カテゴリー： MarketsandMarkets, IT/電子, 世界

世界の自動化試験市場（～2028年）：提供別（試験（静的試験、動的試験）、サービス）、エンドポイントインターフェイス別（モバイル、Web、デスクトップ、組み込みソフトウェア）、産業別（金融、自動車、IT＆ITeS）、地域別

◆英語タイトル：Automation Testing Market by Offering (Testing Types (Static Testing and Dynamic Testing) and Services), Endpoint Interface (Mobile, Web, Desktop, and Embedded Software), Vertical (BFSI, Automotive, IT & ITeS) and Region - Global Forecast to 2028
	◆商品コード：TC6163-24 ◆発行会社（リサーチ会社）：MarketsandMarkets ◆発行日：2024年2月 ◆ページ数：296 ◆レポート形式：英語 / PDF ◆納品方法：Eメール（受注後24時間以内） ◆調査対象地域：グローバル ◆産業分野：電子

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❖ レポートの概要 ❖

“自動化試験市場は、2023年に281億米ドル、2028年までに551億米ドルに達すると推定、年間平均成長率（CAGR）は14.5％となる見込み”サイバー脅威の急増と機密データ保護の重要性により、自動化セキュリティテストの役割は、自動化試験の成長を促進する重要な要因として高まっています。自動セキュリティテストツールは、アプリケーションのコード、構成設定、依存関係内の脆弱性を積極的にスキャンし、特定する上で極めて重要です。定期的に自動化されたセキュリティテストを実施することで、企業は潜在的な脅威に対する強固な防御を確立し、ソフトウェア資産の継続的な保護を確保することができます。サイバー脅威の動的な性質は、セキュリティテストへの継続的かつ体系的なアプローチを必要とするため、自動化は、進化するリスクからアプリケーションを強化するために使用されるツールの武器庫において、不可欠なコンポーネントとなります。自動化されたセキュリティテストの統合は、アプリケーションの全体的なセキュリティ態勢を強化するだけでなく、弾力性のある安全なソフトウェア環境を維持するための産業のベストプラクティスに合致します。その結果、自動化試験の需要、特にセキュリティの需要は、進化し続ける脅威の状況に直面して、安全で回復力のあるソフトウェアソリューションを提供する必要性によって促進されています。

“予測期間中、IT＆ITes分野が最大の市場規模を維持する見込み”
ITランドスケープにおけるサーバーレス・コンピューティング・モデルの採用の増加により、検証への強固なアプローチが必要となり、自動化試験はサーバーレス・アーキテクチャの有効性を確保する上で不可欠な要素として浮上しています。従来のサーバーインフラ管理を行わずにアプリケーションを構築するこのパラダイムでは、機能のシームレスな実行と最適なパフォーマンスを検証する上で、自動化試験が極めて重要な役割を果たします。自動化ツールは、サーバーレス環境の動的でイベント駆動型の性質をシミュレートし、機能の拡張性、さまざまなワークロードへの対応、他のコンポーネントとのシームレスな統合を評価することができます。さらに、自動テストは、サーバーレスアーキテクチャに固有のリソース割り当て、機能の依存関係、パフォーマンスのボトルネックに関連する潜在的な問題を特定します。サーバーレス・コンピューティング・テストで自動化を活用することで、企業は、サーバーレス機能が意図したとおりに動作し、効率的に拡張され、動的で予測不可能なワークロードに対応して最適なパフォーマンスを提供することを認識しながら、自信を持ってアプリケーションを展開することができます。

“予測期間中に最も速い成長率を記録する非機能テストセグメント”
金融、医療、政府などの厳しい規制の枠組みを特徴とする産業では、コンプライアンス基準の遵守が最重要です。非機能テストは、これらの分野のアプリケーションが産業固有の規制に適合していることを確認し、安全でコンプライアンスに準拠したソフトウェア環境を確立する上で重要な役割を果たします。データの完全性と機密性が不可欠な金融産業では、非機能テストによって、金融取引や機密情報を保護するセキュリティ対策の堅牢性が検証されます。同様に、患者データのプライバシーが最優先事項である医療産業では、非機能テストによって、アプリケーションが医療データ保護規制の厳しい要件を満たしていることが保証されます。政府機関では、国民の信頼とデータセキュリティを維持するために、規制の順守が不可欠です。セキュリティ、信頼性、パフォーマンスを包含する非機能テストは、アプリケーションが確立された産業標準を満たし、それを上回ることを検証するための礎石となります。厳格な非機能テストプロトコルを取り入れることで、これらの規制部門の組織は、利害関係者に信頼を与え、コンプライアンス違反に関連するリスクを軽減し、最終的には各産業の特定の規制要求に沿った安全で弾力性のあるソフトウェア環境を提供することができます。

“予測期間中、アジア太平洋地域が最も高い成長率”
アジア太平洋地域におけるeラーニング・プラットフォームとEdTechの著しい拡大により、教育用ソフトウェアの綿密なテストの必要性が高まり、自動化試験はこの活気ある状況において極めて重要な要素となっています。デジタル学習ソリューションの導入が急増するにつれ、この地域のさまざまな国において、教育ソフトウェアアプリケーションの信頼性と有効性を確保することが重視されるようになっています。自動化試験は、オンライン学習アプリケーションの機能性、スケーラビリティ、パフォーマンスを体系的に検証する上で非常に重要です。アジア太平洋地域のこれらのプラットフォームが対応する教育ニーズが多様であることを考えると、自動化試験は、ユーザーインターフェイス、インタラクティブ機能、コンテンツ配信に関連する潜在的な問題を特定し、対処する上で重要であることがわかります。eラーニング・プラットフォームは、さまざまなユーザー数にシームレスに対応する必要があり、アジア太平洋地域の多様な地域で普及しているさまざまなデバイスや接続シナリオにわたって、スムーズで応答性の高い学習体験を保証する必要があるため、スケーラビリティの側面が特に重要になります。アジア太平洋地域のEdTech企業は、開発・展開プロセスに自動テストを組み込むことで、教育ソフトウェアの品質を高め、パフォーマンスを最適化し、学生や教育者に堅牢で信頼性の高い学習体験を提供することができます。

自動化試験市場で事業を展開するさまざまな主要組織の最高経営責任者（CEO）、取締役、その他の経営幹部への詳細なインタビューを実施しました。
- 企業タイプ別ティア1：35%、ティア2：45%、ティア3：20%
- 役職別 Cレベル - 35%、Dレベル - 25%、その他 - 40%
- 地域別北米：30％、欧州：30％、アジア太平洋地域：25％、中南米：5％、中東・アフリカ：10%

自動化試験の主要プレーヤーには、IBM（米国）、Accenture（アイルランド）、Broadcom（米国）、OpenText（カナダ）、Capgemini（フランス）、Microsoft（米国）、Keysight Technologies（米国）、Cigniti Technologies（インド）、Tricentis（米国）、Cygnet Infotech（インド）、Invensis Technologies Pvt Ltd（インド）、QualityKiosk Technologies Pvt. （インド）、Apexon（米国）、Idera, Inc.（米国）、QA Source（米国）、Astegic（米国）、Worksoft（米国）、ACCELQ（米国）、Sauce Labs（米国）、SmartBear（米国）、Parasoft（米国）、Applitools（米国）、AFour Technologies（インド）、QA mentor（米国）、Mobisoft Infotech（米国）、ThinkSys（米国）、Qt Group（フィンランド）、Codoid（インド）などがあります。これらのプレーヤーは、自動テスト市場の足跡を拡大するために、パートナーシップ、契約、コラボレーション、新製品の発売、機能強化、買収など、さまざまな成長戦略を採用しています。

調査対象範囲
本調査レポートは、さまざまなセグメントにわたる自動化試験市場規模を対象としています。本調査では、さまざまなセグメントにわたる市場規模および成長の可能性を推計することを目的としています。サービス別（テストタイプ、サービス）、テストタイプ（静的テスト、動的テスト）、動的テスト（機能テスト、非機能テスト）、サービス（アドバイザリー＆コンサルティングサービス、計画＆開発サービス、サポート＆メンテナンスサービス、ドキュメンテーション＆トレーニングサービス、実装サービス、マネージドサービス、エンドポイントインターフェース（モバイル、ウェブ、デスクトップ、組み込みソフトウェア）産業（銀行、金融サービス、保険、自動車、航空宇宙・防衛、ヘルスケア・ライフサイエンス、小売、IT・ITeS、通信、製造、運輸・物流、エネルギー・ユーティリティ、メディア・エンターテインメント、その他）、地域（北米、欧州、アジア太平洋、中東・アフリカ、中南米）に分類されます。この調査には、主要市場プレイヤーの詳細な競合分析、会社概要、製品および事業提供に関する主な見解、最近の動向、市場戦略などが含まれます。

レポート購入の主な利点
本レポートは、世界の自動化試験市場の収益数とサブセグメントの最も近い近似値に関する情報を提供し、市場リーダー/新規参入者に役立ちます。本レポートは、利害関係者が競争状況を理解し、自社のビジネスをより良く位置づけ、適切な市場参入戦略を計画するためのより多くの洞察を得るのに役立ちます。さらに、本レポートは、市場の脈拍を理解し、主要な市場促進要因、阻害要因、課題、および機会に関する情報を提供するために、利害関係者に洞察を提供します。

