カテゴリー： Research Dive, IT/電子, 世界

拡張現実（AR）の世界市場2022-2031：機会分析・産業予測

◆英語タイトル：Augmented Reality Market by Component (Hardware and Software), Device Type (Head Mounted Display, Handheld Devices, and Others), End Use (Media and Entertainment, Manufacturing and Construction, Healthcare, Education, Retail, Others), and Regional Analysis (North America, Europe, Asia-Pacific, and LAMEA): Global Opportunity Analysis and Industry Forecast, 2022–2031
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❖ レポートの概要 ❖

リサーチ・ダイブ社では、世界の拡張現実（AR）市場規模が2021年24,169.3百万ドルから2031年には411,396.9百万ドルになり、年平均33.2%成長すると推測しています。本調査報告書では、拡張現実（AR）の世界市場について多面的に調べ、調査手法、調査範囲、エグゼクティブサマリー、市場概要、コンポーネント別（ハードウェア、ソフトウェア）分析、デバイス種類別（ヘッドマウントディスプレイ、ハンドヘルドデバイス、その他）分析、最終用途別（メディア＆エンターテイメント、製造＆建設、医療、教育、小売、その他）分析、地域別（北米、ヨーロッパ、アジア太平洋、中南米・中東・アフリカ）分析、競争状況などの内容を掲載しています。尚、企業情報として、Google, Microsoft, Niantic Inc., PTC, Apple Inc., Magic Leap, Inc., Seiko Epson, Treeview Company Limited, ScienceSoft USA Corporation., and CXRなどが記載されています。
・調査手法
・調査範囲
・エグゼクティブサマリー
・市場概要
・世界の拡張現実（AR）市場規模：コンポーネント別
- ハードウェアの市場規模
- ソフトウェアの市場規模
・世界の拡張現実（AR）市場規模：デバイス種類別
- ヘッドマウントディスプレイの市場規模
- ハンドヘルドデバイスの市場規模
- その他デバイスの市場規模
・世界の拡張現実（AR）市場規模：最終用途別
- メディア＆エンターテイメントにおける市場規模
- 製造＆建設における市場規模
- 医療における市場規模
- 教育における市場規模
- その他最終用途における市場規模
・世界の拡張現実（AR）市場規模：地域別
- 北米の拡張現実（AR）市場規模
- ヨーロッパの拡張現実（AR）市場規模
- アジア太平洋の拡張現実（AR）市場規模
- 中南米の拡張現実（AR）市場規模
- 中東/アフリカの拡張現実（AR）市場規模
・競争状況
・企業情報

According to Research Dive analysis, the global Augmented Reality market is anticipated to generate a revenue of $411,396.9 million by 2031, increasing from $24,169.3 million in 2021, at a healthy CAGR of 33.2%.

COVID-19 Impact on the Global Augmented Reality Market
Before 2020, the use of augmented reality (AR) technologies in various industries was steadily expanding. But in March 2020, the world shut down. The Covid-19 outbreak has substantially driven the adoption of AR technologies as many businesses have shifted to remote work. Many more organizations explored the use of AR tech in a socially distanced environment. This led to dramatic growth in global AR adoption rates in various industries including the manufacturing industry. The stringent lockdowns have generated massive interest in AR mobile apps that help maintain complicated industrial machines & equipment without the help of any external specialists. All the user requires to do is only point a tablet at the equipment and note the suggestion that appears on the screen. Such tools are already in use at numerous industrial companies.

Augmented Reality Market Analysis:
The augmented reality market is anticipated to witness tremendous growth on account of its rising adoption in the healthcare sector. The healthcare sector is undergoing massive change. The pace of technological innovation, the need for more personalized patient experiences, rising medical expenses, and increasing outreach to remote places pose many new threats to the healthcare sector. To overcome all these challenges, the industry is increasingly investing in advanced technologies such as AR. Smartphones, wearables, and head-mounted displays are driving new interactions between the real world and virtual objects to transform the way healthcare services are delivered and improve the overall quality of patient care. For instance, by wearing an AR head-mounted device, surgeons can now view patient vitals during a surgery. In doing so, surgeons are less likely to make errors due misinterpretation of the data.

