TABLE OF CONTENTS

1 EXECUTIVE SUMMARY 13

1.1 MARKET ATTRACTIVENESS ANALYSIS, BY REGION 15

1.1.1 GLOBAL AUTOMOTIVE WRAP FILMS MARKET, BY PRODUCT TYPE 16

1.1.2 GLOBAL AUTOMOTIVE WRAP FILMS MARKET, BY DISTRIBUTION CHANNEL 17

1.1.3 GLOBAL AUTOMOTIVE WRAP FILMS MARKET, BY VEHICLE TYPE 18

2 MARKET INTRODUCTION 19

2.1 DEFINITION 19

2.2 SCOPE OF THE STUDY 19

2.3 LIST OF ASSUMPTIONS 19

2.4 MARKET STRUCTURE 20

3 RESEARCH METHODOLOGY 21

3.1 RESEARCH PROCESS 21

3.2 PRIMARY RESEARCH 22

3.3 SECONDARY RESEARCH 23

3.4 MARKET SIZE ESTIMATION 23

3.5 TOP DOWN & BOTTOM UP APPROACH 24

3.5.1 BOTTOM-UP APPROACH 24

3.5.2 TOP-DOWN APPROACH 24

3.6 FORECAST MODEL 25

4 MARKET DYNAMICS 26

4.1 INTRODUCTION 26

4.2 DRIVERS 27

4.2.1 INCREASING ADOPTION OF VEHICLE WRAPS IN ADVERTISING SECTOR 27

4.2.2 GROWING DEMAND FOR PERSONALIZATION OF CARS 28

4.2.3 HIGH PREFERENCE FOR VEHICLE WRAPS OVER PAINT 28

4.2.4 DRIVERS IMPACT ANALYSIS 29

4.3 RESTRAINTS/CHALLENGES 29

4.3.1 AVAILABILITY OF SUBSTITUTES 29

4.3.2 ISSUES PERTAINING TO INSTALLATION OF VEHICLE WRAPS 30

4.3.3 RESTRAINTS IMPACT ANALYSIS 30

4.4 OPPORTUNITIES 31

4.4.1 RISING POPULARITY FOR VEHICLE WRAPS IN DEVELOPING ECONOMIES 31

4.5 TREND 31

4.5.1 GROWING EMPHASIS ON THE INTRODUCTION OF NEW COLORS AND FINISHES IN VEHICLE WRAPS 31

5 MARKET FACTOR ANALYSIS 32

5.1 SUPPLY/VALUE CHAIN ANALYSIS 32

5.1.1 RAW MATERIALS: 33

5.1.2 AUTOMOTIVE WRAP FILM MANUFACTURERS: 33

5.1.3 DISTRIBUTION & SALES CHANNELS: 33

5.1.3.1 LIST OF KEY DISTRIBUTORS & PRODUCT OFFERINGS 34

5.1.4 END-USERS: 35

5.1.4.1 LIST OF POTENTIAL END-USERS 35

5.1.4.2 CONSUMER PURCHASE BEHAVIOR ANALYSIS 36

5.2 PORTER’S FIVE FORCES MODEL 36

5.2.1 THREAT OF NEW ENTRANTS 37

5.2.2 BARGAINING POWER OF SUPPLIERS 37

5.2.3 BARGAINING POWER OF BUYERS 37

5.2.4 THREAT OF SUBSTITUTES 37

5.2.5 INTENSITY OF RIVALRY 37

5.3 IMPACT OF CORONAVIRUS OUTBREAK ON AUTOMOTIVE WRAP FILMS MARKET 37

5.3.1 IMPACT OF COVID-19 ON SUPPLY CHAIN OF AUTOMOTIVE WRAP FILMS MARKET 37

5.3.2 MAJOR GOVERNMENT POLICIES TO COUNTER THE PANDEMIC 38

5.3.3 QUALITATIVE ANALYSIS ON CHANGE IN DEMAND FROM END USERS 41

6 GLOBAL AUTOMOTIVE WRAP FILMS MARKET, BY PRODUCT TYPE 42

6.1 OVERVIEW 42

6.1.1 GLOBAL AUTOMOTIVE WRAP FILMS MARKET ESTIMATES & FORECAST BY PRODUCT TYPE, 2019-2030 (USD MILLION) 42

6.2 CAST FILM 43

6.2.1 CAST FILM: AUTOMOTIVE WRAP FILMS MARKET ESTIMATES & FORECAST BY REGION, 2019-2030 43

6.3 CALENDERED FILMS 44

6.3.1 CALENDERED FILMS: AUTOMOTIVE WRAP FILMS MARKET ESTIMATES & FORECAST BY REGION, 2019-2030 44

7 GLOBAL AUTOMOTIVE WRAP FILMS MARKET, BY DISTRIBUTION CHANNEL 45

7.1 OVERVIEW 45

7.1.1 GLOBAL AUTOMOTIVE WRAP FILMS MARKET ESTIMATES & FORECAST BY DISTRIBUTION CHANNEL, 2019-2030 (USD MILLION) 45

7.1.2 GLOBAL AUTOMOTIVE WRAP FILMS MARKET ESTIMATES & FORECAST BY OFFLINE DISTRIBUTION CHANNEL, 2019-2030 (USD MILLION) 46