本レポートは、以下のポイントに関する洞察を提供します：
1. 自動テスト市場の成長に影響を与える主な促進要因（ソフトウェア開発ライフサイクルの加速、継続的インテグレーションと継続的デプロイメント（CI/CD）、モバイルとウェブアプリケーションの増加）、阻害要因（自動テストにおけるスキルと知識のギャップの障害、レガシーシステムとの非互換性）、機会（人工知能と機械学習の統合、クラウドベースのソリューションの採用の増加）、および課題（UXとUI要素の限定的なテスト、テストスクリプトのメンテナンスの複雑さ）の分析
2. 製品開発/イノベーション：自動化試験市場における今後の技術、研究開発活動、新製品および新サービスの発表に関する詳細な洞察
3. 市場開発：有利な市場に関する包括的な情報 - 本レポートでは、さまざまな地域の自動化試験市場を分析しています。
4. 市場の多様化：オートメーションテスト市場における新製品とサービス、未開拓の地域、最近の開発、投資に関する詳細な情報
5. 競争力の評価： IBM（米国）、Accenture（アイルランド）、Broadcom（米国）、OpenText（カナダ）、Capgemini（フランス）、Microsoft（米国）、Keysight Technologies（米国）、Cigniti Technologies（インド）、Tricentis（米国）、Cygnet Infotech（インド）、Invensis Technologies Pvt Ltd（インド）、QualityKiosk Technologies Pvt. Ltd.（インド）、Apexon Technologies Pvt. （インド）、Apexon（米国）、Idera, Inc.（米国）、QA Source（米国）、Astegic（米国）、Worksoft（米国）、ACCELQ（米国）、Sauce Labs（米国）、SmartBear（米国）、Parasoft（米国）、Applitools（米国）、AFour Technologies（インド）、QA mentor（米国）、Mobisoft Infotech（米国）、ThinkSys（米国）、Qt Group（フィンランド）、Codoid（インド）

1 はじめに
2 調査方法
3 エグゼクティブサマリー
4 プレミアムインサイト
5 市場概要・産業動向
6 自動化試験市場：提供サービス別
7 自動化試験市場：試験タイプ別
8 自動化試験市場：サービス別
9 自動化試験市場：動的試験別
10 自動化試験市場：エンドポイントインターフェース別
11 自動化試験市場：産業別
12 自動化試験市場：地域別
13 競争状況
14 企業プロファイル
15 隣接／関連市場
16 付録

❖ レポートの目次 ❖

1 INTRODUCTION 34
1.1 STUDY OBJECTIVES 34
1.2 MARKET DEFINITION 34
1.2.1 INCLUSIONS AND EXCLUSIONS 35
1.3 MARKET SCOPE 35
1.3.1 MARKET SEGMENTATION 36
FIGURE 1 AUTOMATION TESTING MARKET SEGMENTATION 36
1.3.2 REGIONS COVERED 37
FIGURE 1 AUTOMATION TESTING MARKET SEGMENTATION, BY REGION 37
1.4 YEARS CONSIDERED 37
FIGURE 2 YEARS CONSIDERED FOR STUDY 37
1.5 CURRENCY CONSIDERED 38
TABLE 1 USD EXCHANGE RATES, 2021–2023 38
1.6 STAKEHOLDERS 38
1.7 SUMMARY OF CHANGES 39
1.7.1 IMPACT OF RECESSION 39
2 RESEARCH METHODOLOGY 40
2.1 RESEARCH DATA 40
FIGURE 3 AUTOMATION TESTING MARKET: RESEARCH DESIGN 40
2.1.1 SECONDARY DATA 41
2.1.1.1 Secondary sources 41
FIGURE 4 SECONDARY SOURCES FOR KEY DATA 41
2.1.2 PRIMARY DATA 41
2.1.2.1 Primary interviews with experts 42
2.1.2.2 List of key primary interview participants 42
2.1.2.3 Breakdown of primary profiles 42
FIGURE 5 BREAKDOWN OF PRIMARY PROFILES, BY COMPANY TYPE, DESIGNATION, AND REGION 42
2.1.2.4 Primary sources 43
FIGURE 6 KEY DATA FROM PRIMARY SOURCES 43
2.1.2.5 Key industry insights 43
FIGURE 7 KEY INDUSTRY INSIGHTS FROM EXPERTS 43
2.2 MARKET SIZE ESTIMATION 44
2.2.1 TOP-DOWN APPROACH 44
FIGURE 8 TOP-DOWN APPROACH 44
2.2.2 AUTOMATION TESTING MARKET ESTIMATION: DEMAND-SIDE ANALYSIS 44
FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS 44
2.2.3 BOTTOM-UP APPROACH 45
FIGURE 10 BOTTOM-UP APPROACH 45
FIGURE 11 BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES OF AUTOMATION TESTING MARKET 45
2.3 DATA TRIANGULATION 46
FIGURE 12 DATA TRIANGULATION 46
2.4 RISK ASSESSMENT 47
TABLE 2 RISK ASSESSMENT 47
2.5 LIMITATIONS 47
2.6 RESEARCH ASSUMPTIONS 48
2.6.1 FACTOR ASSESSMENT 48
TABLE 3 FACTOR ASSESSMENT: AUTOMATION TESTING MARKET 48
2.7 AUTOMATION TESTING MARKET: RECESSION IMPACT 48
3 EXECUTIVE SUMMARY 50
FIGURE 13 AUTOMATION TESTING MARKET TO WITNESS SIGNIFICANT GROWTH DURING FORECAST PERIOD 51
FIGURE 14 AUTOMATION TESTING MARKET: REGIONAL SNAPSHOT 52
4 PREMIUM INSIGHTS 53
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN AUTOMATION TESTING MARKET 53
FIGURE 15 RAPID INDUSTRIALIZATION AND DIGITAL TRANSFORMATION IN DEVELOPING ECONOMIES TO DRIVE MARKET 53
4.2 AUTOMATION TESTING MARKET: TOP-GROWING SEGMENTS 53
FIGURE 16 TOP-GROWING SEGMENTS IN MARKET IN 2023 53
4.3 AUTOMATION TESTING MARKET, BY DYNAMIC TESTING 54
FIGURE 17 FUNCTIONAL TESTING SEGMENT LED MARKET IN 2023 54
4.4 AUTOMATION TESTING MARKET, BY OFFERING 54
FIGURE 18 TESTING TYPES SEGMENT EXPECTED TO HAVE HIGHER GROWTH RATE DURING FORECAST PERIOD 54
4.5 AUTOMATION TESTING MARKET, BY SERVICE 55
FIGURE 19 ADVISORY AND CONSULTING SEGMENT TO LEAD MARKET DURING FORECAST PERIOD 55
4.6 NORTH AMERICA: AUTOMATION TESTING MARKET, BY OFFERING AND VERTICAL 55
FIGURE 20 SERVICES SEGMENT AND IT & ITES HELD LARGEST MARKET SHARES IN 2023 55
5 MARKET OVERVIEW AND INDUSTRY TRENDS 56
5.1 INTRODUCTION 56
5.2 MARKET DYNAMICS 56
FIGURE 21 AUTOMATION TESTING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 56
5.2.1 DRIVERS 57
5.2.1.1 Widespread adoption of agile development methodologies 57
5.2.1.2 Continuous Integration and Continuous Deployment (CI/CD) 57
5.2.1.3 Rise in mobile and web applications 57
5.2.2 RESTRAINTS 57
5.2.2.1 Knowledge gaps in automation testing 57
5.2.2.2 Incompatibility with legacy systems 58
5.2.3 OPPORTUNITIES 58
5.2.3.1 Integration of AI and machine learning 58
5.2.3.2 Cloud-based testing services 58
5.2.4 CHALLENGES 59
5.2.4.1 Limited testing for UX and UI elements 59
5.2.4.2 Complexity of test script maintenance 59
5.3 HISTORY OF AUTOMATION TESTING TECHNOLOGY 59
FIGURE 22 HISTORY OF AUTOMATION TESTING TECHNOLOGY 59
5.3.1 1940S–1950S 60
5.3.2 1980S–1990S 60
5.3.3 1990S–2010S 60
5.3.4 2011–2023 60
5.4 ECOSYSTEM/MARKET MAP 61
FIGURE 23 KEY PLAYERS IN AUTOMATION TESTING MARKET ECOSYSTEM 61
TABLE 4 ROLE OF PLAYERS IN MARKET ECOSYSTEM 61
5.5 AUTOMATION TESTING INVESTMENT LANDSCAPE 62
5.6 CASE STUDY ANALYSIS 63
5.6.1 CASE STUDY 1: COX AUTOMOTIVE INITIATED QUALITY IMPROVEMENT EFFORT TO REDUCE ESCAPED DEFECTS 63
5.6.2 CASE STUDY 2: UZA IMPLEMENTED KEYSIGHT’S EGGPLANT TO TRANSITION FROM MANUAL TO AUTOMATED TESTING 64
5.6.3 CASE STUDY 3: LEADING EUROPEAN BANK DEPLOYED IBM’S RATIONAL TEST VIRTUALIZATION SERVER TO ENHANCE PERFORMANCE TESTING 64
5.6.4 CASE STUDY 4: ACCENTURE’S CROSS-FUNCTIONAL TEAM HELPED SWISSCOM EMBED MODERN QUALITY ENGINEERING AND CONTINUOUS TESTING PRINCIPLES ACROSS SOFTWARE DELIVERY PIPELINE 65
5.6.5 CASE STUDY 5: TRICENTIS TOSCA’S MODEL-BASED APPROACH HELPED SPAR ICS IMPLEMENT AUTOMATED TEST PORTFOLIOS 65
5.6.6 CASE STUDY 6: CIGNITI TECHNOLOGIES’ PERFORMANCE TESTING PLATFORM HELPED GOVERNMENT IMPROVE SYSTEM RESPONSE TIME 66
5.6.7 CASE STUDY 7: QUICK BASE DEPLOYED SAUCE LABS’ CLOUD-BASED AUTOMATED TEST EXECUTION PLATFORM TO IMPROVE EFFICIENCY 66
5.7 VALUE CHAIN ANALYSIS 67
FIGURE 24 AUTOMATION TESTING MARKET: VALUE CHAIN ANALYSIS 67
5.7.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 67
TABLE 5 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 67
TABLE 6 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 68
TABLE 7 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 68
TABLE 8 REST OF THE WORLD: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 68
5.7.1.1 North America 69
5.7.1.1.1 US 69
5.7.1.1.2 Canada 69
5.7.1.2 Europe 69
5.7.1.2.1 UK 69
5.7.1.3 Asia Pacific 69
5.7.1.3.1 China 69
5.7.1.3.2 India 69
5.7.1.3.3 Japan 69
5.7.1.4 Rest of the World 70
5.7.1.4.1 Africa 70
5.7.1.4.2 Brazil 70
5.8 PATENT ANALYSIS 70
FIGURE 25 LIST OF MAJOR PATENTS FOR AUTOMATION TESTING 70
5.8.1 LIST OF MAJOR PATENTS 71
5.9 TECHNOLOGY ANALYSIS 74
5.9.1 KEY TECHNOLOGIES 74
5.9.1.1 Artificial intelligence 74
5.9.1.2 Machine learning 74
5.9.1.3 Big data 75
5.9.2 COMPLEMENTARY TECHNOLOGIES 75
5.9.2.1 Robot framework 75
5.9.2.2 Cloud 75
5.9.3 ADJACENT TECHNOLOGIES 76
5.9.3.1 Quantum computing 76
5.10 PRICING ANALYSIS 76
5.10.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY BILLING CYCLE 76
FIGURE 26 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY BILLING CYCLE 76
TABLE 9 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY BILLING CYCLE (USD) 76
5.10.2 INDICATIVE PRICING ANALYSIS OF KEY PLAYERS, BY FEATURE 77
TABLE 10 INDICATIVE PRICING ANALYSIS OF KEY PLAYERS, BY FEATURE (USD) 77
5.11 PORTER’S FIVE FORCES ANALYSIS 78
TABLE 11 IMPACT OF PORTER’S FORCES ON AUTOMATION TESTING MARKET 78
FIGURE 27 PORTER’S FIVE FORCES ANALYSIS 78
5.11.1 THREAT OF NEW ENTRANTS 79
5.11.2 THREAT OF SUBSTITUTES 79
5.11.3 BARGAINING POWER OF BUYERS 79
5.11.4 BARGAINING POWER OF SUPPLIERS 79
5.11.5 INTENSITY OF COMPETITIVE RIVALRY 79

