カテゴリー： MarketsandMarkets, IT/電子, 世界

拡張現実 (AR) ショッピングの世界市場予測（～2028）：デバイス種類別、用途別、市場種類別、製品別、地域別

◆英語タイトル：Augmented Reality (AR) Shopping Market by Device Type (HMD, Smart Mirror, Handheld Device), Application (Try-on Solution, Planning & Designing, Information System), Market Type (Apparel, Jewelry, Groceries), Offering and Region - Global Forecast to 2028
	◆商品コード：SE8723-23 ◆発行会社（リサーチ会社）：MarketsandMarkets ◆発行日：2023年7月14日 ◆ページ数：259 ◆レポート形式：英語 / PDF ◆納品方法：Eメール（受注後24時間以内） ◆調査対象地域：グローバル ◆産業分野：半導体＆電子

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❖ レポートの概要 ❖

"拡張現実（AR）ショッピング市場は、予測期間中の年平均成長率28.0%で、2023年の34億米ドルから2028年には116億米ドルに達すると予測" 拡張現実（AR）ショッピング市場の成長を促進する主な要因は、オンラインショッピングやeコマースプラットフォームの採用拡大、ブランド差別化の必要性を促進する市場における競争の激化、スマートフォンの普及とARアプリの成長です。さらに、保管コストの削減と効率的な在庫管理、人件費の削減は、市場プレーヤーに新たな成長機会をもたらすと期待されています。

"家具・照明が予測期間中に最大市場シェアを記録"
家具・照明業界における拡張現実（AR）ショッピング市場は、より多くの企業がショッピング体験に拡張現実（AR）技術を組み込むことで、大きな成長を遂げています。ARを活用することで、顧客は自分のスペースに家具や照明製品をバーチャルに視覚化することができ、十分な情報に基づいた購買決定が可能になります。この没入的でインタラクティブなアプローチは、顧客体験を向上させ、エンゲージメントを高めます。

"試着ソリューションが予測期間中に最大シェアを記録"
バーチャル試着技術はEコマースの大きなトレンドとなっており、顧客は購入前に商品をバーチャルで試着することができます。Warby Parker、L'Oreal、Bollé、Nike、GAPなどの企業がこの技術を導入し、スマートミラーやモバイルデバイスのARフィルターを使って、顧客に様々な色やモデルの商品を試着させる機能を提供しています。この技術革新は、ここ数年のEコマースへのシフトの中で特に価値がありました。AR試着フィルターは、顧客の自宅での快適なショッピング体験をもたらします。さらに、ショッピング体験を向上させるためのAR技術の需要の高まりは、小売店におけるスマートARミラーの統合によって支えられています。AR技術をミラーに統合することで、ブランドは、顧客が実店舗に戻ってきても、新技術を活用し続けることができます。これらの要因が、試着ソリューションの拡張現実（AR）ショッピング市場の成長を促進しています。

拡張現実（AR）ショッピング市場における主要参入企業のプロファイルの内訳は以下の通りです。
- 企業タイプ別：ティア1：50％、ティア2：30％、ティア3：20%
- 役職タイプ別：Cレベル：35%、ディレクターレベル：30%、その他：35%
- 地域タイプ別：北米40%、欧州25%、アジア太平洋地域20%、その他地域15%

拡張現実（AR）ショッピング市場で世界的に大きな存在感を示している主要企業には、PTC (US), Alphabet Inc., (US), Microsoft (US), Apple (US), Meta (US)などがあります。

調査範囲
この調査レポートは、拡張現実（AR）ショッピング市場をセグメント化し、エンドユース、提供、デバイスタイプ、用途、市場タイプ、地域別に市場規模を予測しています。また、市場成長に影響を与える促進要因、阻害要因、機会、課題についても包括的にレビューしています。また、市場の量的側面に加えて質的側面もカバーしています。

レポートを購入する理由
本レポートは、拡張現実（AR）ショッピング市場全体および関連セグメントの最も近いおおよその収益に関する情報を提供することで、同市場の市場リーダー/新規参入者に役立ちます。本レポートは、利害関係者が競争状況を理解し、市場での地位を強化し、適切な市場参入戦略を計画するためのより多くの洞察を得るのに役立ちます。また、当レポートは、関係者が市場の鼓動を理解するのに役立ち、主要な市場促進要因、阻害要因、機会、および課題に関する情報を提供します。

本レポートは、以下のポイントに関する洞察を提供します：
- 主な促進要因（オンラインショッピングとeコマースプラットフォームの採用拡大、ブランド差別化の必要性を促進する市場での競争激化、パーソナライズされたショッピング体験への需要の高まり、スマートフォンの普及率とARアプリの成長が市場成長を促進する主な要因）、阻害要因（AR技術の高コスト、ARデバイスの限られた入手可能性、互換性と相互運用性の欠如、ARの使用に関連するプライバシーとセキュリティの懸念）、機会（保管コストの低下と在庫管理の効率化、人件費の削減）、および課題（保管コストの低下と在庫管理の効率化、人件費の削減）の分析
- 製品開発／イノベーション：拡張現実（AR）ショッピング市場における今後の技術、研究開発活動、新製品発売に関する詳細な洞察
- 市場開発：有利な市場に関する包括的な情報 - 様々な地域における拡張現実（AR）ショッピング市場を分析
- 市場の多様化：拡張現実（AR）ショッピング市場における新製品、未開拓地域、最近の開発、投資に関する詳細情報
- 競合評価：PTC (US), Alphabet Inc., (US), Microsoft (US), Apple (US), Meta (US)などの主要企業の市場シェア、成長戦略、製品提供に関する詳細な評価

1. イントロダクション
2. 調査方法
3. エグゼクティブサマリー
4. プレミアムインサイト
5. 市場概要
6. 拡張現実（AR）ショッピング市場：技術別
7. 拡張現実（AR）ショッピング市場：エンドユース別
8. 拡張現実（AR）ショッピング市場：サービス別
9. 拡張現実（AR）ショッピング市場：デバイスタイプ別
10. 拡張現実（AR）ショッピング市場：用途別
11. 拡張現実（AR）ショッピング市場：市場タイプ別
12. 拡張現実（AR）ショッピング市場：地域別
13. 競争状況
14. 企業情報
15. 付録