One of the important restraining factors of AR tech is security and privacy problems. The users can get into a problem because of the inconsistencies in the AR programming and negligence. There are no standard rules and regulations determine what is allowed and what should not be allowed in an AR environment. Moreover, the lack of awareness of AR technology in developing economies is also an issue that the AR market may witness.
The growing use of AR in the education sector is projected to offer excellent growth opportunities to market players in the future. AR technology simplifies information perception and uses technology to enable teachers to demonstrate virtual examples and make the learning process more interesting. This increases student engagement and accelerates the learning process. AR can be used in employee training as well in addition to classroom teaching.
Based on component, the hardware sub-segment is predicted to show the fastest growth during the forecast period. The increasing demand for AR-compatible hardware shows no signs of losing market share, as more and more businesses invest aggressively in cutting-edge AR products and solutions.
Based on device, the handheld devices sub-segment held the major market share in 2021. The aggressive integration of augmented reality technology within social media platforms aligns well with the growth of the handheld device segment. Major technology companies, such as Google LLC and Apple Inc., have recognized the potential of AR technology and are increasingly utilizing AR Core and AR Kit and investing aggressively in the technology.
Based on end-use, Healthcare sub-segment is predicted to show the fastest growth in augmented reality market. AR technology is being used more and more in medical training, surgical visualization process, etc. This technology enables both healthcare experts as well as patients to interact with simulated environments tailored for medical education such as simulative surgery training and pain management.
Based on geographical scope, the Asia Pacific dominated the market in 2021 and is anticipated to sustain the dominance throughout the forecast period. The booming automotive, manufacturing, logistic, and gaming industries in this region are likely to fuel the regional market growth. China is expected to dominate the market owing to the presence of low-cost hardware manufacturers. India is also anticipated to offer growth opportunities for the AR market due to the developing 5G infrastructure in this region.
The companies involved in the global augmented reality market are Google, Microsoft, Niantic Inc., PTC, Apple Inc., Magic Leap, Inc., Seiko Epson, Treeview Company Limited, ScienceSoft USA Corporation., and CXR

❖ レポートの目次 ❖

1.Research Methodology

1.1.Desk Research
1.2.Real time insights and validation
1.3.Forecast model
1.4.Assumptions and forecast parameters
1.5.Market size estimation

1.5.1.Top-down approach
1.5.2.Bottom-up approach

2.Report Scope

2.1.Market definition
2.2.Key objectives of the study
2.3.Report overview
2.4.Market segmentation
2.5.Overview of the impact of COVID-19 on Augmented reality market

3.Executive Summary

4.Market Overview

4.1.Introduction
4.2.Growth impact forces

4.2.1.Drivers
4.2.2.Restraints
4.2.3.Opportunities

4.3.Market value chain analysis

4.3.1.List of raw material suppliers
4.3.2.List of manufacturers
4.3.3.List of distributors

4.4.Innovation & sustainability matrices

4.4.1.Technology matrix
4.4.2.Regulatory matrix

4.5.Porter’s five forces analysis

4.5.1.Bargaining power of suppliers
4.5.2.Bargaining power of consumers
4.5.3.Threat of substitutes
4.5.4.Threat of new entrants
4.5.5.Competitive rivalry intensity

4.6.PESTLE analysis

4.6.1.Political
4.6.2.Economical
4.6.3.Social
4.6.4.Technological
4.6.5.Environmental

4.7.Impact of COVID-19 on Augmented reality market

4.7.1.Pre-covid market scenario
4.7.2.Post-covid market scenario

5.Augmented reality Market Analysis, by Component

5.1.Overview
5.2.Hardware

5.2.1.Definition, key trends, growth factors, and opportunities, 2022-2031
5.2.2.Market size analysis, by region, 2022-2031
5.2.3.Market share analysis, by country, 2022-2031

5.3.Software

5.3.1.Definition, key trends, growth factors, and opportunities, 2022-2031
5.3.2.Market size analysis, by region, 2022-2031
5.3.3.Market share analysis, by country, 2022-2031

5.4.Research Dive Exclusive Insights, 2022-2031

5.4.1.Market attractiveness, 2022-2031
5.4.2.Competition heatmap, 2022-2031

6.Augmented reality Market Analysis, by Device Type

6.1.Overview
6.2.Head mounted display

6.2.1.Definition, key trends, growth factors, and opportunities, 2022-2031
6.2.2.Market size analysis, by region, 2022-2031
6.2.3.Market share analysis, by country, 2022-2031

6.3.Handheld devices

6.3.1.Definition, key trends, growth factors, and opportunities, 2022-2031
6.3.2.Market size analysis, by region, 2022-2031
6.3.3.Market share analysis, by country, 2022-2031

6.4.Others

6.4.1.Definition, key trends, growth factors, and opportunities, 2022-2031
6.4.2.Market size analysis, by region, 2022-2031
6.4.3.Market share analysis, by country, 2022-2031

6.5.Research Dive Exclusive Insights, 2022-2031

6.5.1.Market attractiveness, 2022-2031
6.5.2.Competition heatmap, 2022-2031

7.Augmented reality Market Analysis, by End Use

7.1.Overview
7.2.Media and Entertainment

7.2.1.Definition, key trends, growth factors, and opportunities, 2022-2031
7.2.2.Market size analysis, by region, 2022-2031
7.2.3.Market share analysis, by country, 2022-2031