5.12 TRENDS AND DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 80
FIGURE 28 TRENDS AND DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 80
5.13 KEY STAKEHOLDERS AND BUYING CRITERIA 80
5.13.1 KEY STAKEHOLDERS IN BUYING PROCESS 80
FIGURE 29 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS 81
TABLE 12 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS 81
5.13.2 BUYING CRITERIA 82
FIGURE 30 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 82
TABLE 13 KEY BUYING CRITERIA FOR TOP 3 VERTICALS 82
5.14 KEY CONFERENCES & EVENTS 83
TABLE 14 DETAILED LIST OF CONFERENCES & EVENTS, 2023–2024 83
5.15 BEST PRACTICES IN AUTOMATION TESTING MARKET 84
5.15.1 SELECTING RIGHT AUTOMATED TESTING TOOL 84
5.15.2 DIVIDING AUTOMATED TESTING EFFORTS 84
5.15.3 CREATING GOOD, QUALITY TEST DATA 84
5.15.4 CREATING AUTOMATED TESTS RESISTANT TO CHANGES IN UI 84
5.16 CURRENT AND EMERGING BUSINESS MODELS 84
5.16.1 CONSULTING SERVICES 84
5.16.2 TOOL LICENSING OR SUBSCRIPTION 84
5.16.3 SOFTWARE-AS-A-SERVICE (SAAS) 84
5.16.4 TESTING-AS-A-SERVICE (TAAS) 84
5.16.5 FREEMIUM MODEL 84
5.16.6 OPEN-SOURCE MODEL 85
5.16.7 TRAINING & CERTIFICATION 85
5.17 AUTOMATION TESTING TOOLS, FRAMEWORKS, AND TECHNIQUES 85
FIGURE 31 AUTOMATION TESTING TOOLS, TECHNIQUES, AND FRAMEWORKS 85
5.18 FUTURE LANDSCAPE OF AUTOMATION TESTING MARKET 85
5.18.1 SHORT-TERM ROADMAP (2023–2025) 85
5.18.2 MID-TERM ROADMAP (2026–2028) 86
5.18.3 LONG-TERM ROADMAP (2029–2030) 86
6 AUTOMATION TESTING MARKET, BY OFFERING 87
6.1 INTRODUCTION 88
6.1.1 OFFERING: AUTOMATION TESTING MARKET DRIVERS 88
TABLE 15 AUTOMATION TESTING MARKET, BY OFFERING, 2018–2022 (USD MILLION) 88
TABLE 16 AUTOMATION TESTING MARKET, BY OFFERING, 2023–2028 (USD MILLION) 88
FIGURE 32 SERVICES SEGMENT TO HOLD LARGER MARKET SIZE DURING FORECAST PERIOD 89
6.2 TESTING TYPES 89
6.2.1 TESTING TYPES TO ACCELERATE DEPLOYMENT OF SOFTWARE WITH EFFICIENCY AND ACCURACY 89
TABLE 17 TESTING TYPES: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 89
TABLE 18 TESTING TYPES: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 90
6.3 SERVICES 90
6.3.1 NEED FOR CONSULTANTS TO PROVIDE 24/7 SERVICE RESPONSE 90
TABLE 19 SERVICES: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 90
TABLE 20 SERVICES: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 91
7 AUTOMATION TESTING MARKET, BY TESTING TYPE 92
7.1 INTRODUCTION 93
7.1.1 TESTING TYPE: AUTOMATION TESTING MARKET DRIVERS 93
FIGURE 33 DYNAMIC TESTING SEGMENT TO HOLD LARGER MARKET SIZE DURING FORECAST PERIOD 93
TABLE 21 AUTOMATION TESTING MARKET, BY TESTING TYPE, 2018–2022 (USD MILLION) 94
TABLE 22 AUTOMATION TESTING MARKET, BY TESTING TYPE, 2023–2028 (USD MILLION) 94
7.2 STATIC TESTING 94
7.2.1 IDENTIFIES AND ELIMINATES ERRORS AND AMBIGUITIES IN SUPPORTING DOCUMENTS 94
TABLE 23 STATIC TESTING: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 95
TABLE 24 STATIC TESTING: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 95
7.3 DYNAMIC TESTING 95
7.3.1 TESTS SOFTWARE BEHAVIOR WITH DYNAMIC VARIABLES BY EXECUTING CODES 95
TABLE 25 DYNAMIC TESTING: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 96
TABLE 26 DYNAMIC TESTING: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 96
8 AUTOMATION TESTING MARKET, BY SERVICE 97
8.1 INTRODUCTION 98
8.1.1 SERVICE: AUTOMATION TESTING MARKET DRIVERS 98
FIGURE 34 IMPLEMENTATION SERVICES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 98
TABLE 27 AUTOMATION TESTING MARKET, BY SERVICE, 2018–2022 (USD MILLION) 99
TABLE 28 AUTOMATION TESTING MARKET, BY SERVICE, 2023–2028 (USD MILLION) 99
8.2 ADVISORY AND CONSULTING SERVICES 100
8.2.1 ACCURATE FEASIBILITY ASSESSMENTS TO DRIVE GROWTH 100
TABLE 29 ADVISORY AND CONSULTING SERVICES: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 100
TABLE 30 ADVISORY AND CONSULTING SERVICES: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 100
8.3 DOCUMENTATION & TRAINING SERVICES 101
8.3.1 SPECIALIZED TRAINING & KNOWLEDGE TRANSFER TO DRIVE GROWTH 101
TABLE 31 DOCUMENTATION AND TRAINING SERVICES: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 101
TABLE 32 DOCUMENTATION AND TRAINING SERVICES: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 101
8.4 SUPPORT AND MAINTENANCE SERVICES 102
8.4.1 SUSTAINABLE AUTOMATION TESTING PRACTICES TO DRIVE MARKET GROWTH 102
TABLE 33 SUPPORT AND MAINTENANCE: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 102
TABLE 34 SUPPORT AND MAINTENANCE: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 102
8.5 PLANNING AND DEVELOPMENT 103
8.5.1 INTRICATE PLANNING AND STRATEGIC DEVELOPMENT TO DRIVE MARKET GROWTH 103
TABLE 35 PLANNING AND DEVELOPMENT: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 103
TABLE 36 PLANNING AND DEVELOPMENT: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 103
8.6 IMPLEMENTATION SERVICES 104
8.6.1 STRATEGIC IMPLEMENTATION OF AUTOMATION TESTING TO DRIVE GROWTH 104
TABLE 37 IMPLEMENTATION SERVICES: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 104
TABLE 38 IMPLEMENTATION SERVICES: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 104
8.7 MANAGED SERVICES 105
8.7.1 LEVERAGING THIRD-PARTY TESTING SERVICE PROVIDERS TO DRIVE GROWTH 105
TABLE 39 MANAGED SERVICES: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 105
TABLE 40 MANAGED SERVICES: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 105
8.8 OTHER SERVICES 106
TABLE 41 OTHER SERVICES: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 106
TABLE 42 OTHER SERVICES: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 106
9 AUTOMATION TESTING MARKET, BY DYNAMIC TESTING 107
9.1 INTRODUCTION 108
FIGURE 35 NON-FUNCTIONAL TESTING SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 108
9.1.1 DYNAMIC TESTING: AUTOMATION TESTING MARKET DRIVERS 108
TABLE 43 AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2018–2022 (USD MILLION) 109
TABLE 44 AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2023–2028 (USD MILLION) 109
9.2 FUNCTIONAL TESTING 109
9.2.1 ENSURES SYSTEMS FUNCTION ACCORDING TO DESIRED RESULTS 109
TABLE 45 FUNCTIONAL TESTING: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 110
TABLE 46 FUNCTIONAL TESTING: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 110
9.3 NON-FUNCTIONAL TESTING 111
TABLE 47 NON-FUNCTIONAL TESTING: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 111
TABLE 48 NON-FUNCTIONAL TESTING: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 111
9.3.1 SECURITY TESTING 112
9.3.1.1 Provides data security to help identify security threats 112
TABLE 49 SECURITY TESTING: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 112
TABLE 50 SECURITY TESTING: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 112
9.3.2 PERFORMANCE TESTING 113
9.3.2.1 Rising use of IoT and Ai-based devices in various verticals 113
TABLE 51 PERFORMANCE TESTING: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 113
TABLE 52 PERFORMANCE TESTING: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 113
9.4 COMPATIBILITY TESTING 114
9.4.1 CHECKS COMPATIBILITY OF APPLICATIONS WITH DIFFERENT PLATFORMS/ENVIRONMENTS 114
TABLE 53 COMPATIBILITY TESTING: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 114
TABLE 54 COMPATIBILITY TESTING: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 114
9.5 COMPLIANCE TESTING 115
9.5.1 ENSURES EFFICACY OF PRODUCTS OR APPLICATIONS TO MEET STANDARD REQUIREMENTS 115
TABLE 55 COMPLIANCE TESTING: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 115
TABLE 56 COMPLIANCE TESTING: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 115
9.6 USABILITY TESTING 116
9.6.1 IDENTIFIES USABILITY PROBLEMS BEFORE DESIGN IMPLEMENTATION 116
TABLE 57 USABILITY TESTING: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 116
TABLE 58 USABILITY TESTING: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 116