❖ レポートの目次 ❖

1 INTRODUCTION 32
1.1 STUDY OBJECTIVES 32
1.2 MARKET DEFINITION 32
1.2.1 INCLUSIONS AND EXCLUSIONS AT COMPANY LEVEL 33
1.2.2 INCLUSIONS AND EXCLUSIONS AT OFFERING LEVEL 33
1.2.3 INCLUSIONS AND EXCLUSIONS AT DEVICE TYPE LEVEL 33
1.2.4 INCLUSIONS AND EXCLUSIONS AT MARKET TYPE LEVEL 33
1.2.5 INCLUSIONS AND EXCLUSIONS AT APPLICATION LEVEL 33
1.2.6 INCLUSIONS AND EXCLUSIONS AT END USE LEVEL 33
1.2.7 INCLUSIONS AND EXCLUSIONS AT REGIONAL LEVEL 34
1.3 STUDY SCOPE 34
FIGURE 1 AUGMENTED REALITY (AR) SHOPPING MARKET SEGMENTATION 34
1.3.1 AUGMENTED REALITY (AR) SHOPPING MARKET: REGIONAL SCOPE 35
1.3.2 YEARS CONSIDERED 35
1.4 CURRENCY CONSIDERED 36
1.5 UNIT CONSIDERED 36
1.6 LIMITATIONS 36
1.7 STAKEHOLDERS 36
1.8 RECESSION IMPACT 36
2 RESEARCH METHODOLOGY 37
2.1 RESEARCH APPROACH 37
FIGURE 2 AUGMENTED REALITY (AR) SHOPPING MARKET: RESEARCH DESIGN 37
2.1.1 SECONDARY DATA 38
2.1.1.1 Major secondary sources 38
2.1.1.2 Key data from secondary sources 39
2.1.2 PRIMARY DATA 39
2.1.2.1 Primary interviews with experts 39
2.1.2.2 List of key primary interview participants 40
2.1.2.3 Breakdown of primary interviews 40
2.1.2.4 Key data from primary sources 41
2.1.3 SECONDARY AND PRIMARY RESEARCH 42
2.1.3.1 Key industry insights 42
2.2 MARKET SIZE ESTIMATION 43
2.2.1 BOTTOM-UP APPROACH 43
FIGURE 3 BOTTOM-UP APPROACH 44
2.2.2 TOP-DOWN APPROACH 44
FIGURE 4 TOP-DOWN APPROACH 44

2.3 FACTOR ANALYSIS 45
2.3.1 DEMAND-SIDE ANALYSIS 45
FIGURE 5 MARKET SIZE ESTIMATION: DEMAND-SIDE ANALYSIS 45
2.3.2 SUPPLY-SIDE ANALYSIS 46
FIGURE 6 MARKET SIZE ESTIMATION: SUPPLY-SIDE ANALYSIS 46
2.3.3 GROWTH FORECAST ASSUMPTIONS 47
TABLE 1 MARKET GROWTH ASSUMPTIONS 47
2.4 RECESSION IMPACT ANALYSIS 47
2.5 MARKET BREAKDOWN AND DATA TRIANGULATION 48
FIGURE 7 DATA TRIANGULATION 48
2.6 RESEARCH ASSUMPTIONS 49
2.7 RISK ASSESSMENT 49
TABLE 2 AR SHOPPING MARKET: RISK ASSESSMENT 49
3 EXECUTIVE SUMMARY 50
FIGURE 8 AR SHOPPING MARKET: GLOBAL SNAPSHOT 51
FIGURE 9 SOFTWARE AND SERVICES SEGMENT TO ACQUIRE LARGEST MARKET SHARE DURING FORECAST PERIOD 51
FIGURE 10 AR HMDS SEGMENT TO ACCOUNT FOR LARGEST SIZE OF AR SHOPPING MARKET DURING FORECAST PERIOD 52
FIGURE 11 FURNITURE AND LIGHTING SEGMENT TO LEAD MARKET DURING FORECAST PERIOD 52
FIGURE 12 TRY-ON SOLUTIONS SEGMENT TO HAVE LARGEST MARKET SHARE DURING FORECAST PERIOD 53
FIGURE 13 NORTH AMERICA TO DOMINATE MARKET DURING FORECAST PERIOD 54
4 PREMIUM INSIGHTS 55
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN AR SHOPPING MARKET 55
FIGURE 14 PRESENCE OF ESTABLISHED TECHNOLOGY PLAYERS TO DRIVE MARKET 55
4.2 AR SHOPPING MARKET, BY OFFERING 55
FIGURE 15 SOFTWARE AND SERVICES SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE DURING FORECAST PERIOD 55
4.3 AR SHOPPING MARKET, BY MARKET TYPE 56
FIGURE 16 FURNITURE AND LIGHTING SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD 56
4.4 AR SHOPPING MARKET, BY DEVICE TYPE 56
FIGURE 17 AR HMDS SEGMENT TO HAVE LARGEST MARKET SHARE DURING FORECAST PERIOD 56
4.5 AR SHOPPING MARKET, BY APPLICATION 57
FIGURE 18 TRY-ON SOLUTIONS SEGMENT TO LEAD MARKET DURING FORECAST PERIOD 57
4.6 NORTH AMERICA: AR SHOPPING MARKET, BY APPLICATION AND COUNTRY, 2022 57
FIGURE 19 FURNITURE AND LIGHTING HELD LARGEST MARKET SHARE IN NORTH AMERICA (2022) 57

5 MARKET OVERVIEW 58
5.1 INTRODUCTION 58
5.2 MARKET DYNAMICS 58
FIGURE 20 AR SHOPPING MARKET DYNAMICS 58
5.2.1 DRIVERS 59
5.2.1.1 Growing adoption of online shopping and e-commerce platforms 59
5.2.1.2 Need for brand differentiation 59
5.2.1.3 Growing demand for personalized shopping experience 60
5.2.1.4 Increasing use of smartphones and growth of AR apps 60
FIGURE 21 GLOBAL SMARTPHONE SHIPMENTS, 2014–2022 (MILLION UNITS) 61
FIGURE 22 IMPACT ANALYSIS OF DRIVERS IN AR SHOPPING MARKET 61
5.2.2 RESTRAINTS 62
5.2.2.1 High cost of AR technology 62
5.2.2.2 Limited availability of AR devices 62
5.2.2.3 Lack of compatibility and interoperability 62
5.2.2.4 Privacy and security concerns 63
FIGURE 23 IMPACT ANALYSIS OF RESTRAINTS IN AR SHOPPING MARKET 64
5.2.3 OPPORTUNITIES 64
5.2.3.1 Lower cost of storage and efficient inventory management 64
5.2.3.2 Reduced labor cost 65
FIGURE 24 IMPACT ANALYSIS OF OPPORTUNITIES IN AR SHOPPING MARKET 65
5.2.4 CHALLENGES 65
5.2.4.1 Need for skilled personnel 65
5.2.4.2 Technical limitations 66
5.2.4.3 Consumer acceptance 66
FIGURE 25 IMPACT ANALYSIS OF CHALLENGES IN AR SHOPPING MARKET 67
5.3 VALUE CHAIN ANALYSIS 67
FIGURE 26 AR SHOPPING MARKET: VALUE CHAIN ANALYSIS 68
TABLE 3 AR SHOPPING MARKET: VALUE CHAIN ANALYSIS 69
5.4 AR SHOPPING MARKET ECOSYSTEM ANALYSIS 70
FIGURE 27 AR SHOPPING MARKET ECOSYSTEM ANALYSIS 70
5.5 KEY TECHNOLOGY TRENDS 70
5.5.1 RELATED TECHNOLOGIES 70
5.5.1.1 Mixed Reality (MR) 70
5.5.1.2 Computer Vision 71
5.5.2 UPCOMING TECHNOLOGIES 71
5.5.2.1 Extended Reality (XR) 71
5.5.2.2 Spatial Computing 71
5.5.3 ADJACENT TECHNOLOGIES 72
5.5.3.1 Internet of Things (IoT) 72
5.5.3.2 Artificial Intelligence (AI) 72