7.3.Manufacturing and Construction

7.3.1.Definition, key trends, growth factors, and opportunities, 2022-2031
7.3.2.Market size analysis, by region, 2022-2031
7.3.3.Market share analysis, by country, 2022-2031

7.4.Healthcare

7.4.1.Definition, key trends, growth factors, and opportunities, 2022-2031
7.4.2.Market size analysis, by region, 2022-2031
7.4.3.Market share analysis, by country, 2022-2031

7.5.Education

7.5.1.Definition, key trends, growth factors, and opportunities, 2022-2031
7.5.2.Market size analysis, by region, 2022-2031
7.5.3.Market share analysis, by country, 2022-2031

7.6.Retail

7.6.1.Definition, key trends, growth factors, and opportunities, 2022-2031
7.6.2.Market size analysis, by region, 2022-2031
7.6.3.Market share analysis, by country, 2022-2031

7.7.Others

7.7.1.Definition, key trends, growth factors, and opportunities, 2022-2031
7.7.2.Market size analysis, by region, 2022-2031
7.7.3.Market share analysis, by country, 2022-2031

7.8.Research Dive Exclusive Insights, 2022-2031

7.8.1.Market attractiveness, 2022-2031
7.8.2.Competition heatmap, 2022-2031

8.Augmented reality Market, by Region

8.1.North America

8.1.1.U.S.

8.1.1.1.Market size analysis, by Components, 2022-2031
8.1.1.2.Market size analysis, by Device Type, 2022-2031
8.1.1.3.Market size analysis, by End Use, 2022-2031

8.1.2.Canada

8.1.2.1.Market size analysis, by Components, 2022-2031
8.1.2.2.Market size analysis, by Device Type, 2022-2031
8.1.2.3.Market size analysis, by End Use, 2022-2031

8.1.3.Mexico

8.1.3.1.Market size analysis, by Components, 2022-2031
8.1.3.2.Market size analysis, by Device Type, 2022-2031
8.1.3.3.Market size analysis, by End Use, 2022-2031

8.1.4.Research Dive Exclusive Insights, 2022-2031

8.1.4.1.Market attractiveness, 2022-2031
8.1.4.2.Competition heatmap, 2022-2031

8.2.Europe

8.2.1.Germany

8.2.1.1.Market size analysis, by Components, 2022-2031
8.2.1.2.Market size analysis, by Device Type, 2022-2031
8.2.1.3.Market size analysis, by End Use, 2022-2031

8.2.2.UK

8.2.2.1.Market size analysis, by Components, 2022-2031
8.2.2.2.Market size analysis, by Device Type, 2022-2031
8.2.2.3.Market size analysis, by End Use, 2022-2031

8.2.3.France

8.2.3.1.Market size analysis, by Components, 2022-2031
8.2.3.2.Market size analysis, by Device Type, 2022-2031
8.2.3.3.Market size analysis, by End Use, 2022-2031

8.2.4.Spain

8.2.4.1.Market size analysis, by Components, 2022-2031
8.2.4.2.Market size analysis, by Device Type, 2022-2031
8.2.4.3.Market size analysis, by End Use, 2022-2031

8.2.5.Italy

8.2.5.1.Market size analysis, by Components, 2022-2031
8.2.5.2.Market size analysis, by Device Type, 2022-2031
8.2.5.3.Market size analysis, by End Use, 2022-2031

8.2.6.Rest of Europe

8.2.6.1.Market size analysis, by Components, 2022-2031
8.2.6.2.Market size analysis, by Device Type, 2022-2031
8.2.6.3.Market size analysis, by End Use, 2022-2031

8.2.7.Research Dive Exclusive Insights, 2022-2031

8.2.7.1.Market attractiveness, 2022-2031
8.2.7.2.Competition heatmap, 2022-2031

8.3.Asia Pacific

8.3.1.China

8.3.1.1.Market size analysis, by Components, 2022-2031
8.3.1.2.Market size analysis, by Device Type, 2022-2031
8.3.1.3.Market size analysis, by End Use, 2022-2031

8.3.2.Japan

8.3.2.1.Market size analysis, by Components, 2022-2031
8.3.2.2.Market size analysis, by Device Type, 2022-2031
8.3.2.3.Market size analysis, by End Use, 2022-2031

8.3.3.India

8.3.3.1.Market size analysis, by Components, 2022-2031
8.3.3.2.Market size analysis, by Device Type, 2022-2031
8.3.3.3.Market size analysis, by End Use, 2022-2031