9.7 OTHERS 117
TABLE 59 OTHERS: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 117
TABLE 60 OTHERS: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 117
10 AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE 118
10.1 INTRODUCTION 119
FIGURE 36 MOBILE SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 119
10.1.1 ENDPOINT INTERFACE: AUTOMATION TESTING MARKET DRIVERS 119
TABLE 61 AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2018–2022 (USD MILLION) 119
TABLE 62 AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2023–2028 (USD MILLION) 120
10.2 MOBILE 120
10.2.1 INCREASING DEMAND FOR MOBILE APPLICATIONS AND DEVELOPMENTS IN SMARTPHONE TO DRIVE GROWTH 120
TABLE 63 MOBILE: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 120
TABLE 64 MOBILE: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 121
10.3 WEB 121
10.3.1 DIVERSE WEB PLATFORMS TO DRIVE GROWTH 121
TABLE 65 WEB: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 121
TABLE 66 WEB: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 122
10.4 DESKTOP 122
10.4.1 INCREASING DEVELOPMENT IN DESKTOP APPLICATIONS TO DRIVE GROWTH 122
TABLE 67 DESKTOP: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 122
TABLE 68 DESKTOP: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 123
10.5 EMBEDDED SOFTWARE 123
10.5.1 TAILOR-MADE TOOLS FOR EMBEDDED SOFTWARE TO DRIVE GROWTH 123
TABLE 69 EMBEDDED SOFTWARE: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 123
TABLE 70 EMBEDDED SOFTWARE: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 124
11 AUTOMATION TESTING MARKET, BY VERTICAL 125
11.1 INTRODUCTION 126
11.1.1 VERTICAL: AUTOMATION TESTING MARKET DRIVERS 126
FIGURE 37 RETAIL SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 126
TABLE 71 AUTOMATION TESTING MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 127
TABLE 72 AUTOMATION TESTING MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 127
11.2 BFSI 128
11.2.1 AUTOMATES REDUNDANT TASKS AND GIVES CONTROL TO END CUSTOMERS 128
11.2.2 USE CASE 128
11.2.2.1 Transaction validation 128
11.2.2.2 Safety compliance 128
TABLE 73 BFSI: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 128
TABLE 74 BFSI: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 129
11.3 AUTOMOTIVE 129
11.3.1 SUPPORTS ROBOTICS APPLICATION IN AUTOMOTIVE INDUSTRY 129
11.3.2 USE CASE 129
11.3.2.1 In-vehicle Infotainment (IVI) system testing 129
11.3.2.2 Advanced Driver Assistance Systems (ADAS) testing 129
TABLE 75 AUTOMOTIVE: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 130
TABLE 76 AUTOMOTIVE: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 130
11.4 AEROSPACE & DEFENSE 130
11.4.1 ENSURES DEPLOYMENT OF SAFE, SECURE SOFTWARE FOR AEROSPACE AND DEFENSE SYSTEMS 130
11.4.2 USE CASE 131
11.4.2.1 Avionics system integration testing 131
11.4.2.2 Flight simulation and validation 131
TABLE 77 AEROSPACE & DEFENSE: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 131
TABLE 78 AEROSPACE & DEFENSE: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 131
11.5 HEALTHCARE & LIFE SCIENCES 132
11.5.1 NEED FOR TECHNOLOGICAL ADVANCEMENTS TO MAINTAIN RECORDS OF PATIENTS 132
11.5.2 USE CASE 132
11.5.2.1 Electronic Health Record (EHR) system testing 132
11.5.2.2 Medical device software validation 132
TABLE 79 HEALTHCARE AND LIFE SCIENCES: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 132
TABLE 80 HEALTHCARE AND LIFE SCIENCES: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 133
11.6 RETAIL 133
11.6.1 RETAILERS TO SELECT AUTOMATION TESTING SOLUTIONS FOR ENHANCING CUSTOMER EXPERIENCE 133
11.6.2 USE CASE 133
11.6.2.1 E-commerce website functionality testing 133
11.6.2.2 Inventory management system validation 134
TABLE 81 RETAIL: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 134
TABLE 82 RETAIL: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 134
11.7 IT & ITES 134
11.7.1 ENHANCES SECURITY OF DATA TRANSMITTED AND SHARED OVER NETWORK 134
11.7.2 USE CASE 135
11.7.2.1 Enterprise Resource Planning (ERP) system testing 135
11.7.2.2 Cloud-based application testing 135
TABLE 83 IT & ITES: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 135
TABLE 84 IT & ITES: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 135
11.8 TELECOM 136
11.8.1 REDUCES COST OF OPERATIONS BOOSTING ADOPTION OF AUTOMATION TESTING SERVICES 136
11.8.2 USE CASE 136
11.8.2.1 Telecommunication network protocol testing 136
11.8.2.2 Mobile network performance testing 136
TABLE 85 TELECOM: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 136
TABLE 86 TELECOM: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 137
11.9 MANUFACTURING 137
11.9.1 ENHANCES OPERATIONAL EFFICIENCY AND REDUCES REQUIRED COST 137
11.9.2 USE CASE 138
11.9.2.1 Manufacturing process automation testing 138
11.9.2.2 Quality control inspection system testing 138
TABLE 87 MANUFACTURING: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 138
TABLE 88 MANUFACTURING: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 138
11.10 TRANSPORTATION AND LOGISTICS 139
11.10.1 EFFICIENCY IN FLEET AUTOMATION TO DRIVE GROWTH 139
11.10.2 USE CASE 139
11.10.2.1 Fleet management software testing 139
11.10.2.2 Warehouse management system validation 139
TABLE 89 TRANSPORTATION & LOGISTICS: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 139
TABLE 90 TRANSPORTATION & LOGISTICS: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 140
11.11 ENERGY & UTILITIES 140
11.11.1 RELIABLE BILLING AND MONITORING SOFTWARE TO DRIVE GROWTH 140
11.11.2 USE CASE 141
11.11.2.1 Smart grid system testing 141
11.11.2.2 SCADA (Supervisory Control and Data Acquisition) system validation 141
TABLE 91 ENERGY AND UTILITIES: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 141
TABLE 92 ENERGY AND UTILITIES: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 141
11.12 MEDIA & ENTERTAINMENT 142
11.12.1 OTT TESTING AND BUG PREVENTION TO DRIVE GROWTH 142
11.12.2 USE CASE 142
11.12.2.1 Video streaming platform testing 142
11.12.2.2 Gaming application performance testing 142
TABLE 93 MEDIA AND ENTERTAINMENT: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 142
TABLE 94 MEDIA AND ENTERTAINMENT: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 143
11.13 OTHER VERTICALS 143
11.13.1 USE CASE 143
11.13.1.1 E-government services 143
11.13.1.2 Reservation systems 143
11.13.1.3 Learning Management Systems (LMS) 143
TABLE 95 OTHER VERTICALS: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 144
TABLE 96 OTHER VERTICALS: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 144
12 AUTOMATION TESTING MARKET, BY REGION 145
12.1 INTRODUCTION 146
TABLE 97 AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 146
TABLE 98 AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 146
12.2 NORTH AMERICA 147
12.2.1 NORTH AMERICA: AUTOMATION TESTING MARKET DRIVERS 147
12.2.2 NORTH AMERICA: RECESSION IMPACT 147
FIGURE 38 NORTH AMERICA: MARKET SNAPSHOT 148
TABLE 99 NORTH AMERICA: AUTOMATION TESTING MARKET, BY OFFERING, 2018–2022 (USD MILLION) 148
TABLE 100 NORTH AMERICA: AUTOMATION TESTING MARKET, BY OFFERING, 2023–2028 (USD MILLION) 149
TABLE 101 NORTH AMERICA: AUTOMATION TESTING MARKET, BY TESTING TYPE, 2018–2022 (USD MILLION) 149
TABLE 102 NORTH AMERICA: AUTOMATION TESTING MARKET, BY TESTING TYPE, 2023–2028 (USD MILLION) 149
TABLE 103 NORTH AMERICA: AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2018–2022 (USD MILLION) 149
TABLE 104 NORTH AMERICA: AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2023–2028 (USD MILLION) 150
TABLE 105 NORTH AMERICA: AUTOMATION TESTING MARKET, BY NON-FUNCTIONAL TESTING, 2018–2022 (USD MILLION) 150
TABLE 106 NORTH AMERICA: AUTOMATION TESTING MARKET, BY NON-FUNCTIONAL TESTING, 2023–2028 (USD MILLION) 150
TABLE 107 NORTH AMERICA: AUTOMATION TESTING MARKET, BY SERVICE, 2018–2022 (USD MILLION) 151
TABLE 108 NORTH AMERICA: AUTOMATION TESTING MARKET, BY SERVICE, 2023–2028 (USD MILLION) 151
TABLE 109 NORTH AMERICA: AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2018–2022 (USD MILLION) 151
TABLE 110 NORTH AMERICA: AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2023–2028 (USD MILLION) 152
TABLE 111 NORTH AMERICA: AUTOMATION TESTING MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 152
TABLE 112 NORTH AMERICA: AUTOMATION TESTING MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 153
TABLE 113 NORTH AMERICA: AUTOMATION TESTING MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 153
TABLE 114 NORTH AMERICA: AUTOMATION TESTING MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 153
12.2.3 US 154
12.2.3.1 Prevalence of app developers and need for maintaining quality and reliability of mobile applications to propel market 154
TABLE 115 US: AUTOMATION TESTING MARKET, BY OFFERING, 2018–2022 (USD MILLION) 154
TABLE 116 US: AUTOMATION TESTING MARKET, BY OFFERING, 2023–2028 (USD MILLION) 154
TABLE 117 US: AUTOMATION TESTING MARKET, BY TESTING TYPE, 2018–2022 (USD MILLION) 154
TABLE 118 US: AUTOMATION TESTING MARKET, BY TESTING TYPE, 2023–2028 (USD MILLION) 155
TABLE 119 US: AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2018–2022 (USD MILLION) 155
TABLE 120 US: AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2023–2028 (USD MILLION) 155
TABLE 121 US: AUTOMATION TESTING MARKET, BY NON-FUNCTIONAL TESTING, 2018–2022 (USD MILLION) 155
TABLE 122 US: AUTOMATION TESTING MARKET, BY NON-FUNCTIONAL TESTING, 2023–2028 (USD MILLION) 156
TABLE 123 US: AUTOMATION TESTING MARKET, BY SERVICE, 2018–2022 (USD MILLION) 156
TABLE 124 US: AUTOMATION TESTING MARKET, BY SERVICE, 2023–2028 (USD MILLION) 156
TABLE 125 US: AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2018–2022 (USD MILLION) 157
TABLE 126 US AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2023–2028 (USD MILLION) 157
TABLE 127 US: AUTOMATION TESTING MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 157
TABLE 128 US: AUTOMATION TESTING MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 158
12.2.4 CANADA 158
12.2.4.1 Need for enhancing software quality and efficiency and refining development processes to drive market 158
TABLE 129 CANADA: AUTOMATION TESTING MARKET, BY OFFERING, 2018–2022 (USD MILLION) 159
TABLE 130 CANADA AUTOMATION TESTING MARKET, BY OFFERING, 2023–2028 (USD MILLION) 159
TABLE 131 CANADA: AUTOMATION TESTING MARKET, BY TESTING TYPE, 2018–2022 (USD MILLION) 159
TABLE 132 CANADA: AUTOMATION TESTING MARKET, BY TESTING TYPE, 2023–2028 (USD MILLION) 159
TABLE 133 CANADA: AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2018–2022 (USD MILLION) 160
TABLE 134 CANADA: AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2023–2028 (USD MILLION) 160
TABLE 135 CANADA: AUTOMATION TESTING MARKET, BY NON-FUNCTIONAL TESTING, 2018–2022 (USD MILLION) 160
TABLE 136 CANADA: AUTOMATION TESTING MARKET, BY NON-FUNCTIONAL TESTING, 2023–2028 (USD MILLION) 161
TABLE 137 CANADA: AUTOMATION TESTING MARKET, BY SERVICE, 2018–2022 (USD MILLION) 161
TABLE 138 CANADA: AUTOMATION TESTING MARKET, BY SERVICE, 2023–2028 (USD MILLION) 161
TABLE 139 CANADA: AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2018–2022 (USD MILLION) 162
TABLE 140 CANADA: AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2023–2028 (USD MILLION) 162
TABLE 141 CANADA: AUTOMATION TESTING MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 162
TABLE 142 CANADA: AUTOMATION TESTING MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 163
12.3 EUROPE 163
12.3.1 EUROPE: AUTOMATION TESTING MARKET DRIVERS 163
12.3.2 EUROPE: RECESSION IMPACT 164
TABLE 143 EUROPE: AUTOMATION TESTING MARKET, BY OFFERING, 2018–2022 (USD MILLION) 164
TABLE 144 EUROPE: AUTOMATION TESTING MARKET, BY OFFERING, 2023–2028 (USD MILLION) 164
TABLE 145 EUROPE: AUTOMATION TESTING MARKET, BY TESTING TYPE, 2018–2022 (USD MILLION) 164
TABLE 146 EUROPE: AUTOMATION TESTING MARKET, BY TESTING TYPE, 2023–2028 (USD MILLION) 165
TABLE 147 EUROPE: AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2018–2022 (USD MILLION) 165
TABLE 148 EUROPE: AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2023–2028 (USD MILLION) 165
TABLE 149 EUROPE: AUTOMATION TESTING MARKET, BY NON-FUNCTIONAL TESTING, 2018–2022 (USD MILLION) 165
TABLE 150 EUROPE: AUTOMATION TESTING MARKET, BY NON-FUNCTIONAL TESTING, 2023–2028 (USD MILLION) 166
TABLE 151 EUROPE: AUTOMATION TESTING MARKET, BY SERVICE, 2018–2022 (USD MILLION) 166
TABLE 152 EUROPE: AUTOMATION TESTING MARKET, BY SERVICE, 2023–2028 (USD MILLION) 166
TABLE 153 EUROPE: AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2018–2022 (USD MILLION) 167
TABLE 154 EUROPE: AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2023–2028 (USD MILLION) 167
TABLE 155 EUROPE: AUTOMATION TESTING MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 167
TABLE 156 EUROPE: AUTOMATION TESTING MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 168
TABLE 157 EUROPE: AUTOMATION TESTING MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 168
TABLE 158 EUROPE: AUTOMATION TESTING MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 169
12.3.3 GERMANY 169
12.3.3.1 Confluence of stringent quality requirements and technological advancements to fuel demand for automation testing solutions 169
12.3.4 UK 169
12.3.4.1 Digital transformation of software industry, demand for proficient software professionals, and government initiatives to drive market 169
TABLE 159 UK: AUTOMATION TESTING MARKET, BY OFFERING, 2018–2022 (USD MILLION) 170
TABLE 160 UK: AUTOMATION TESTING MARKET, BY OFFERING, 2023–2028 (USD MILLION) 170
TABLE 161 UK: AUTOMATION TESTING MARKET, BY TESTING TYPE, 2018–2022 (USD MILLION) 170
TABLE 162 UK: AUTOMATION TESTING MARKET, BY TESTING TYPE, 2023–2028 (USD MILLION) 170
TABLE 163 UK: AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2018–2022 (USD MILLION) 171
TABLE 164 UK: AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2023–2028 (USD MILLION) 171
TABLE 165 UK: AUTOMATION TESTING MARKET, BY NON-FUNCTIONAL TESTING, 2018–2022 (USD MILLION) 171
TABLE 166 UK: AUTOMATION TESTING MARKET, BY NON-FUNCTIONAL TESTING, 2023–2028 (USD MILLION) 171
TABLE 167 UK: AUTOMATION TESTING MARKET, BY SERVICE, 2018–2022 (USD MILLION) 172
TABLE 168 UK: AUTOMATION TESTING MARKET, BY SERVICE, 2023–2028 (USD MILLION) 172
TABLE 169 UK: AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2018–2022 (USD MILLION) 172
TABLE 170 UK: AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2023–2028 (USD MILLION) 173
TABLE 171 UK: AUTOMATION TESTING MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 173
TABLE 172 UK: AUTOMATION TESTING MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 174
12.3.5 ITALY 174
12.3.5.1 Growing adoption of Industry 4.0 technologies and flourishing eCommerce sector to boost demand for automation testing solutions 174
12.3.6 FRANCE 175
12.3.6.1 France Industrie 2025 initiative, thriving mobile app industry, and government support to digitalize SMEs to spur market growth 175
12.3.7 SPAIN 175
12.3.7.1 Focus on high-quality software applications and growing complexity of software systems to accelerate market growth 175
12.3.8 REST OF EUROPE 175