7.2 ONLINE 47

7.2.1 ONLINE: AUTOMOTIVE WRAP FILMS MARKET ESTIMATES & FORECAST BY REGION, 2019-2030 47

7.3 OFFLINE 47

7.3.1 OFFLINE: AUTOMOTIVE WRAP FILMS MARKET ESTIMATES & FORECAST BY REGION, 2019-2030 48

8 GLOBAL AUTOMOTIVE WRAP FILMS MARKET, BY VEHICLE TYPE 49

8.1 OVERVIEW 49

8.1.1 GLOBAL AUTOMOTIVE WRAP FILMS MARKET ESTIMATES & FORECAST BY VEHICLE TYPE, 2019-2030 (USD MILLION) 49

8.2 PASSENGER CARS 50

8.2.1 PASSENGER CARS: AUTOMOTIVE WRAP FILMS MARKET ESTIMATES & FORECAST BY REGION, 2019-2030 50

8.3 LCV 51

8.3.1 LCV: AUTOMOTIVE WRAP FILMS MARKET ESTIMATES & FORECAST BY REGION, 2019-2030 51

8.4 HCV 51

8.4.1 HCV: AUTOMOTIVE WRAP FILMS MARKET ESTIMATES & FORECAST BY REGION, 2019-2030 51

9 GLOBAL AUTOMOTIVE WRAP FILMS MARKET, BY REGION 52

9.1 OVERVIEW 52

9.2 NORTH AMERICA 54

9.2.1 U.S. 56

9.2.2 CANADA 57

9.3 EUROPE 58

9.3.1 GERMANY 60

9.3.2 UK 61

9.3.3 FRANCE 62

9.3.4 SPAIN 63

9.3.5 ITALY 64

9.3.6 POLAND 65

9.3.7 BENELUX 66

9.3.8 SWEDEN 67

9.3.9 NORWAY 68

9.3.10 DENMARK 69

9.3.11 FINLAND 70

9.3.12 LATVIA 71

9.3.13 LITHUANIA 72

9.3.14 ESTONIA 73

9.3.15 REST OF EUROPE 74

9.4 ASIA PACIFIC 76

9.4.1 CHINA 78

9.4.2 JAPAN 79

9.4.3 INDIA 80

9.4.4 SOUTH KOREA 81

9.4.5 REST OF ASIA-PACIFIC 82

9.5 LATIN AMERICA 83

9.5.1 BRAZIL 85

9.5.2 MEXICO 86

9.5.3 ARGENTINA 87

9.5.4 REST OF LATIN AMERICA 88

9.6 MIDDLE EAST & AFRICA 89

9.6.1 GCC 91

9.6.2 SOUTH AFRICA 92

9.6.3 REST OF MIDDLE EAST & AFRICA 93

10 COMPETITIVE LANDSCAPE 94

10.1 INTRODUCTION 94

10.2 GLOBAL MARKET STRATEGY ANALYSIS 94

10.3 RECENT DEVELOPMENTS 94

10.4 COMPETITOR DASHBOARD 95

10.5 COMPETITIVE BENCHMARKING 96

11 COMPANY PROFILES 97

11.1 3M 97

11.1.1 COMPANY OVERVIEW 97

11.1.2 FINANCIAL OVERVIEW 97

11.1.3 PRODUCTS OFFERINGS 98

11.1.4 KEY DEVELOPMENTS 98

11.1.5 SWOT ANALYSIS 99

11.1.6 KEY STRATEGIES 99