5.6 PRICING ANALYSIS 73
5.6.1 AVERAGE SELLING PRICE OF KEY PLAYERS, BY DEVICE TYPE 73
FIGURE 28 AVERAGE SELLING PRICE OF KEY PLAYERS, BY DEVICE TYPE 73
5.6.2 AVERAGE SELLING PRICE TREND 74
FIGURE 29 AVERAGE SELLING PRICE TREND IN AR SHOPPING MARKET 74
5.7 PATENT ANALYSIS 74
TABLE 4 PATENTS FILED FROM JANUARY 2012 TO DECEMBER 2022 74
FIGURE 30 NUMBER OF PATENTS GRANTED FOR AR SHOPPING MARKET 75
FIGURE 31 TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS (JANUARY 2012–DECEMBER 2022) 75
TABLE 5 TOP 20 PATENT OWNERS FROM JANUARY 2012 TO DECEMBER 2022 76
TABLE 6 KEY PATENTS RELATED TO AR SHOPPING MARKET 77
5.8 PORTER’S FIVE FORCES ANALYSIS 78
FIGURE 32 AR SHOPPING MARKET: PORTER’S FIVE FORCES ANALYSIS, 2022 79
FIGURE 33 IMPACT OF PORTER’S FIVE FORCES ON AR SHOPPING MARKET, 2022 79
TABLE 7 AR SHOPPING MARKET: PORTER’S FIVE FORCES ANALYSIS– 2022 80
5.8.1 THREAT OF NEW ENTRANTS 80
5.8.2 THREAT OF SUBSTITUTES 80
5.8.3 BARGAINING POWER OF SUPPLIERS 80
5.8.4 BARGAINING POWER OF BUYERS 80
5.8.5 INTENSITY OF COMPETITIVE RIVALRY 81
5.9 KEY STAKEHOLDERS AND BUYING CRITERIA 81
5.9.1 KEY STAKEHOLDERS IN BUYING PROCESS 81
FIGURE 34 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR AR DEVICES 81
TABLE 8 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR AR SHOPPING MARKET (%) 81
5.9.2 BUYING CRITERIA 82
FIGURE 35 KEY BUYING CRITERIA FOR DEVICE TYPES IN AR SHOPPING MARKET 82
TABLE 9 KEY BUYING CRITERIA IN AR SHOPPING MARKET 82
5.10 CASE STUDY ANALYSIS 83
5.10.1 ENHANCED WINE SHOPPING EXPERIENCE BY IMPLEMENTING AR 83
TABLE 10 VUFORIA ENGINE ENHANCED WINE SHOPPING EXPERIENCE BY IMPLEMENTING AR IN VIVINO’S APP 83
5.10.2 DEVELOPMENT OF APP TO CATER TO POTENTIAL HOMEBUYERS TO AVOID COSTS OF PHYSICAL STAGING 83
TABLE 11 ARCORE DEVELOPED CURATE APP TO CATER TO DIVERSE DESIGN TASTES AND NEEDS OF POTENTIAL BUYERS 83
5.10.3 ENHANCED SHOPPING EXPERIENCE FOR CUSTOMERS OF AUTA SUPER 84
TABLE 12 AR APP ENHANCED SHOPPING EXPERIENCE FOR CUSTOMERS WITH COMPREHENSIVE PRODUCT CATALOG 84
5.10.4 EFFECTIVE CUSTOMER SUPPORT FOR MERCEDES-BENZ 84
TABLE 13 VUFORIA ENGINE PROVIDED EFFICIENT AND EFFECTIVE CUSTOMER SUPPORT FOR MERCEDES-BENZ 84

5.11 TRADE DATA 85
TABLE 14 HS CODE: 900490, EXPORT VALUES FOR MAJOR COUNTRIES, 2018–2022 (USD MILLION) 85
FIGURE 36 HS CODE: 900490, EXPORT VALUES FOR MAJOR COUNTRIES, 2018–2022 85
TABLE 15 HS CODE: 900490, IMPORT VALUES FOR MAJOR COUNTRIES, 2018–2022 (USD MILLION) 86
FIGURE 37 HS CODE: 8537, IMPORT VALUES FOR MAJOR COUNTRIES, 2018–2022 86
5.12 TARIFF AND REGULATIONS 87
5.12.1 TARIFFS 87
TABLE 16 MFN TARIFFS FOR PRODUCTS UNDER HS CODE: 900490 EXPORTED BY CHINA 87
5.12.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 87
5.12.2.1 North America 87
5.12.2.2 Europe 88
5.12.2.3 Asia Pacific 88
5.12.3 STANDARDS 89
5.13 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 90
FIGURE 38 REVENUE SHIFT IN AR SHOPPING MARKET 90
5.14 KEY CONFERENCES AND EVENTS IN 2022–2023 91
TABLE 17 AR SHOPPING MARKET: LIST OF CONFERENCES AND EVENTS 91
6 AUGMENTED REALITY (AR) SHOPPING MARKET, BY TECHNOLOGY 93
6.1 INTRODUCTION 93
6.2 MARKER-BASED AR 93
6.2.1 PASSIVE MARKERS 93
6.2.2 ACTIVE MARKERS 94
6.3 MARKERLESS AR 94
6.3.1 MARKERLESS AR, BY TECHNOLOGY 94
6.3.1.1 Model-based tracking 94
6.3.1.2 Image-based tracking 95
6.3.2 MARKERLESS AR, BY TYPE 95
6.3.2.1 Projection-based AR 95
6.3.2.2 Superimposition-based AR 95
6.3.2.3 Location-based AR 95
7 AUGMENTED REALITY (AR) SHOPPING MARKET, BY END USE 96
7.1 INTRODUCTION 97
TABLE 18 AR SHOPPING MARKET, BY END USE, 2019–2022 (USD MILLION) 97
FIGURE 39 E-COMMERCE/OUT OF STORE TO DOMINATE AR SHOPPING MARKET DURING FORECAST PERIOD 97
TABLE 19 AR SHOPPING MARKET, BY END USE, 2023–2028 (USD MILLION) 98