12.4 ASIA PACIFIC 176
12.4.1 ASIA PACIFIC: AUTOMATION TESTING MARKET DRIVERS 176
12.4.2 ASIA PACIFIC: RECESSION IMPACT 176
FIGURE 39 ASIA PACIFIC: MARKET SNAPSHOT 177
TABLE 173 ASIA PACIFIC: AUTOMATION TESTING MARKET, BY OFFERING, 2018–2022 (USD MILLION) 177
TABLE 174 ASIA PACIFIC: AUTOMATION TESTING MARKET, BY OFFERING, 2023–2028 (USD MILLION) 178
TABLE 175 ASIA PACIFIC: AUTOMATION TESTING MARKET, BY TESTING TYPE, 2018–2022 (USD MILLION) 178
TABLE 176 ASIA PACIFIC: AUTOMATION TESTING MARKET, BY TESTING TYPE, 2023–2028 (USD MILLION) 178
TABLE 177 ASIA PACIFIC: AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2018–2022 (USD MILLION) 178
TABLE 178 ASIA PACIFIC: AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2023–2028 (USD MILLION) 179
TABLE 179 ASIA PACIFIC: AUTOMATION TESTING MARKET, BY NON-FUNCTIONAL TESTING, 2018–2022 (USD MILLION) 179
TABLE 180 ASIA PACIFIC: AUTOMATION TESTING MARKET, BY NON-FUNCTIONAL TESTING, 2023–2028 (USD MILLION) 179
TABLE 181 ASIA PACIFIC: AUTOMATION TESTING MARKET, BY SERVICE, 2018–2022 (USD MILLION) 180
TABLE 182 ASIA PACIFIC: AUTOMATION TESTING MARKET, BY SERVICE, 2023–2028 (USD MILLION) 180
TABLE 183 ASIA PACIFIC: AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2018–2022 (USD MILLION) 180
TABLE 184 ASIA PACIFIC: AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2023–2028 (USD MILLION) 181
TABLE 185 ASIA PACIFIC: AUTOMATION TESTING MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 181
TABLE 186 ASIA PACIFIC: AUTOMATION TESTING MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 182
TABLE 187 ASIA PACIFIC: AUTOMATION TESTING MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 182
TABLE 188 ASIA PACIFIC: AUTOMATION TESTING MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 182
12.4.3 CHINA 183
12.4.3.1 Labor shortage, substantial investment in digitalization, and focus on software testing to propel market 183
TABLE 189 CHINA: AUTOMATION TESTING MARKET, BY OFFERING, 2018–2022 (USD MILLION) 183
TABLE 190 CHINA: AUTOMATION TESTING MARKET, BY OFFERING, 2023–2028 (USD MILLION) 183
TABLE 191 CHINA: AUTOMATION TESTING MARKET, BY TESTING TYPE, 2018–2022 (USD MILLION) 184
TABLE 192 CHINA: AUTOMATION TESTING MARKET, BY TESTING TYPE, 2023–2028 (USD MILLION) 184
TABLE 193 CHINA: AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2018–2022 (USD MILLION) 184
TABLE 194 CHINA: AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2023–2028 (USD MILLION) 184
TABLE 195 CHINA: AUTOMATION TESTING MARKET, BY NON-FUNCTIONAL TESTING, 2018–2022 (USD MILLION) 185
TABLE 196 CHINA: AUTOMATION TESTING MARKET, BY NON-FUNCTIONAL TESTING, 2023–2028 (USD MILLION) 185
TABLE 197 CHINA: AUTOMATION TESTING MARKET, BY SERVICE, 2018–2022 (USD MILLION) 185
TABLE 198 CHINA: AUTOMATION TESTING MARKET, BY SERVICE, 2023–2028 (USD MILLION) 186
TABLE 199 CHINA: AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2018–2022 (USD MILLION) 186
TABLE 200 CHINA: AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2023–2028 (USD MILLION) 186
TABLE 201 CHINA: AUTOMATION TESTING MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 187
TABLE 202 CHINA: AUTOMATION TESTING MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 187
12.4.4 INDIA 188
12.4.4.1 Substantial expansion of IT industry, focus on digital transformation, and improved software quality to drive market 188
12.4.5 JAPAN 188
12.4.5.1 Rising production of robots and factory automation systems to fuel demand for automation testing solutions 188
12.4.6 AUSTRALIA & NEW ZEALAND 188
12.4.6.1 Government initiatives to support digitalization and adoption of new technologies to boost market growth 188
12.4.7 REST OF ASIA PACIFIC 189
12.5 MIDDLE EAST & AFRICA 189
12.5.1 MIDDLE EAST & AFRICA: AUTOMATION TESTING MARKET DRIVERS 189
12.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT 189
TABLE 203 MIDDLE EAST & AFRICA: AUTOMATION TESTING MARKET, BY OFFERING, 2018–2022 (USD MILLION) 190
TABLE 204 MIDDLE EAST & AFRICA: AUTOMATION TESTING MARKET, BY OFFERING, 2023–2028 (USD MILLION) 190
TABLE 205 MIDDLE EAST & AFRICA: AUTOMATION TESTING MARKET, BY TESTING TYPE, 2018–2022 (USD MILLION) 190
TABLE 206 MIDDLE EAST & AFRICA: AUTOMATION TESTING MARKET, BY TESTING TYPE, 2023–2028 (USD MILLION) 190
TABLE 207 MIDDLE EAST & AFRICA: AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2018–2022 (USD MILLION) 191
TABLE 208 MIDDLE EAST & AFRICA: AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2023–2028 (USD MILLION) 191
TABLE 209 MIDDLE EAST & AFRICA: AUTOMATION TESTING MARKET, BY NON-FUNCTIONAL TESTING, 2018–2022 (USD MILLION) 191
TABLE 210 MIDDLE EAST & AFRICA: AUTOMATION TESTING MARKET, BY NON-FUNCTIONAL TESTING, 2023–2028 (USD MILLION) 192
TABLE 211 MIDDLE EAST & AFRICA: AUTOMATION TESTING MARKET, BY SERVICE, 2018–2022 (USD MILLION) 192
TABLE 212 MIDDLE EAST & AFRICA: AUTOMATION TESTING MARKET, BY SERVICE, 2023–2028 (USD MILLION) 192
TABLE 213 MIDDLE EAST & AFRICA: AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2018–2022 (USD MILLION) 193
TABLE 214 MIDDLE EAST & AFRICA: AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2023–2028 (USD MILLION) 193
TABLE 215 MIDDLE EAST & AFRICA: AUTOMATION TESTING MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 193
TABLE 216 MIDDLE EAST & AFRICA: AUTOMATION TESTING MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 194
TABLE 217 MIDDLE EAST & AFRICA: AUTOMATION TESTING MARKET, BY COUNTRY/REGION, 2018–2022 (USD MILLION) 194
TABLE 218 MIDDLE EAST & AFRICA: AUTOMATION TESTING MARKET, BY COUNTRY/REGION, 2023–2028 (USD MILLION) 194
12.5.3 GCC COUNTRIES 195
TABLE 219 GCC COUNTRIES: AUTOMATION TESTING MARKET, BY OFFERING, 2018–2022 (USD MILLION) 195
TABLE 220 GCC COUNTRIES: AUTOMATION TESTING MARKET, BY OFFERING, 2023–2028 (USD MILLION) 195
TABLE 221 GCC COUNTRIES: AUTOMATION TESTING MARKET, BY TESTING TYPE, 2018–2022 (USD MILLION) 195
TABLE 222 GCC COUNTRIES: AUTOMATION TESTING MARKET, BY TESTING TYPE, 2023–2028 (USD MILLION) 196
TABLE 223 GCC COUNTRIES: AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2018–2022 (USD MILLION) 196
TABLE 224 GCC COUNTRIES: AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2023–2028 (USD MILLION) 196
TABLE 225 GCC COUNTRIES: AUTOMATION TESTING MARKET, BY NON-FUNCTIONAL TESTING, 2018–2022 (USD MILLION) 196
TABLE 226 GCC COUNTRIES: AUTOMATION TESTING MARKET, BY NON-FUNCTIONAL TESTING, 2023–2028 (USD MILLION) 197
TABLE 227 GCC COUNTRIES: AUTOMATION TESTING MARKET, BY SERVICE, 2018–2022 (USD MILLION) 197
TABLE 228 GCC COUNTRIES: AUTOMATION TESTING MARKET, BY SERVICE, 2023–2028 (USD MILLION) 197
TABLE 229 GCC COUNTRIES: AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2018–2022 (USD MILLION) 198
TABLE 230 GCC COUNTRIES: AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2023–2028 (USD MILLION) 198
TABLE 231 GCC COUNTRIES: AUTOMATION TESTING MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 198
TABLE 232 GCC COUNTRIES: AUTOMATION TESTING MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 199
TABLE 233 GCC COUNTRIES: AUTOMATION TESTING MARKET, BY COUNTRY/REGION, 2018–2022 (USD MILLION) 199
TABLE 234 GCC COUNTRIES: AUTOMATION TESTING MARKET, BY COUNTRY/REGION, 2023–2028 (USD MILLION) 199
12.5.3.1 UAE 200
12.5.3.1.1 Increasing eCommerce surge and smart shopping trends and surge in internet and social media to drive market 200