8.3.4.Australia

8.3.4.1.Market size analysis, by Components, 2022-2031
8.3.4.2.Market size analysis, by Device Type, 2022-2031
8.3.4.3.Market size analysis, by End Use, 2022-2031

8.3.5.South Korea

8.3.5.1.Market size analysis, by Components, 2022-2031
8.3.5.2.Market size analysis, by Device Type, 2022-2031
8.3.5.3.Market size analysis, by End Use, 2022-2031

8.3.6.Rest of Asia Pacific

8.3.6.1.Market size analysis, by Components, 2022-2031
8.3.6.2.Market size analysis, by Device Type, 2022-2031
8.3.6.3.Market size analysis, by End Use, 2022-2031

8.3.7.Research Dive Exclusive Insights, 2022-2031

8.3.7.1.Market attractiveness, 2022-2031
8.3.7.2.Competition heatmap, 2022-2031

8.4.LAMEA

8.4.1.Brazil

8.4.1.1.Market size analysis, by Components, 2022-2031
8.4.1.2.Market size analysis, by Device Type, 2022-2031
8.4.1.3.Market size analysis, by End Use, 2022-2031

8.4.2.Saudi Arabia

8.4.2.1.Market size analysis, by Components, 2022-2031
8.4.2.2.Market size analysis, by Device Type, 2022-2031
8.4.2.3.Market size analysis, by End Use, 2022-2031

8.4.3.UAE

8.4.3.1.Market size analysis, by Components, 2022-2031
8.4.3.2.Market size analysis, by Device Type, 2022-2031
8.4.3.3.Market size analysis, by End Use, 2022-2031

8.4.4.South Africa

8.4.4.1.Market size analysis, by Components, 2022-2031
8.4.4.2.Market size analysis, by Device Type, 2022-2031
8.4.4.3.Market size analysis, by End Use, 2022-2031

8.4.5.Rest of LAMEA

8.4.5.1.Market size analysis, by Components, 2022-2031
8.4.5.2.Market size analysis, by Device Type, 2022-2031
8.4.5.3.Market size analysis, by End Use, 2022-2031

8.4.6.Research Dive Exclusive Insights, 2022-2031

8.4.6.1.Market attractiveness, 2022-2031
8.4.6.2.Competition heatmap, 2022-2031

9.Competitive Landscape

9.1.Top winning strategies, 2022

9.1.1.By strategy
9.1.2.By year
9.2.Strategic overview
9.3.Market share analysis, 2022

10.Company Profiles

10.1.Google

10.1.1.Overview
10.1.2.Business segments
10.1.3.Product portfolio
10.1.4.Financial performance
10.1.5.Recent developments
10.1.6.SWOT analysis

10.2.Microsoft

10.2.1.Overview
10.2.2.Business segments
10.2.3.Product portfolio
10.2.4.Financial performance
10.2.5.Recent developments
10.2.6.SWOT analysis

10.3.Niantic, Inc.

10.3.1.Overview
10.3.2.Business segments
10.3.3.Product portfolio
10.3.4.Financial performance
10.3.5.Recent developments
10.3.6.SWOT analysis

10.4.PTC

10.4.1.Overview
10.4.2.Business segments
10.4.3.Product portfolio
10.4.4.Financial performance
10.4.5.Recent developments
10.4.6.SWOT analysis

10.5.Apple Inc.

10.5.1.Overview
10.5.2.Business segments
10.5.3.Product portfolio
10.5.4.Financial performance
10.5.5.Recent developments
10.5.6.SWOT analysis

10.6.Magic Leap, Inc.

10.6.1.Overview
10.6.2.Business segments
10.6.3.Product portfolio
10.6.4.Financial performance
10.6.5.Recent developments
10.6.6.SWOT analysis

10.7.Seiko Epson Corporation

10.7.1.Overview
10.7.2.Business segments
10.7.3.Product portfolio
10.7.4.Financial performance
10.7.5.Recent developments
10.7.6.SWOT analysis

10.8.Treeview Company Limited

10.8.1.Overview
10.8.2.Business segments
10.8.3.Product portfolio
10.8.4.Financial performance
10.8.5.Recent developments
10.8.6.SWOT analysis

10.9.ScienceSoft USA Corporation

10.9.1.Overview
10.9.2.Business segments
10.9.3.Product portfolio
10.9.4.Financial performance
10.9.5.Recent developments
10.9.6.SWOT analysis

10.10.CXR

10.10.1.Overview
10.10.2.Business segments
10.10.3.Product portfolio
10.10.4.Financial performance
10.10.5.Recent developments
10.10.6.SWOT analysis

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拡張現実（AR）の世界市場2022-2031：機会分析・産業予測

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