11.2 ARLON GRAPHICS, LLC 100

11.2.1 COMPANY OVERVIEW 100

11.2.2 FINANCIAL OVERVIEW 100

11.2.3 PRODUCTS OFFERINGS 100

11.2.4 KEY DEVELOPMENTS 100

11.2.5 SWOT ANALYSIS 101

11.2.6 KEY STRATEGIES 101

11.3 AVERY DENNISON CORPORATION 102

11.3.1 COMPANY OVERVIEW 102

11.3.2 FINANCIAL OVERVIEW 102

11.3.3 PRODUCTS OFFERINGS 103

11.3.4 KEY DEVELOPMENTS 103

11.3.5 SWOT ANALYSIS 104

11.3.6 KEY STRATEGIES 104

11.4 HEXIS S.A.S. 105

11.4.1 COMPANY OVERVIEW 105

11.4.2 FINANCIAL OVERVIEW 105

11.4.3 PRODUCTS OFFERINGS 105

11.4.4 KEY DEVELOPMENTS 105

11.4.5 SWOT ANALYSIS 106

11.4.6 KEY STRATEGIES 106

11.5 KAY PREMIUM MARKING FILMS LTD 107

11.5.1 COMPANY OVERVIEW 107

11.5.2 FINANCIAL OVERVIEW 107

11.5.3 PRODUCTS OFFERINGS 107

11.5.4 KEY DEVELOPMENTS 107

11.5.5 SWOT ANALYSIS 108

11.5.6 KEY STRATEGIES 108

11.6 VVIVID VINYL INC. 109

11.6.1 COMPANY OVERVIEW 109

11.6.2 FINANCIAL OVERVIEW 109

11.6.3 PRODUCTS OFFERINGS 110

11.6.4 KEY DEVELOPMENTS 110

11.6.5 SWOT ANALYSIS 111

11.6.6 KEY STRATEGIES 111

11.7 ORAFOL EUROPE GMBH 112

11.7.1 COMPANY OVERVIEW 112

11.7.2 FINANCIAL OVERVIEW 112

11.7.3 PRODUCTS OFFERINGS 112

11.7.4 KEY DEVELOPMENTS 113

11.7.5 SWOT ANALYSIS 113

11.7.6 KEY STRATEGIES 113

11.8 GUANGZHOU CARBINS FILM CO., LTD. 114

11.8.1 COMPANY OVERVIEW 114

11.8.2 FINANCIAL OVERVIEW 114

11.8.3 PRODUCTS OFFERINGS 114

11.8.4 KEY DEVELOPMENTS 115

11.8.5 SWOT ANALYSIS 115

11.8.6 KEY STRATEGIES 115

11.9 TECKWRAP INT. INC. 116

11.9.1 COMPANY OVERVIEW 116

11.9.2 FINANCIAL OVERVIEW 116

11.9.3 PRODUCTS OFFERINGS 116

11.9.4 KEY DEVELOPMENTS 117

11.9.5 SWOT ANALYSIS 117

11.9.6 KEY STRATEGIES 118

11.10 LUCENT GRAPHIC SOLUTIONS 119

11.10.1 COMPANY OVERVIEW 119

11.10.2 FINANCIAL OVERVIEW 119

11.10.3 PRODUCTS OFFERINGS 119

11.10.4 KEY DEVELOPMENTS 119

11.10.5 SWOT ANALYSIS 120

11.10.6 KEY STRATEGIES 120