12.5.3.2 KSA 200
12.5.3.2.1 Supportive regulatory frameworks and increasing smartphone use to fuel demand for automation testing solutions 200
12.5.3.3 REST OF GCC COUNTRIES 200
12.5.4 SOUTH AFRICA 201
12.5.4.1 Government initiatives focusing on emerging technologies and rising adoption of digital technologies to spur market growth 201
12.5.5 REST OF MIDDLE EAST & AFRICA 201
12.6 LATIN AMERICA 201
12.6.1 LATIN AMERICA: AUTOMATION TESTING MARKET DRIVERS 201
12.6.2 LATIN AMERICA: RECESSION IMPACT 201
TABLE 235 LATIN AMERICA: AUTOMATION TESTING MARKET, BY OFFERING, 2018–2022 (USD MILLION) 202
TABLE 236 LATIN AMERICA: AUTOMATION TESTING MARKET, BY OFFERING, 2023–2028 (USD MILLION) 202
TABLE 237 LATIN AMERICA: AUTOMATION TESTING MARKET, BY TESTING TYPE, 2018–2022 (USD MILLION) 202
TABLE 238 LATIN AMERICA: AUTOMATION TESTING MARKET, BY TESTING TYPE, 2023–2028 (USD MILLION) 202
TABLE 239 LATIN AMERICA: AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2018–2022 (USD MILLION) 203
TABLE 240 LATIN AMERICA: AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2023–2028 (USD MILLION) 203
TABLE 241 LATIN AMERICA: AUTOMATION TESTING MARKET, BY NON-FUNCTIONAL TESTING, 2018–2022 (USD MILLION) 203
TABLE 242 LATIN AMERICA: AUTOMATION TESTING MARKET, BY NON-FUNCTIONAL TESTING, 2023–2028 (USD MILLION) 204
TABLE 243 LATIN AMERICA: AUTOMATION TESTING MARKET, BY SERVICE, 2018–2022 (USD MILLION) 204
TABLE 244 LATIN AMERICA: AUTOMATION TESTING MARKET, BY SERVICE, 2023–2028 (USD MILLION) 204
TABLE 245 LATIN AMERICA: AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2018–2022 (USD MILLION) 205
TABLE 246 LATIN AMERICA: AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2023–2028 (USD MILLION) 205
TABLE 247 LATIN AMERICA: AUTOMATION TESTING MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 205
TABLE 248 LATIN AMERICA: AUTOMATION TESTING MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 206
TABLE 249 LATIN AMERICA: AUTOMATION TESTING MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 206
TABLE 250 LATIN AMERICA: AUTOMATION TESTING MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 206
12.6.3 BRAZIL 207
12.6.3.1 Adoption of cloud and rise in demand for software development to boost demand for automation testing solutions 207
TABLE 251 BRAZIL: AUTOMATION TESTING MARKET, BY OFFERING, 2018–2022 (USD MILLION) 207
TABLE 252 BRAZIL: AUTOMATION TESTING MARKET, BY OFFERING, 2023–2028 (USD MILLION) 207
TABLE 253 BRAZIL: AUTOMATION TESTING MARKET, BY TESTING TYPE, 2018–2022 (USD MILLION) 207
TABLE 254 BRAZIL: AUTOMATION TESTING MARKET, BY TESTING TYPE, 2023–2028 (USD MILLION) 208
TABLE 255 BRAZIL: AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2018–2022 (USD MILLION) 208
TABLE 256 BRAZIL: AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2023–2028 (USD MILLION) 208
TABLE 257 BRAZIL: AUTOMATION TESTING MARKET, BY NON-FUNCTIONAL TESTING, 2018–2022 (USD MILLION) 208
TABLE 258 BRAZIL: AUTOMATION TESTING MARKET, BY NON-FUNCTIONAL TESTING, 2023–2028 (USD MILLION) 209
TABLE 259 BRAZIL: AUTOMATION TESTING MARKET, BY SERVICE, 2018–2022 (USD MILLION) 209
TABLE 260 BRAZIL: AUTOMATION TESTING MARKET, BY SERVICE, 2023–2028 (USD MILLION) 209
TABLE 261 BRAZIL: AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2018–2022 (USD MILLION) 210
TABLE 262 BRAZIL: AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2023–2028 (USD MILLION) 210
TABLE 263 BRAZIL: AUTOMATION TESTING MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 210
TABLE 264 BRAZIL: AUTOMATION TESTING MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 211
12.6.4 MEXICO 211
12.6.4.1 Increased investments in digital infrastructure and need to ensure quality and efficiency to fuel demand for testing solutions 211
12.6.5 REST OF LATIN AMERICA 211
13 COMPETITIVE LANDSCAPE 212
13.1 INTRODUCTION 212
13.2 KEY PLAYER STRATEGIES/RIGHT TO WIN 212
TABLE 265 OVERVIEW OF STRATEGIES ADOPTED BY KEY AUTOMATION TESTING PROVIDERS 212
13.3 REVENUE ANALYSIS 215
FIGURE 40 HISTORICAL REVENUE ANALYSIS OF KEY PLAYERS, 2018–2022 (USD MILLION) 215
13.4 MARKET SHARE ANALYSIS 216
FIGURE 41 AUTOMATION TESTING MARKET SHARE ANALYSIS, 2022 216
TABLE 266 AUTOMATION TESTING MARKET: INTENSITY OF COMPETITIVE RIVALRY 216
13.5 COMPANY EVALUATION MATRIX 217
13.5.1 STARS 217
13.5.2 EMERGING LEADERS 217
13.5.3 PERVASIVE PLAYERS 217
13.5.4 PARTICIPANTS 217
FIGURE 42 COMPANY EVALUATION MATRIX, 2022 218
13.5.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023 219
FIGURE 43 OVERALL COMPANY FOOTPRINT 219
TABLE 268 COMPANY OFFERING FOOTPRINT 220
TABLE 269 COMPANY ENDPOINT INTERFACE FOOTPRINT 221
TABLE 270 COMPANY REGIONAL FOOTPRINT 222
13.6 START-UP/SME EVALUATION MATRIX 223
13.6.1 PROGRESSIVE COMPANIES 223
13.6.2 RESPONSIVE COMPANIES 223
13.6.3 DYNAMIC COMPANIES 223
13.6.4 STARTING BLOCKS 223
FIGURE 44 START-UP/SME EVALUATION MATRIX, 2022 224
13.6.5 COMPETITIVE BENCHMARKING 225
TABLE 271 DETAILED LIST OF START-UPS/SMES 225
TABLE 272 COMPETITIVE BENCHMARKING OF KEY START-UPS/SMES 226
13.7 COMPETITIVE SCENARIO AND TRENDS 227
13.7.1 PRODUCT LAUNCHES 227
TABLE 273 AUTOMATION TESTING MARKET: PRODUCT LAUNCHES, JULY 2020–DECEMBER 2023 227
13.7.2 DEALS 228
TABLE 274 AUTOMATION TESTING MARKET: DEALS, JUNE 2020–JULY 2023 228
13.8 AUTOMATION TESTING PRODUCT BENCHMARKING 229
13.8.1 PROMINENT AUTOMATION TESTING PLAYERS 229
FIGURE 45 COMPARATIVE ANALYSIS OF PROMINENT AUTOMATION TESTING VENDORS 229
13.9 VALUATION AND FINANCIAL METRICS OF KEY AUTOMATION TESTING PROVIDERS 230
FIGURE 46 VALUATION AND FINANCIAL METRICS OF KEY AUTOMATION TESTING VENDORS 230
14 COMPANY PROFILES 231
(Business overview, Products/Solutions/Services offered, Recent developments & MnM View)*
14.1 MAJOR PLAYERS 231
14.1.1 IBM 231
TABLE 275 IBM: BUSINESS OVERVIEW 231
FIGURE 47 IBM: COMPANY SNAPSHOT 232
TABLE 276 IBM: PRODUCTS/SOLUTIONS/SERVICES OFFERED 233
TABLE 277 IBM: PRODUCT LAUNCHES 233
14.1.2 ACCENTURE 235
TABLE 278 ACCENTURE: BUSINESS OVERVIEW 235
FIGURE 48 ACCENTURE: COMPANY SNAPSHOT 236
TABLE 279 ACCENTURE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 236
TABLE 280 ACCENTURE: DEALS 237
14.1.3 OPENTEXT CORPORATION 239
TABLE 281 OPENTEXT CORPORATION: BUSINESS OVERVIEW 239
FIGURE 49 OPENTEXT CORPORATION: COMPANY SNAPSHOT 240
TABLE 282 OPENTEXT CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED 240
TABLE 283 OPENTEXT CORPORATION: PRODUCT LAUNCHES 241
TABLE 284 OPENTEXT CORPORATION: DEALS 241
14.1.4 CAPGEMINI 243
TABLE 285 CAPGEMINI: BUSINESS OVERVIEW 243
FIGURE 50 CAPGEMINI: COMPANY SNAPSHOT 244
TABLE 286 CAPGEMINI: PRODUCTS/SOLUTIONS/SERVICES OFFERED 245
TABLE 287 CAPGEMINI: DEALS 245
14.1.5 MICROSOFT 247
TABLE 288 MICROSOFT: BUSINESS OVERVIEW 247
FIGURE 51 MICROSOFT: COMPANY SNAPSHOT 248
TABLE 289 MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 248
TABLE 290 MICROSOFT: DEALS 249
14.1.6 BROADCOM 250
TABLE 291 BROADCOM: BUSINESS OVERVIEW 250
FIGURE 52 BROADCOM: COMPANY SNAPSHOT 251
TABLE 292 BROADCOM: PRODUCTS/SOLUTIONS/SERVICES OFFERED 251
14.1.7 TRICENTIS 252
TABLE 293 TRICENTIS: BUSINESS OVERVIEW 252
TABLE 294 TRICENTIS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 253
TABLE 295 TRICENTIS: PRODUCT LAUNCHES 253
TABLE 296 TRICENTIS: DEALS 254
TABLE 297 TRICENTIS: OTHERS 255