7.2 E-COMMERCE/OUT OF STORE 98
7.2.1 INCREASING DEMAND FOR IMMERSIVE AND INTERACTIVE SHOPPING TO DRIVE GROWTH 98
TABLE 20 E-COMMERCE/OUT OF STORE: AR SHOPPING MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 99
FIGURE 40 TRY-ON SOLUTIONS TO ACCOUNT FOR LARGEST MARKET SHARE DURING FORECAST PERIOD 99
TABLE 21 E-COMMERCE/OUT OF STORE: AR SHOPPING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 99
7.3 RETAIL/IN-STORE 100
7.3.1 BRAND DIFFERENTIATION AND SEAMLESS SHOPPING EXPERIENCE TO DRIVE MARKET 100
TABLE 22 RETAIL/IN-STORE: AR SHOPPING MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 100
FIGURE 41 INFORMATION SYSTEMS TO HAVE HIGHEST GROWTH IN AR SHOPPING MARKET 101
TABLE 23 RETAIL/IN-STORE: AR SHOPPING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 101
8 AUGMENTED REALITY (AR) SHOPPING MARKET, BY OFFERING 102
8.1 INTRODUCTION 103
TABLE 24 AR SHOPPING MARKET, BY OFFERING, 2019–2022 (USD MILLION) 103
FIGURE 42 SOFTWARE AND SERVICES SEGMENT TO LEAD MARKET DURING FORECAST PERIOD 103
TABLE 25 AR SHOPPING MARKET, BY OFFERING, 2023–2028 (USD MILLION) 104
8.2 HARDWARE 104
TABLE 26 HARDWARE: AR SHOPPING MARKET, BY COMPONENT, 2019–2022 (USD MILLION) 104
FIGURE 43 DISPLAYS AND PROJECTORS TO HAVE HIGHEST GROWTH IN HARDWARE SEGMENT DURING FORECAST PERIOD 105
TABLE 27 HARDWARE: AR SHOPPING MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 105
8.2.1 DISPLAYS AND PROJECTORS 105
8.2.1.1 Growing demand in retail stores to drive market 105
8.2.2 CAMERAS 106
8.2.2.1 Need for object recognition and tracking to drive market 106
8.2.3 SENSORS 106
8.2.3.1 Immersive AR experience to drive market 106
8.2.3.2 Accelerometers 106
8.2.3.2.1 Growing demand for tracking device movement to drive market 106
8.2.3.3 Gyroscopes 107
8.2.3.3.1 Growing demand for tracking device orientation to drive market 107
8.2.3.4 Magnetometers 107
8.2.3.4.1 Need to accurately determine user movement to drive market 107
8.2.3.5 Proximity sensors 107
8.2.3.5.1 Growing need to detect presence of nearby objects to drive market 107
8.2.3.6 Other hardware 108
8.3 SOFTWARE AND SERVICES 108
TABLE 28 SOFTWARE: AR SHOPPING MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 108
FIGURE 44 TRY-ON SOLUTIONS TO LEAD MARKET DURING FORECAST PERIOD 108
TABLE 29 SOFTWARE: AR SHOPPING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 109
8.3.1 SOFTWARE DEVELOPMENT KITS 109
8.3.1.1 Growing need for development of AR apps to drive market 109
8.3.2 AR VISUALIZATION SOFTWARE 109
8.3.2.1 Need to create lifelike models of products to drive market 109
8.3.3 AR CONTENT MANAGEMENT SYSTEMS 110
8.3.3.1 Increasing demand to create and manage 3D models, animation, and videos to drive market 110
8.3.4 SERVICES 110
8.3.4.1 Growing need for enhanced shopping experience in retail stores to drive market 110
9 AUGMENTED REALITY (AR) SHOPPING MARKET, BY DEVICE TYPE 111
9.1 INTRODUCTION 112
TABLE 30 AR SHOPPING MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION) 112
FIGURE 45 AR HMDS TO HOLD DOMINANT MARKET POSITION DURING FORECAST PERIOD 112
TABLE 31 AR SHOPPING MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION) 112
9.2 AR HEAD-MOUNTED DISPLAYS 113
9.2.1 GROWING NEED FOR IMMERSIVE AND INTERACTIVE SHOPPING EXPERIENCES TO DRIVE GROWTH 113
TABLE 32 AR HEAD-MOUNTED DISPLAYS: AR SHOPPING MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 113
FIGURE 46 INFORMATION SYSTEMS TO HAVE HIGHEST MARKET SHARE DURING FORECAST PERIOD 114
TABLE 33 AR HEAD-MOUNTED DISPLAYS: AR SHOPPING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 114
TABLE 34 AR HEAD-MOUNTED DISPLAYS: AR SHOPPING MARKET, BY TYPE, 2019–2022 (USD MILLION) 114
TABLE 35 AR HEAD-MOUNTED DISPLAYS: AR SHOPPING MARKET, BY TYPE, 2023–2028 (USD MILLION) 115
TABLE 36 AR HEAD-MOUNTED DISPLAYS: AR SHOPPING MARKET, BY TYPE, 2019–2022 (THOUSAND UNITS) 115
TABLE 37 AR HEAD-MOUNTED DISPLAYS: AR SHOPPING MARKET, BY TYPE, 2023–2028 (THOUSAND UNITS) 115

