ビールの世界市場2023-2028:産業動向、シェア、規模、成長、機会・予測

◆英語タイトル:Beer Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

IMARCが発行した調査報告書(IMARC23FB0164)◆商品コード:IMARC23FB0164
◆発行会社(リサーチ会社):IMARC
◆発行日:2023年2月1日
◆ページ数:126
◆レポート形式:英語 / PDF
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◆調査対象地域:グローバル
◆産業分野:飲料
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❖ レポートの概要 ❖

IMARC社の市場調査資料によると、2022年に6,600億ドルであった世界のビール市場規模は2028年に7,477億ドルまで拡大し、2023年から2028年の間にCAGR 1.9%増加すると見込まれています。当調査資料では、ビールの世界市場について調査し、序論、範囲・調査手法、エグゼクティブサマリー、イントロダクション、製品種類別(スタンダードラガー、プレミアムラガー、特産ビール、その他)分析、包装別(ガラス、ペットボトル、金属缶、その他)分析、生産量別(マクロブルワリー、マイクロブルワリー、その他)分析、アルコール度数別(高アルコール、低アルコール、アルコールフリー)分析、地域別(北米、アジア太平洋、ヨーロッパ、中南米、中東・アフリカ)分析、バリューチェーン分析、ファイブフォース分析、価格分析、競合状況など、以下の構成でまとめています。なお、当調査資料には、Asahi Group Holdings、Ltd.、ANHEUSER-BUSCH INBEV SA/NV、Beijing Yanjing Beer Group Corporation、Carlsberg Group、Diageo plc、Dogfish Head Craft Brewery Inc.、HEINEKEN N.V.、Sierra Nevada Brewing Co.、Grupo Modelo、United Breweries Limited (UBL)、Oettinger Brauerei GmbH、Kirin Holdings Company Limited、Molson Coors Beverage Company、Tetra Laval Group.などの企業情報が含まれています。
・序論
・範囲・調査手法
・エグゼクティブサマリー
・イントロダクション
・世界のビール市場規模:製品種類別
- スタンダードラガーの市場規模
- プレミアムラガーの市場規模
- 特産ビールの市場規模
- その他ビールの市場規模
・世界のビール市場規模:包装別
- ガラス包装における市場規模
- ペットボトル包装における市場規模
- 金属缶における市場規模
- その他包装における市場規模
・世界のビール市場規模:生産量別
- マクロブルワリーの市場規模
- マイクロブルワリーの市場規模
- その他ビールの市場規模
・世界のビール市場規模:アルコール度数別
- 高アルコールビールの市場規模
- 低アルコールビールの市場規模
- アルコールフリービールの市場規模
・世界のビール市場規模:地域別
- 北米のビール市場規模
- アジア太平洋のビール市場規模
- ヨーロッパのビール市場規模
- 中南米のビール市場規模
- 中東・アフリカのビール市場規模
・バリューチェーン分析
・ファイブフォース分析
・価格分析
・競合状況

The global beer market size reached US$ 660.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 747.7 Billion by 2028, exhibiting a growth rate (CAGR) of 1.9% during 2023-2028.

Beer is a fermented alcoholic beverage produced from malted grain, water and yeast and flavored with hops to impart a bitter flavor. Its moderate consumption can offer several health benefits, including improving heart health, controlling blood sugar levels, enhancing bone and muscle strength and minimizing the risk of developing dementia, cancer and heart attack. As it is a rich source of antioxidants, beer aids in maintaining cholesterol levels, boosting memory, and preventing kidney stones. It is widely consumed on special occasions, events and parties and served in restaurants, hotels, micro-breweries, Pubs, bars and cafes. At present, manufacturers are relying on kegerators to increase the shelf life and retain the flavor, aroma, color, and texture of the stored beer.