14.1.8 CIGNITI TECHNOLOGIES 256
TABLE 298 CIGNITI TECHNOLOGIES: BUSINESS OVERVIEW 256
FIGURE 53 CIGNITI TECHNOLOGIES: COMPANY SNAPSHOT 257
TABLE 299 CIGNITI TECHNOLOGIES: PRODUCTS/SOLUTIONS/SERVICES OFFERED 257
TABLE 300 CIGNITI TECHNOLOGIES: DEALS 258
TABLE 301 CIGNITI TECHNOLOGIES: OTHERS 258
14.1.9 KEYSIGHT TECHNOLOGIES 259
TABLE 302 KEYSIGHT TECHNOLOGIES: BUSINESS OVERVIEW 259
FIGURE 54 KEYSIGHT TECHNOLOGIES: COMPANY SNAPSHOT 260
TABLE 303 KEYSIGHT TECHNOLOGIES: PRODUCTS/SOLUTIONS/SERVICES OFFERED 260
TABLE 304 KEYSIGHT TECHNOLOGIES: PRODUCT LAUNCHES 261
TABLE 305 KEYSIGHT TECHNOLOGIES: DEALS 261
14.1.10 APEXON 262
14.1.11 CYGNET DIGITAL 263
14.1.12 QUALITYKIOSK TECHNOLOGIES PVT. LTD. 264
14.1.13 INVENSIS TECHNOLOGIES PVT. LTD. 265
14.1.14 QASOURCE INC. 266
14.1.15 IDERA, INC. 267
14.2 START-UPS/SMES 268
14.2.1 SMARTBEAR SOFTWARE 268
TABLE 306 SMARTBEAR SOFTWARE: BUSINESS OVERVIEW 268
TABLE 307 SMARTBEAR SOFTWARE: PRODUCTS/SOLUTIONS OFFERED 268
TABLE 308 SMARTBEAR SOFTWARE: PRODUCT LAUNCHES 269
TABLE 309 SMARTBEAR SOFTWARE: DEALS 270
14.2.2 PARASOFT 271
TABLE 310 PARASOFT: BUSINESS OVERVIEW 271
TABLE 311 PARASOFT: PRODUCTS OFFERED 271
TABLE 312 PARASOFT: PRODUCT LAUNCHES 272
TABLE 313 PARASOFT: DEALS 272
14.2.3 SAUCE LABS INC., 273
TABLE 314 SAUCE LABS INC.: BUSINESS OVERVIEW 273
TABLE 315 SAUCE LABS INC.: PRODUCTS/SOLUTIONS OFFERED 273
TABLE 316 SAUCE LABS INC.: PRODUCT LAUNCHES 274
TABLE 317 SAUCE LABS INC.: DEALS 274
14.2.4 ACCELQ INC. 275
14.2.5 APPLITOOLS 276
14.2.6 THE QT COMPANY 276
14.2.7 ASTEGIC INC. 277
14.2.8 MOBISOFT INFOTECH 278
14.2.9 THINKSYS INC. 278