9.3 SMART AR MIRRORS 116
9.3.1 INCREASING ADOPTION BY RETAILERS TO DRIVE GROWTH 116
TABLE 38 SMART AR MIRRORS: AR SHOPPING MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 117
FIGURE 47 TRY-ON SOLUTIONS TO LEAD MARKET DURING FORECAST PERIOD 117
TABLE 39 SMART AR MIRRORS: AR SHOPPING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 117
9.4 HANDHELD DEVICES 118
9.4.1 INCREASED USE OF SMARTPHONES AND GROWTH OF AR APPS TO DRIVE MARKET 118
TABLE 40 HANDHELD DEVICES: AR SHOPPING MARKET, BY APPLICATION, 2019–2022 (USD THOUSAND) 118
TABLE 41 HANDHELD DEVICES: AR SHOPPING MARKET, BY APPLICATION, 2023–2028 (USD THOUSAND) 119
10 AUGMENTED REALITY (AR) SHOPPING MARKET, BY APPLICATION 120
10.1 INTRODUCTION 121
TABLE 42 AR SHOPPING MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 121
FIGURE 48 TRY-ON SOLUTIONS TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 121
TABLE 43 AR SHOPPING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 121
10.2 TRY-ON SOLUTIONS 122
10.2.1 INCREASED INTEGRATION OF AR FEATURES IN E-COMMERCE AND SMART AR MIRRORS TO DRIVE MARKET 122
TABLE 44 TRY-ON SOLUTIONS: AR SHOPPING MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION) 122
FIGURE 49 SMART AR MIRRORS TO DOMINATE TRY-ON SOLUTIONS MARKET DURING FORECAST PERIOD 123
TABLE 45 TRY-ON SOLUTIONS: AR SHOPPING MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION) 123
TABLE 46 TRY-ON SOLUTIONS: AR SHOPPING MARKET, BY END USE, 2019–2022 (USD MILLION) 123
TABLE 47 TRY-ON SOLUTIONS: AR SHOPPING MARKET, BY END USE, 2023–2028 (USD MILLION) 123
TABLE 48 TRY-ON SOLUTIONS: AR SHOPPING MARKET, BY MARKET TYPE, 2019–2022 (USD MILLION) 124
TABLE 49 TRY-ON SOLUTIONS: AR SHOPPING MARKET, BY MARKET TYPE, 2023–2028 (USD MILLION) 124
10.3 PLANNING AND DESIGNING 124
10.3.1 GROWING ADOPTION OF E-COMMERCE PLATFORMS FOR SHOPPING TO DRIVE MARKET 124
TABLE 50 PLANNING AND DESIGNING: AR SHOPPING MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION) 125
TABLE 51 PLANNING AND DESIGNING: AR SHOPPING MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION) 125
TABLE 52 PLANNING AND DESIGNING: AR SHOPPING MARKET, BY MARKET TYPE, 2019–2022 (USD MILLION) 125
TABLE 53 PLANNING AND DESIGNING: AR SHOPPING MARKET, BY MARKET TYPE, 2023–2028 (USD MILLION) 126
10.4 ADVERTISING AND MARKETING 126
10.4.1 SHIFT IN FOCUS TOWARD EXPERIENTIAL MARKETING TO DRIVE MARKET 126
TABLE 54 ADVERTISING AND MARKETING: AR SHOPPING MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION) 127
FIGURE 50 HANDHELD DEVICES TO LEAD MARKET DURING FORECAST PERIOD 127
TABLE 55 ADVERTISING AND MARKETING: AR SHOPPING MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION) 127
TABLE 56 ADVERTISING AND MARKETING: AR SHOPPING MARKET, BY END USE, 2019–2022 (USD MILLION) 128
TABLE 57 ADVERTISING AND MARKETING: AR SHOPPING MARKET, BY END USE, 2023–2028 (USD MILLION) 128
TABLE 58 ADVERTISING AND MARKETING: AR SHOPPING MARKET, BY MARKET TYPE, 2019–2022 (USD MILLION) 128
TABLE 59 ADVERTISING AND MARKETING: AR SHOPPING MARKET, BY MARKET TYPE, 2023–2028 (USD MILLION) 129
10.5 INFORMATION SYSTEMS 129
10.5.1 GROWING NEED FOR INTERACTIVE AR SOLUTIONS TO DRIVE MARKET 129
TABLE 60 INFORMATION SYSTEMS: AR SHOPPING MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION) 130
TABLE 61 INFORMATION SYSTEMS: AR SHOPPING MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION) 130
TABLE 62 INFORMATION SYSTEMS: AR SHOPPING MARKET, BY MARKET TYPE, 2019–2022 (USD MILLION) 130
TABLE 63 INFORMATION SYSTEMS: AR SHOPPING MARKET, BY MARKET TYPE, 2023–2028 (USD MILLION) 131
11 AUGMENTED REALITY (AR) SHOPPING MARKET, BY MARKET TYPE 132
11.1 INTRODUCTION 133
TABLE 64 AR SHOPPING MARKET, BY MARKET TYPE, 2019–2022 (USD MILLION) 133
FIGURE 51 FURNITURE AND LIGHTING TO LEAD MARKET DURING FORECAST PERIOD 133
TABLE 65 AR SHOPPING MARKET, BY MARKET TYPE, 2023–2028 (USD MILLION) 134
11.2 APPAREL 134
11.2.1 INCREASED INTEGRATION OF VIRTUAL TRY-ON FEATURES TO DRIVE MARKET 134
TABLE 66 APPAREL: AR SHOPPING MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 135
FIGURE 52 TRY-ON SOLUTIONS TO DOMINATE APPAREL MARKET DURING FORECAST PERIOD 135
TABLE 67 APPAREL: AR SHOPPING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 135
TABLE 68 APPAREL: AR SHOPPING MARKET, BY REGION, 2019–2022 (USD MILLION) 136
TABLE 69 APPAREL: AR SHOPPING MARKET, BY REGION, 2023–2028 (USD MILLION) 136
TABLE 70 NORTH AMERICA: AR SHOPPING APPAREL MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 136
TABLE 71 NORTH AMERICA: AR SHOPPING APPAREL MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 136
TABLE 72 EUROPE: AR SHOPPING APPAREL MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 137
TABLE 73 EUROPE: AR SHOPPING APPAREL MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 137
TABLE 74 ASIA PACIFIC: AR SHOPPING APPAREL MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 137
TABLE 75 ASIA PACIFIC: AR SHOPPING APPAREL MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 138
TABLE 76 REST OF THE WORLD: AR SHOPPING APPAREL MARKET, BY REGION, 2019–2022 (USD MILLION) 138
TABLE 77 REST OF THE WORLD: AR SHOPPING APPAREL MARKET, BY REGION, 2023–2028 (USD MILLION) 138
11.3 FURNITURE AND LIGHTING 138
11.3.1 DEVELOPMENT OF ADVANCED MARKERLESS TRACKING AND OBJECT RECOGNITION ALGORITHMS TO DRIVE MARKET 138
TABLE 78 FURNITURE AND LIGHTING: AR SHOPPING MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 139
FIGURE 53 PLANNING AND DESIGNING TO DOMINATE FURNITURE AND LIGHTING MARKET DURING FORECAST PERIOD 139
TABLE 79 FURNITURE AND LIGHTING: AR SHOPPING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 140
TABLE 80 FURNITURE AND LIGHTING: AR SHOPPING MARKET, BY REGION, 2019–2022 (USD MILLION) 140
TABLE 81 FURNITURE AND LIGHTING: AR SHOPPING MARKET, BY REGION, 2023–2028 (USD MILLION) 140
TABLE 82 NORTH AMERICA: AR SHOPPING FURNITURE AND LIGHTING MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 140
