKTAIL COMPANY: KEY DEVELOPMENTS 110
TABLE 99 OSKAR BLUES: PRODUCTS OFFERED 111
TABLE 100 OSKAR BLUES: KEY DEVELOPMENTS 111
TABLE 101 DIAGEO PLC: PRODUCTS OFFERED 113
TABLE 102 NATRL DRINKS: PRODUCTS OFFERED 114
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