14.2.10 QA MENTOR 279
14.2.11 AFOUR TECHNOLOGIES 280
14.2.12 CODOID 281
14.2.13 WORKSOFT, INC. 282
14.2.14 TESTGRID 283
*Details on Business overview, Products/Solutions/Services offered, Recent developments & MnM View might not be captured in case of unlisted companies.
15 ADJACENT/RELATED MARKETS 284
15.1 INTRODUCTION 284
15.2 API TESTING MARKET 284
15.2.1 MARKET OVERVIEW 284
TABLE 318 COMPONENT: API TESTING TOOLS/SOFTWARE MARKET, BY REGION, 2015–2022 (USD MILLION) 285
TABLE 319 COMPONENT: API TESTING SERVICES MARKET, BY REGION, 2015–2022 (USD MILLION) 285
TABLE 320 MANAGED SERVICES MARKET, BY REGION, 2015–2022 (USD MILLION) 285
TABLE 321 PROFESSIONAL SERVICES MARKET, BY REGION, 2015–2022 (USD MILLION) 286
15.3 CLOUD TESTING MARKET 286
15.3.1 MARKET OVERVIEW 286
TABLE 322 TESTING TOOLS/PLATFORMS: CLOUD TESTING MARKET, BY REGION, 2015–2022 (USD MILLION) 286
TABLE 323 FUNCTIONAL TESTING TOOLS MARKET, BY REGION, 2015–2022 (USD MILLION) 287
TABLE 324 PERFORMANCE/LOAD TESTING TOOLS MARKET, BY REGION, 2015–2022 (USD MILLION) 287
TABLE 325 GRAPHICAL USER INTERFACE TESTING TOOLS MARKET, BY REGION, 2015–2022 (USD MILLION) 287
TABLE 326 APPLICATION PROGRAMMING INTERFACE TESTING TOOLS MARKET, BY REGION, 2015–2022 (USD MILLION) 288
TABLE 327 SERVICE VIRTUALIZATION TOOLS MARKET, BY REGION, 2015–2022 (USD MILLION) 288
16 APPENDIX 289
16.1 DISCUSSION GUIDE 289
16.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 292
16.3 CUSTOMIZATION OPTIONS 294
16.4 RELATED REPORTS 294
16.5 AUTHOR DETAILS 295

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