TABLE 83 NORTH AMERICA: AR SHOPPING FURNITURE AND LIGHTING MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 141
TABLE 84 EUROPE: AR SHOPPING FURNITURE AND LIGHTING MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 141
TABLE 85 EUROPE: AR SHOPPING FURNITURE AND LIGHTING MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 141
TABLE 86 ASIA PACIFIC: AR SHOPPING FURNITURE AND LIGHTING MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 142
TABLE 87 ASIA PACIFIC: AR SHOPPING FURNITURE AND LIGHTING MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 142
TABLE 88 REST OF THE WORLD: AR SHOPPING FURNITURE AND LIGHTING MARKET, BY REGION, 2019–2022 (USD MILLION) 142
TABLE 89 REST OF THE WORLD: AR SHOPPING FURNITURE AND LIGHTING MARKET, BY REGION, 2023–2028 (USD MILLION) 142
11.4 JEWELRY 143
11.4.1 ONLINE SHOPPING TO DRIVE MARKET 143
TABLE 90 JEWELRY: AR SHOPPING MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 143
TABLE 91 JEWELRY: AR SHOPPING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 143
TABLE 92 JEWELRY: AR SHOPPING MARKET, BY REGION, 2019–2022 (USD MILLION) 144
TABLE 93 JEWELRY: AR SHOPPING MARKET, BY REGION, 2023–2028 (USD MILLION) 144
TABLE 94 NORTH AMERICA: AR SHOPPING JEWELRY MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 144
TABLE 95 NORTH AMERICA: AR SHOPPING JEWELRY MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 144
TABLE 96 EUROPE: AR SHOPPING JEWELRY MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 145
TABLE 97 EUROPE: AR SHOPPING JEWELRY MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 145
TABLE 98 ASIA PACIFIC: AR SHOPPING JEWELRY MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 145
TABLE 99 ASIA PACIFIC: AR SHOPPING JEWELRY MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 146
TABLE 100 REST OF THE WORLD: AR SHOPPING JEWELRY MARKET, BY REGION, 2019–2022 (USD MILLION) 146
TABLE 101 REST OF THE WORLD: AR SHOPPING JEWELRY MARKET, BY REGION, 2023–2028 (USD MILLION) 146
11.5 BEAUTY AND COSMETICS 146
11.5.1 DEVELOPMENT OF ACCURATE VIRTUAL TRY-ON FEATURES TO DRIVE MARKET 146
TABLE 102 BEAUTY AND COSMETICS: AR SHOPPING MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 147
TABLE 103 BEAUTY AND COSMETICS: AR SHOPPING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 147
TABLE 104 BEAUTY AND COSMETICS: AR SHOPPING MARKET, BY REGION, 2019–2022 (USD MILLION) 147
TABLE 105 BEAUTY AND COSMETICS: AR SHOPPING MARKET, BY REGION, 2023–2028 (USD MILLION) 148
TABLE 106 NORTH AMERICA: AR SHOPPING BEAUTY AND COSMETICS MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 148
TABLE 107 NORTH AMERICA: AR SHOPPING BEAUTY AND COSMETICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 148
TABLE 108 EUROPE: AR SHOPPING BEAUTY AND COSMETICS MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 148
TABLE 109 EUROPE: AR SHOPPING BEAUTY AND COSMETICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 149
TABLE 110 ASIA PACIFIC: AR SHOPPING BEAUTY AND COSMETICS MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 149
TABLE 111 ASIA PACIFIC: AR SHOPPING BEAUTY AND COSMETICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 149
TABLE 112 REST OF THE WORLD: AR SHOPPING BEAUTY AND COSMETICS MARKET, BY REGION, 2019–2022 (USD MILLION) 150
TABLE 113 REST OF THE WORLD: AR SHOPPING BEAUTY AND COSMETICS MARKET, BY REGION, 2023–2028 (USD MILLION) 150
11.6 FOOTWEAR 150
11.6.1 INCREASING ADOPTION OF 3D IMAGING TO DRIVE MARKET 150
TABLE 114 FOOTWEAR: AR SHOPPING MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 151
TABLE 115 FOOTWEAR: AR SHOPPING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 151
TABLE 116 FOOTWEAR: AR SHOPPING MARKET, BY REGION, 2019–2022 (USD MILLION) 151
TABLE 117 FOOTWEAR: AR SHOPPING MARKET, BY REGION, 2023–2028 (USD MILLION) 151
TABLE 118 NORTH AMERICA: AR SHOPPING FOOTWEAR MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 152
TABLE 119 NORTH AMERICA: AR SHOPPING FOOTWEAR MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 152
TABLE 120 EUROPE: AR SHOPPING FOOTWEAR MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 152
TABLE 121 EUROPE: AR SHOPPING FOOTWEAR MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 152
TABLE 122 ASIA PACIFIC: AR SHOPPING FOOTWEAR MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 153
TABLE 123 ASIA PACIFIC: AR SHOPPING FOOTWEAR MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 153
TABLE 124 REST OF THE WORLD: AR SHOPPING FOOTWEAR MARKET, BY REGION, 2019–2022 (USD MILLION) 153
TABLE 125 REST OF THE WORLD: AR SHOPPING FOOTWEAR MARKET, BY REGION, 2023–2028 (USD MILLION) 153
11.7 GROCERIES 154
11.7.1 WIDESPREAD ADOPTION OF AR-ENABLED SMARTPHONES TO DRIVE MARKET 154
TABLE 126 GROCERIES: AR SHOPPING MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 154
FIGURE 54 ADVERTISING AND MARKETING TO GROW AT FASTEST PACE DURING FORECAST PERIOD 155
TABLE 127 GROCERIES: AR SHOPPING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 155
TABLE 128 GROCERIES: AR SHOPPING MARKET, BY REGION, 2019–2022 (USD MILLION) 155
TABLE 129 GROCERIES: AR SHOPPING MARKET, BY REGION, 2023–2028 (USD MILLION) 156
TABLE 130 NORTH AMERICA: AR SHOPPING GROCERIES MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 156
TABLE 131 NORTH AMERICA: AR SHOPPING GROCERIES MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 156
TABLE 132 EUROPE: AR SHOPPING GROCERIES MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 156
TABLE 133 EUROPE: AR SHOPPING GROCERIES MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 157
TABLE 134 ASIA PACIFIC: AR SHOPPING GROCERIES MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 157
TABLE 135 ASIA PACIFIC: AR SHOPPING GROCERIES MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 157
TABLE 136 REST OF THE WORLD: AR SHOPPING GROCERIES MARKET, BY REGION, 2019–2022 (USD MILLION) 158
TABLE 137 REST OF THE WORLD: AR SHOPPING GROCERIES MARKET, BY REGION, 2023–2028 (USD MILLION) 158