Beer Market Trends:
Increasing preferences for premium alcoholic beverages on account of the emerging trend of socializing and parties, especially among millennials, working professionals, and young adults, represent one of the major factors positively influencing the demand for beer worldwide. In addition, the rising adoption of beer as a cocktail ingredient in distilleries is contributing to the market growth. Moreover, the emerging trend of gifting beer in customized bottles and is contributing to the market growth. Apart from this, key players are introducing flavored beer in novel variants like botanical and fruits via e-commerce channels. This, in confluence with the rising purchase of beer through online distribution channels as they offer easy product availability with vast catalogs and fast shipping facilities, is providing a positive thrust to the market. Furthermore, extensive promotional activities and celebrity endorsements by product manufacturers on social media platforms are anticipated to positively influence the sales of beer in the coming years.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global beer market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product type, packaging, production, alcohol content, flavor and distribution channel.

Breakup by Product Type:

Standard Lager
Premium Lager
Specialty Beer
Others

Standard lager dominates the market as it contains low-calorie than product other types.

Breakup by Packaging:

Glass
PET Bottle
Metal Can
Others

Glass accounts for the largest market share as it is one of the commonly used conventional materials for the packaging of beer.

Breakup by Production:

Macro-Brewery
Micro-Brewery
Others

At present, macro-breweries dominate the market as they can produce and distribute beer in large quantities.

Breakup by Alcohol Content:

High
Low
Alcohol-Free

The high alcohol content in beers is presently dominating the market, which can be attributed to a better taste and raw material quality.

Breakup by Flavor:

Flavored
Unflavored

At present, flavored beer leads the market as it is available in a variety of tastes.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets
On-Trades
Specialty Stores
Convenience Stores
Others

The majority of the beer is distributed through supermarkets and hypermarkets on account of the wide array of product variants offered.

Regional Insights:

North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

The Asia Pacific holds the majority of the market share due to the emerging trend of socializing and work parties.

Competitive Landscape:
The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Some of these players are Asahi Group Holdings, Ltd., ANHEUSER-BUSCH INBEV SA/NV, Beijing Yanjing Beer Group Corporation, Carlsberg Group, Diageo plc, Dogfish Head Craft Brewery Inc., HEINEKEN N.V., Sierra Nevada Brewing Co., Grupo Modelo, United Breweries Limited (UBL), Oettinger Brauerei GmbH, Kirin Holdings Company Limited, Molson Coors Beverage Company, and Tetra Laval Group.

Key Questions Answered in This Report
1. What was the size of the global beer market in 2022?
2. What is the expected growth rate of the global beer market during 2023-2028?
3. What are the key factors driving the global beer market?
4. What has been the impact of COVID-19 on the global beer market?
5. What is the breakup of the global beer market based on the product type?
6. What is the breakup of the global beer market based on the packaging?
7. What is the breakup of the global beer market based on the production?
8. What is the breakup of the global beer market based on the alcohol content?
9. What is the breakup of the global beer market based on the flavor?
10. What is the breakup of the global beer market based on the distribution channel?
11. What are the key regions in the global beer market?
12. Who are the key players/companies in the global beer market?