11.8 OTHER MARKET TYPES 158
TABLE 138 OTHER MARKET TYPES: AR SHOPPING MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 158
TABLE 139 OTHER MARKET TYPES: AR SHOPPING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 159
TABLE 140 OTHER MARKET TYPES: AR SHOPPING MARKET, BY REGION, 2019–2022 (USD MILLION) 159
TABLE 141 OTHER MARKET TYPES: AR SHOPPING MARKET, BY REGION, 2023–2028 (USD MILLION) 159
TABLE 142 NORTH AMERICA: AR SHOPPING OTHER MARKET TYPES, BY COUNTRY, 2019–2022 (USD MILLION) 159
TABLE 143 NORTH AMERICA: AR SHOPPING OTHER MARKET TYPES, BY COUNTRY, 2023–2028 (USD MILLION) 160
TABLE 144 EUROPE: AR SHOPPING OTHER MARKET TYPES, BY COUNTRY, 2019–2022 (USD MILLION) 160
TABLE 145 EUROPE: AR SHOPPING OTHER MARKET TYPES, BY COUNTRY, 2023–2028 (USD MILLION) 160
TABLE 146 ASIA PACIFIC: AR SHOPPING OTHER MARKET TYPES, BY COUNTRY, 2019–2022 (USD MILLION) 160
TABLE 147 ASIA PACIFIC: AR SHOPPING OTHER MARKET TYPES, BY COUNTRY, 2023–2028 (USD MILLION) 161
TABLE 148 REST OF THE WORLD: AR SHOPPING OTHER MARKET TYPES, BY REGION, 2019–2022 (USD MILLION) 161
TABLE 149 REST OF THE WORLD: AR SHOPPING OTHER MARKET TYPES, BY REGION, 2023–2028 (USD MILLION) 161
12 AUGMENTED REALITY (AR) SHOPPING MARKET, BY REGION 162
12.1 INTRODUCTION 163
FIGURE 55 CHINA TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 163
TABLE 150 AR SHOPPING MARKET, BY REGION, 2019–2022 (USD MILLION) 164
TABLE 151 AR SHOPPING MARKET, BY REGION, 2023–2028 (USD MILLION) 164
12.2 NORTH AMERICA 164
FIGURE 56 NORTH AMERICA: AR SHOPPING MARKET SNAPSHOT 165
TABLE 152 NORTH AMERICA: AR SHOPPING MARKET, BY MARKET TYPE, 2019–2022 (USD MILLION) 166
TABLE 153 NORTH AMERICA: AR SHOPPING MARKET, BY MARKET TYPE, 2023–2028 (USD MILLION) 166
TABLE 154 NORTH AMERICA: AR SHOPPING MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 166
TABLE 155 NORTH AMERICA: AR SHOPPING MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 167
12.2.1 RECESSION IMPACT ANALYSIS 167
12.2.2 US 167
12.2.2.1 Presence of established technology providers to drive market 167
12.2.3 CANADA 168
12.2.3.1 Increasing adoption of AR in retail and e-commerce to drive market 168
12.2.4 MEXICO 168
12.2.4.1 Strong economic growth and government initiatives to drive market 168
12.3 EUROPE 169
FIGURE 57 EUROPE: AR SHOPPING MARKET SNAPSHOT 170
TABLE 156 EUROPE: AR SHOPPING MARKET, BY MARKET TYPE, 2019–2022 (USD MILLION) 170
TABLE 157 EUROPE: AR SHOPPING MARKET, BY MARKET TYPE, 2023–2028 (USD MILLION) 171
TABLE 158 EUROPE: AR SHOPPING MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 171
TABLE 159 EUROPE: AR SHOPPING MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 171
12.3.1 RECESSION IMPACT ANALYSIS 172
12.3.2 GERMANY 172
12.3.2.1 Thriving augmented reality ecosystem to drive market 172
12.3.3 UK 172
12.3.3.1 Adoption by major retailers to drive market 172
12.3.4 FRANCE 173
12.3.4.1 Growing advertising and marketing to drive market 173
12.3.5 REST OF EUROPE 173
12.4 ASIA PACIFIC 174
FIGURE 58 ASIA PACIFIC: AR SHOPPING MARKET SNAPSHOT 174
TABLE 160 ASIA PACIFIC: AR SHOPPING MARKET, BY MARKET TYPE, 2019–2022 (USD MILLION) 175
TABLE 161 ASIA PACIFIC: AR SHOPPING MARKET, BY MARKET TYPE, 2023–2028 (USD MILLION) 175
TABLE 162 ASIA PACIFIC: AR SHOPPING MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 175
TABLE 163 ASIA PACIFIC: AR SHOPPING MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 176
12.4.1 RECESSION IMPACT ANALYSIS 176
12.4.2 CHINA 176
12.4.2.1 Increasing economic growth and presence of advanced technology providers to drive market 176
12.4.3 INDIA 177
12.4.3.1 Massive e-commerce consumer base to drive market 177
12.4.4 JAPAN 177
12.4.4.1 Technological innovations and consumer acceptance to drive market 177
12.4.5 SOUTH KOREA 178
12.4.5.1 Technological advancements in AR hardware to drive market 178
12.4.6 REST OF ASIA PACIFIC 178
12.5 REST OF THE WORLD 178
TABLE 164 REST OF THE WORLD: AR SHOPPING MARKET, BY MARKET TYPE, 2019–2022 (USD MILLION) 178
TABLE 165 REST OF THE WORLD: AR SHOPPING MARKET, BY MARKET TYPE, 2023–2028 (USD MILLION) 179
TABLE 166 REST OF THE WORLD: AR SHOPPING MARKET, BY REGION, 2019–2022 (USD MILLION) 179
TABLE 167 REST OF THE WORLD: AR SHOPPING MARKET, BY REGION, 2023–2028 (USD MILLION) 179
12.5.1 RECESSION IMPACT 180
12.5.2 SOUTH AMERICA 180
12.5.2.1 Rapid urbanization and interest of global players to drive market 180
12.5.3 MIDDLE EAST & AFRICA 180
12.5.3.1 Growing luxury retail market and e-commerce to drive market 180
13 COMPETITIVE LANDSCAPE 181
13.1 INTRODUCTION 181
13.2 MARKET EVALUATION FRAMEWORK 181
TABLE 168 OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS 181
FIGURE 59 COMPANIES ADOPTED PARTNERSHIP AS KEY GROWTH STRATEGY (2019–2022) 182
13.2.1 ORGANIC/INORGANIC GROWTH STRATEGIES 182
13.2.2 PRODUCT PORTFOLIO 182
13.2.3 GEOGRAPHIC PRESENCE 183
13.2.4 MANUFACTURING AND DISTRIBUTION FOOTPRINT 183
13.3 MARKET SHARE ANALYSIS, 2022 183
TABLE 169 MARKET SHARE ANALYSIS OF TOP 5 PLAYERS IN AR SHOPPING MARKET, 2022 183
13.4 HISTORICAL REVENUE ANALYSIS, 2018–2022 185
FIGURE 60 HISTORICAL REVENUE ANALYSIS OF MAJOR COMPANIES IN AR SHOPPING MARKET, 2018–2022 (USD BILLION) 185
13.5 COMPANY EVALUATION MATRIX 185
13.5.1 STARS 185
13.5.2 EMERGING LEADERS 186
13.5.3 PERVASIVE PLAYERS 186
13.5.4 PARTICIPANTS 186
FIGURE 61 AR SHOPPING MARKET: COMPANY EVALUATION MATRIX, 2022 186
13.6 STARTUP/SME EVALUATION MATRIX 187
13.6.1 COMPETITIVE BENCHMARKING 187
TABLE 170 AR SHOPPING MARKET: LIST OF KEY STARTUPS/SMES 187
TABLE 171 COMPETITIVE BENCHMARKING FOR STARTUPS/SMES: AR APPLICATIONS 188
TABLE 172 COMPETITIVE BENCHMARKING FOR STARTUPS/SMES: OFFERING 189
TABLE 173 COMPETITIVE BENCHMARKING OF STARTUPS/SMES: REGION 189
13.6.2 PROGRESSIVE COMPANIES 190
13.6.3 RESPONSIVE COMPANIES 190
13.6.4 DYNAMIC COMPANIES 190
13.6.5 STARTING BLOCKS 190
FIGURE 62 AR SHOPPING MARKET: STARTUP/SME EVALUATION MATRIX, 2022 191