❖ レポートの目次 ❖

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Beer Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Product Type
5.5 Market Breakup by Packaging
5.6 Market Breakup by Production
5.7 Market Breakup by Alcohol Content
5.8 Market Breakup by Flavor
5.9 Market Breakup by Distribution Channel
5.10 Market Breakup by Region
5.11 Market Forecast
6 Market Breakup by Product Type
6.1 Standard Lager
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Premium Lager
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Specialty Beer
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 Market Breakup by Packaging
7.1 Glass
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 PET Bottle
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Metal Can
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by Production
8.1 Macro-Brewery
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Micro-Brewery
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Others
8.3.1 Market Trends
8.3.2 Market Forecast
9 Market Breakup by Alcohol Content
9.1 High
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Low
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Alcohol Free
9.3.1 Market Trends
9.3.2 Market Forecast
10 Market Breakup by Flavor
10.1 Unflavored
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Flavored
10.2.1 Market Trends
10.2.2 Market Forecast
11 Market Breakup by Distribution Channel
11.1 Supermarkets and Hypermarkets
11.1.1 Market Trends
11.1.2 Market Forecast
11.2 On-Trades
11.2.1 Market Trends
11.2.2 Market Forecast
11.3 Specialty Stores
11.3.1 Market Trends
11.3.2 Market Forecast
11.4 Convenience Stores
11.4.1 Market Trends
11.4.2 Market Forecast
11.5 Others
11.5.1 Market Trends
11.5.2 Market Forecast
12 Market Breakup by Region
12.1 North America
12.1.1 United States
12.1.1.1 Market Trends
12.1.1.2 Market Forecast
12.1.2 Canada
12.1.2.1 Market Trends
12.1.2.2 Market Forecast
12.2 Asia-Pacific
12.2.1 China
12.2.1.1 Market Trends
12.2.1.2 Market Forecast
12.2.2 Japan
12.2.2.1 Market Trends
12.2.2.2 Market Forecast
12.2.3 India
12.2.3.1 Market Trends
12.2.3.2 Market Forecast
12.2.4 South Korea
12.2.4.1 Market Trends
12.2.4.2 Market Forecast
12.2.5 Australia
12.2.5.1 Market Trends
12.2.5.2 Market Forecast
12.2.6 Indonesia
12.2.6.1 Market Trends
12.2.6.2 Market Forecast
12.2.7 Others
12.2.7.1 Market Trends
12.2.7.2 Market Forecast
12.3 Europe
12.3.1 Germany
12.3.1.1 Market Trends
12.3.1.2 Market Forecast
12.3.2 France
12.3.2.1 Market Trends
12.3.2.2 Market Forecast
12.3.3 United Kingdom
12.3.3.1 Market Trends
12.3.3.2 Market Forecast
12.3.4 Italy
12.3.4.1 Market Trends
12.3.4.2 Market Forecast
12.3.5 Spain
12.3.5.1 Market Trends
12.3.5.2 Market Forecast
12.3.6 Russia
12.3.6.1 Market Trends
12.3.6.2 Market Forecast
12.3.7 Others
12.3.7.1 Market Trends
12.3.7.2 Market Forecast
12.4 Latin America
12.4.1 Brazil
12.4.1.1 Market Trends
12.4.1.2 Market Forecast
12.4.2 Mexico
12.4.2.1 Market Trends
12.4.2.2 Market Forecast
12.4.3 Others
12.4.3.1 Market Trends
12.4.3.2 Market Forecast
12.5 Middle East and Africa
12.5.1 Market Trends
12.5.2 Market Breakup by Country
12.5.3 Market Forecast
13 SWOT Analysis
13.1 Overview
13.2 Strengths
13.3 Weaknesses
13.4 Opportunities
13.5 Threats
14 Value Chain Analysis
15 Porters Five Forces Analysis
15.1 Overview
15.2 Bargaining Power of Buyers
15.3 Bargaining Power of Suppliers
15.4 Degree of Competition
15.5 Threat of New Entrants
15.6 Threat of Substitutes
16 Price Analysis
16.1 Price Indicators
16.2 Price Structure
16.3 Margin Analysis
17 Competitive Landscape
17.1 Market Structure
17.2 Key Players
17.3 Profiles of Key Players
17.3.1 Asahi Group Holdings, Ltd.
17.3.2 ANHEUSER-BUSCH INBEV SA/NV
17.3.3 Beijing Yanjing Beer Group Corporation
17.3.4 Carlsberg Group
17.3.5 Diageo plc
17.3.6 Dogfish Head Craft Brewery Inc.
17.3.7 HEINEKEN N.V.
17.3.8 Sierra Nevada Brewing Co.
17.3.9 Grupo Modelo
17.3.10 United Breweries Limited (UBL)
17.3.11 Oettinger Brauerei GmbH
17.3.12 Kirin Holdings Company Limited
17.3.13 Molson Coors Beverage Company
17.3.14 Tetra Laval Group



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