13.7 COMPANY FOOTPRINT 192
TABLE 174 AR SHOPPING MARKET: COMPANY FOOTPRINT 192
TABLE 175 AR SHOPPING MARKET: COMPANY APPLICATION FOOTPRINT 193
TABLE 176 AR SHOPPING MARKET: COMPANY OFFERING TYPE FOOTPRINT 194
TABLE 177 AR SHOPPING MARKET: COMPANY REGION FOOTPRINT 195
13.8 COMPETITIVE SCENARIO 196
13.8.1 PRODUCT LAUNCHES 196
TABLE 178 AR SHOPPING MARKET: PRODUCT LAUNCHES, 2019–2023 196
13.8.2 DEALS 199
TABLE 179 AR SHOPPING MARKET: DEALS, 2019–2023 199
13.8.3 OTHERS 204
TABLE 180 AR SHOPPING MARKET: OTHER STRATEGIES, 2019–2023 204

14 COMPANY PROFILES 205
(Business Overview, Products/Solutions/Services Offered, Recent Developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats))*
14.1 INTRODUCTION 205
14.2 KEY PLAYERS 205
14.2.1 ALPHABET INC. (GOOGLE) 205
TABLE 181 ALPHABET INC. (GOOGLE): COMPANY OVERVIEW 206
FIGURE 63 ALPHABET INC. (GOOGLE): COMPANY SNAPSHOT 206
TABLE 182 ALPHABET INC. (GOOGLE): PRODUCT LAUNCHES 207
TABLE 183 ALPHABET INC. (GOOGLE): DEALS 208
14.2.2 APPLE INC. 210
TABLE 184 APPLE INC.: COMPANY OVERVIEW 210
FIGURE 64 APPLE INC.: COMPANY SNAPSHOT 211
TABLE 186 APPLE INC.: DEALS 213
14.2.3 MICROSOFT 215
TABLE 187 MICROSOFT: COMPANY OVERVIEW 215
FIGURE 65 MICROSOFT: COMPANY SNAPSHOT 216
TABLE 188 MICROSOFT: PRODUCT LAUNCHES 217
TABLE 189 MICROSOFT: DEALS 217
14.2.4 META 219
TABLE 190 META: COMPANY OVERVIEW 219
FIGURE 66 META: COMPANY SNAPSHOT 220
TABLE 191 META: PRODUCT LAUNCHES 221
14.2.5 PTC 223
TABLE 192 PTC: COMPANY OVERVIEW 223
FIGURE 67 PTC: COMPANY SNAPSHOT 224
TABLE 193 PTC: PRODUCT LAUNCHES 225
TABLE 194 PTC: DEALS 226
14.2.6 SEIKO EPSON CORPORATION 228
TABLE 195 SEIKO EPSON CORPORATION: COMPANY OVERVIEW 228
FIGURE 68 SEIKO EPSON CORPORATION: COMPANY SNAPSHOT 229
TABLE 196 SEIKO EPSON CORPORATION: PRODUCT LAUNCHES 230
TABLE 197 SEIKO EPSON CORPORATION: DEALS 230
14.2.7 WIKITUDE GMBH 231
TABLE 198 WIKITUDE GMBH: COMPANY OVERVIEW 231
14.2.8 MAGIC LEAP, INC. 233
TABLE 199 MAGIC LEAP, INC.: COMPANY OVERVIEW 233
TABLE 200 MAGIC LEAP, INC.: PRODUCT LAUNCHES 234
TABLE 201 MAGIC LEAP, INC.: DEALS 234
14.2.9 3D CLOUD BY MARXENT 236
TABLE 202 3D CLOUD BY MARXENT: COMPANY OVERVIEW 236
TABLE 203 3D CLOUD BY MARXENT: PRODUCT LAUNCHES 237
TABLE 204 3D CLOUD BY MARXENT: DEALS 238
14.2.10 VUZIX CORPORATION 240
TABLE 205 VUZIX CORPORATION: COMPANY OVERVIEW 240
FIGURE 69 VUZIX CORPORATION: COMPANY SNAPSHOT 241
TABLE 206 VUZIX CORPORATION: PRODUCT LAUNCHES 242
TABLE 207 VUZIX CORPORATION: DEALS 243
TABLE 208 VUZIX CORPORATION: OTHERS 244
14.2.11 BLIPPAR 245
TABLE 209 BLIPPAR: COMPANY OVERVIEW 245
TABLE 210 BLIPPAR: PRODUCT LAUNCHES 246
TABLE 211 BLIPPAR: DEALS 246
14.3 OTHER PLAYERS 247
14.3.1 AUGMENT 247
14.3.2 VIEWAR GMBH 248
14.3.3 ZUGARA, INC. 249
14.3.4 GROOVE JONES 250
14.3.5 SCIENCESOFT USA CORPORATION 251
14.3.6 8TH WALL (NIANTIC) 252
14.3.7 SKETCHFAB, INC. 253
14.3.8 MAGIC MIRROR 254
14.3.9 HOLITION LTD. 255
14.3.10 OVERLY 256
14.3.11 ZAPPAR LTD. 257
14.3.12 FINGENT 258
14.3.13 KUDAN 258
14.3.14 INDE 259
14.3.15 OBSESS 259
14.3.16 ORIIENT 260
9.5 LATIN AMERICA 254
9.5.1 LATIN AMERICA: RECESSION IMPACT 255
TABLE 238 LATIN AMERICA: CLEANROOM TECHNOLOGIES MARKET, BY COUNTRY, 2021–2028 (USD MILLION) 255
TABLE 239 LATIN AMERICA: CLEANROOM TECHNOLOGIES MARKET, BY PRODUCT, 2021–2028 (USD MILLION) 256
TABLE 240 LATIN AMERICA: CLEANROOM TECHNOLOGIES MARKET FOR EQUIPMENT, BY TYPE, 2021–2028 (USD MILLION) 256
TABLE 241 LATIN AMERICA: CLEANROOM TECHNOLOGIES MARKET FOR CONSUMABLES, BY TYPE, 2021–2028 (USD MILLION) 257
TABLE 242 LATIN AMERICA: SAFETY CONSUMABLES MARKET, BY TYPE, 2021–2028 (USD MILLION) 257
TABLE 243 LATIN AMERICA: CLEANING CONSUMABLES MARKET, BY TYPE, 2021–2028 (USD MILLION) 257
TABLE 244 LATIN AMERICA: DISINFECTANTS MARKET, BY TYPE, 2021–2028 (USD MILLION) 258
TABLE 245 LATIN AMERICA: CLEANROOM TECHNOLOGIES MARKET, BY TYPE, 2021–2028 (USD MILLION) 258
TABLE 246 LATIN AMERICA: CLEANROOM TECHNOLOGIES MARKET FOR MODULAR CLEANROOMS, BY TYPE, 2021–2028 (USD MILLION) 259
TABLE 247 LATIN AMERICA: CLEANROOM TECHNOLOGIES MARKET, BY END USER, 2021–2028 (USD MILLION) 259
9.5.2 BRAZIL 259
*Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats) might not be captured in case of unlisted companies.
15 APPENDIX 261
15.1 INSIGHTS FROM INDUSTRY EXPERTS 261
15.2 DISCUSSION GUIDE 261
15.3 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 265
15.4 CUSTOMIZATION OPTIONS 267
15.5 RELATED REPORTS 267
15.6 AUTHOR DETAILS 268

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